5 Things Your Small Business Can Post on Instagram

With over 500 million users, there’s no question that Instagram has become a powerful way for you to reach a big audience. But with so many popular accounts centered around fashion, celebrities and other “visual” things…it can be hard to figure out what your small businesses should post.

The good news is that Instagram rewards creativity, and many businesses who may consider themselves “boring” ARE making Instagram work for them.

Here are 5 ideas about what you can post to your business’s Instagram account.


#1. Highlight Your Products  and How They’re Used

If you sell physical products, make sure you’re taking and posting pictures of them!

But don’t stop there — an Instagram account that just looks like a product catalog isn’t going to draw a lot of engagement.

Instead, try showing your Instagram followers how your products are being used by your existing customers. Real-world examples will help your viewers see themselves using your products, and the customers you’ve highlighted will feel appreciated too.


#2. No Products? Show Off Your Work!

Make up for what your service business lacks in products with pictures of your work.

  • Proud of some brand new technology you mastered? Show it off!
  • Install someone’s dream bathroom or kitchen? Show it off!
  • Just finished a great brainstorming session on your whiteboard? Show it off!

If you can catch people’s attention on Instagram by posting photos of your work, you can put yourself in a good position to be chosen by them when they’re looking for your service.


#3. “People Buy From People.”

Your Instagram posts don’t always have to be about your services or products. Feel free to share pictures of your operations and the people who make up your business. Share the human side of your business, because no matter how “mundane” things are most of the time, your followers and target audience want to connect with (and support) the people behind your brand.

By giving a peek into the behind-the-scenes workings of your company, viewers feel like they’re getting a glimpse of the real people behind your product. When in doubt, remember to show people how you work, rather than what you do, make or sell.


#4. Have A Consistent Message

Inspiring and motivational messages are huge on Instagram, and your business can tap into that popularity by presenting testimonials or motivational quotes that send a consistent message about who you are as a business.

You could share a testimonial that demonstrates your attention to detail…or create a post focused on a particular quote that keeps you focused throughout the day.

Sharing messages that speak to your values will encourage people to come back to your profile again and again to gain inspiration – and to start associating that feeling with your brand.


#5. Be Relatable

People tend to like things they can relate to. By showing a more “real” side of your business and presenting relatable situations, you can breathe life into your service or product and bring in more followers.

  • Is your team getting together after work or over the weekend?
  • Is it someone’s birthday in your office?
  • What’s your favorite tall, grande or venti pick-me-up in the middle of a hard day?

Snapping a few casual pictures and posting them to Instagram makes your business seem more human, and gives life to your products and services too.


“Boring” Business To Interesting Instagram

You don’t need an “exciting” business to have an Instagram that people want to follow. With a little creativity, transparency, and personality, Instagram can be a great way to gain exposure for your business and bring in new customers.

When you start to look at your business as a group of unique people, with individual stories, and your brand as a message rather than a service or product — you’ll begin to see just how visual your business can be.

Chad David

Chad David

Marketing Copywriter at Hibu and the world's first sandwich sommelier. When Chad's not perfecting the fine art of the grilled cheese, he's neck-deep in the social media analytics he needs to create engaging paid and organic content for Hibu's social media properties.

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