5 Common Website UX Mistakes, Pt II

Poor content that delivers poor results

As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site.

Here are a few content-related UX website mistakes that Inc.com highlighted.

1. Wrong or Missing Contact Info

There are 1000+ other people in this world that probably do what you do. If your customer/client can’t figure out how to get in touch with you easily, they will move on to the next. Make sure your contact information is clearly visible on every page…unless you’re in the CIA.

2. Copy Heavy

If you have paragraph upon paragraph of information on your site, I’ve either bounced off or fallen asleep. The truth is that people don’t read and really don’t care that much about you or your product. What they do care about is how it will help them, so make sure your copy is customer centric and not just a place for you to air your ego.

3. Blog or Media Pages With No Content

If you are going to build a page, populate it and keep it up to date. Otherwise take it down. It’s doing more harm than good.

4. Clever But Pointless Navigation

People are inherently simple, especially when you’re trying to market to them. If I can’t figure out how to contact you or what your services page is because you’re trying to be creative and clever, you’ve really just frustrated me. I get it, you’re an “out of the web” thinker…next option, please.

5. No Call to Action

Why am I here and what do you want me to do = Marketing 101

BONUS: Obvious Keyword Stuffing

If the same words appear 50 times on a page, I know exactly what you’re trying to do. Not only is it annoying, but it doesn’t work. Google has outsmarted you once again.

Worried that your small business website might be making some of these mistakes? Talk to us today about building you a modern, mobile-friendly site – one that says and shows everything it should to your prospects and customers.

Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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