10 Missing Pieces on Local Business Websites [Free Guide]

1) Good Design

Don’t let do-it-yourself design DO IN your website

75% of website credibility comes from the site’s design

Your design is what makes that crucial first impression — and helps all the other pieces fall into place.

2) Mobile & Voice Optimization

Get seen and heard on tablets, phones and in-home devices

• 70% of the total digital media time in the U.S. comes from smartphones

• 48% of consumers surveyed say they use voice assistants for general web searches

A site that works on smartphones and with Alexa, Siri and Google Assistant is a crucial piece of the puzzle today.

3) SSL Security

Google started marking website that don’t start with “https” as “Not Secure” in July 2018⁴

An SSL / HTTPS-secure site might be the missing piece that turns your site visitors into new customers.

• It builds your customers’ trust — A secure site protects any personal information your site visitors share with you

• It meets Google’s latest standards — Google expects sites to be secure, and could eventually lower your search ranking if yours isn’t

4) Call to Action

Tell your site visitors what to do — and make it easy for them to do it

• 70% of small business websites don’t include a call to action

• 68% don’t display an email address on their home page

Don’t leave your site visitors puzzled. Make sure they know what to do and how to reach you from every page of your site.

5) SEO

Get found on Google, Yahoo! and Bing

• 77% of Google users say they search for something on Google 3 or more times each day

• 92% of clicks go to businesses on the first page of the search results

If your business can’t get near Page 1, don’t expect your customers to hunt around for what they can’t find — SEO helps your site rise to the top of the pile.

6) Reviews from your customers

Let your customers speak volumes about you

• 79% of consumers trust online reviews as much as personal recommendations
  
  
• 52% won’t consider using a business with less than 4 stars

Let the feedback from your happy customers paint a positive picture for your next customer.

7) The Right Name, Address and Phone Number

Make sure your customers know that they’ve come to the right place

• 71% of businesses are either missing a phone number or have an incorrect phone number across their listings

• 72% of businesses are either missing an address or have an incorrect address listed across their listings

There’s nothing more frustrating than puzzle pieces that don’t add up. You need your customers to be confident that they can reach you by phone, email or in person.

8) Focus On Your Customer

Remember: Your site is about your customers’ needs

Consumers are looking for surprisingly simple things on your website, like:

1. Easy navigation
2. Descriptions of your products and services
3. Pictures of your products and services

Your site visitors are looking for a particular piece to their puzzle — focus on what they need to know, not what you want to say, and you’ll see more engagement on your site.

9) Professional Support

Trust the professionals to keep your site in one piece

58% of SMBs say they spend 5 hours or less per week on marketing

Partner with professionals to keep your site up to date and on track while you focus on what matters most — running your business.

10) Powerful Technology

The right technology and code can pull all the pieces together

A website that works for computers, smartphones, tablets, voice search devices, search engines AND your site visitors doesn’t happen by accident. You need a platform and a partner who can match up all the right pieces.

• 85% of websites today don’t use the powerful technology that helps Hibu Smart Sites perform better

Put a site together that shows the whole picture

At Hibu, we build small business websites that look great and get you found — everywhere that matters online.

• Search engines
• Directory sites
• Social media
• Google, Siri and Alexa voice search-enabled devices
• Computers, smartphones and tablets