Custom Zoom backgrounds to add some flair to your video calls

While video chatting with friends, family, and coworkers has become the new normal when it comes to staying in touch, at times it can be hard to find the best backdrop in your home to use. Luckily, if you’re using Zoom to video chat, it has a custom background feature that comes in handy if […]

How to Correct and Protect Your Online Business Information [Infographic]

Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online. A potential customer can find your business listed in dozens of places online, including: Search engines like Google and Bing Local services like Yelp and Apple Maps […]

Hibu Display Advertising puts your business on your customers’ favorite sites

Reach your customers where they spend most of their time online — on their favorite websites, social media, and across all their devices — and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right […]

The best ways to genuinely thank your customers (with examples)

Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers. The secret lies in making your customers feel important. Your customers spend time and resources supporting your business, and they deserve a thoughtful acknowledgment […]

How your small business can make the most of the holiday shopping season

Once Thanksgiving is over (and Black Friday, for you retail businesses), the days seem to pass more and more quickly leading up to Christmas — meaning your customers are in a frenzy to get their holiday shopping done. Don’t let the holiday season sneak up on your business ! As soon as November hits, you […]

The Most Efficient Way to Manage Your Business’ Reputation Online

You probably already know how important it is for your business to manage its reputation online. The information and reviews your current and potential customers come across about your business can make all the difference when it comes to choosing you over the competition. In fact, almost 90% of individuals research a company online before […]

The Complete Guide to Where You Should Advertise Online [Free Download]

You know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide, “Where You Should Have Ads Online,” comes in! It’s filled to the brim with the critical […]

5 New Ways to Keep Your Social Strategy Fresh

  It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]

Digital Marketing Habits Report: 4 Takeaways

How to fix your business reputation online

Much of your business’ success depends on what customers find when they search for you online. Your reputation can significantly impact your business’ performance, both positively and negatively. A good reputation has a pretty obvious impact — if your customers have a favorable view of your business, there’s a better chance they’ll buy from you. […]

Webinar: Small Business Facebook Advertising

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this Facebook webinar presented by Hibu and Localogy’s MarketingBitz, we’ll examine the changing […]

A digital marketing tool box for small businesses

When it comes to marketing your business online, having access to the right tools can mean the difference between meeting your goals and wasting your money. That’s why we want to share our digital marketing tool box with you!  These tools are specifically crafted to help improve your brand awareness, website performance, social media reach […]

Infographic: The Changing Face of Facebook Advertising

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

A 4-Step Guide to Analyzing Your Competition on Facebook

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

Four Ways to Adapt to the New Customer Journey

Once upon a time, the customer journey had a clear beginning, middle and end — and most customers followed a similar path.  Today, the path a customer takes to get to your business is more unpredictable. The steps between awareness of your company and purchase of your service or product are many and varied, and […]

5 Scary Good Small Business Digital Marketing Tips

The Internet can be a scary place… and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online.   #1: Transform your social media into social marketing Congrats on getting your business set up […]

5 things your small business can post on Instagram

With 1 billion monthly active users, Instagram is one of the most popular social media apps today — and posting on Instagram has become a powerful tool for many small businesses to reach a big audience instantly (especially a younger audience, with 71% of users are under the age of 35). But with so many […]

Why Facebook?

If your business isn’t leveraging the power of social media, then we hate to break it to you, but you’re falling behind. As a small business owner, you can’t afford to ignore social media any longer.  When it comes to social media platforms that help small businesses, Facebook is the undisputed king. Creating a Facebook […]

Your Social Media Marketing Checklists

Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]

The Small Business Toolbox: 6 Free Online Tools

Small business owners love to save time and money. That’s why it pays to have tools that work well without breaking the bank — and “free” is a price point that works for everyone! From useful online to-do lists and file sharing, to email campaigns and video calls, here are some of the best virtual […]

Bad SEOmens for Small Business Websites - hibu Blog

6 SEOmens that are bad news for your small business website

Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the web to find businesses in their local area,1 it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting SEO […]