Why mobile marketing works for every small business

Mobile marketing — your small business’s website, ads and social presence on phones and tablets — is quickly becoming a cornerstone of any successful marketing plan. Consumers have embraced browsing and shopping online on mobile devices… and they’re spending more and more time there.

Read Hibu’s guide to mobile marketing for local businesses, and start thinking about how you can reach more local customers with the right message… at the right time… on the right devices.

Why Mobile Marketing Works for Every Small Business (and 3 tips to make it work for you)

It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” — but it isn’t.

Since major companies have big budgets and dedicated marketing teams to help them, that must mean that mobile marketing has to be tough for the little guy, right?

Wrong. In reality, nothing could be further from the truth.

Mobile marketing is ideal for small businesses

Thanks to the ability to target hyper-local audiences, mobile marketing gives small businesses a chance to compete for consumers’ attention where they’re spending so much of their time — on phones and tablets.

It’s basic business — be where your customers are

The most successful business owners understand that the path to new customers begins by going where those prospective customers are. Because of the public’s massive shift to mobile devices, small businesses need to take steps to make sure they make a great impression on mobile devices.

In short: Your customers are on mobile, so your business needs to be on mobile too.

Don’t be intimidated by the technology

A lot of small business owners shy away from mobile because they think it’s too complex or too time consuming.

But mobile marketing doesn’t have to be a daunting task. Once you have a plan — including a platform and a partner to help you launch your mobile marketing — mobile is just another channel for delivering your sales message.

The goal of mobile marketing is to make it easy for your prospects and customers to find the right message at the right time. When they go looking for answers, you want to make sure they find you on whatever device they use.

3 tips to help your small business succeed on mobile

1) Make sure your website is “mobile friendly”

If you browse the Internet on your phone (and today, most people do), you know that some websites look great on a phone…but others are just itty bitty versions of what you’d see on your computer. They’re difficult to read…difficult to click… and quick to frustrate users.

To make a good impression on customers visiting your website on a phone or tablet, your site needs to be “mobile friendly”

Being mobile friendly (or mobile optimized, or mobile responsive) can help your customers find you when they’re searching online too. In 2015, Google shifted its search algorithm to rank mobile friendly sites higher than sites that aren’t designed for mobile.

2) Correct your business information on mobile listings (and everywhere else)

Customers searching on mobile are often on the go or closer to making a purchase decision — so you need to make sure they can find the right information about your business on their phone, especially your NATWE info:

  • Name
  • Address
  • Telephone number
  • Website address
  • Email address

From Google My Business to Yelp to your Facebook Page, your info needs to be correct, consistent and complete everywhere online

3) Use mobile ads to reach targeted local customers

All the types of online advertising that can reach customers on a computer can reach them on mobile too:

  • Your website
  • Search ads on Google, Bing and Yahoo
  • Display ads on their favorite sites and apps
  • Social ads on Facebook and other social media sites

Many mobile ad campaigns give you the ability to target local customers based on:

  • Their location
  • Their age, income and interests
  • Whether they’ve visited your website already

And with ad retargeting, you can reach those targeted customers on mobile again and again — so even if they weren’t ready to buy the first time they saw your ad, they might be ready they see it a second time.

Don’t miss the big impact mobile can have for your small business

The world of mobile marketing can seem daunting for someone who doesn’t live it day in and day out. But it doesn’t have to be difficult, and the rewards can be great.

Small businesses that effectively use mobile marketing quickly see that David really can beat Goliath — they win business over major brand names every day simply by playing to their strengths when it comes to their digital marketing.

Ian Messinger
Ian Messinger
A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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