5 Foolish Digital Marketing Myths

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In honor of April Fool Day, let’s take a look at a few foolish thoughts people often think about marketing their business online…

Foolish Myth #1:
My site looks great… and that’s all it needs to work

Your site has 3 seconds to sell your business – make sure your site looks great AND tells your customers what they need to know: who you are, what you do, and how to reach you.

Foolish Myth #2:
My website has to have all the bells and whistles

Widgets and “wow” factor are great – but not if your customers can’t find your site or stick around to see it. What your site needs is a compelling copy, professional design, and solid SEO – after all, bells and whistles are good, but visitors and new customers are even better.

Foolish Myth #3:
I have Facebook — I don’t need a website

Social is great, but your Facebook page probably won’t show up if customers simply search for what you do. Make sure your site links to your social pages — and that your social posts drive your followers back to your site.

Foolish Myth #4:
Mobile doesn’t matter — as long as desktop looks good

72% of consumers surveyed said they want mobile-friendly sites – and Google serves up mobile optimized sites first in search. Plus, a mobile-friendly site means you can reach your customers anywhere, any time, on every device.

Foolish Myth #5:
Only kids are online

Sure, 96% of 18 – 29 year olds are online… but so are 93% of people 30-49, and 81% of 50-64. Your customer base is online – and if they can’t find your business… they’re probably looking at your competition.

 

Now, we realize you would never entertain any of  these foolish misconceptions. But if you want to turn April Fools in April Rules, and grow your business online this month (and all year long), give us a call at 855-771-7858 — or let us know a good time to talk to you.

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Already have a hibu WebsiteYou can increase your search engine ranking with an SEO Services campaign… drive more traffic to your site with Search Marketing… and build your brand awareness on popular sites and mobile apps with Display Advertising. Find information on all these hibu products and more at hibu.com.

Sources: Google Research; Statista

Michael Shapiro

Michael Shapiro

Michael is hibu’s Manager of Copy & Design. He specializes in creating digital and print marketing that speaks to the customer and gets results. Before coming to hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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