While video chatting with friends, family, and coworkers has become the new normal when it comes to staying in touch, at times it can be hard to find the best backdrop in your home to use. Luckily, if you’re using Zoom to video chat, it has a custom background feature that comes in handy if […]
Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online. A potential customer can find your business listed in dozens of places online, including: Search engines like Google and Bing Local services like Yelp and Apple Maps […]
Reach your customers where they choose to spend their time the most—on the websites they frequent, social media, and across all their devices—and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right people at […]
Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers. The secret lies in making your customers feel important. Your customers spend time and resources supporting your business, and they deserve a thoughtful acknowledgment […]
Less time doesn’t have to mean fewer opportunities This year, there are just 26 days between Black Friday and Christmas Day. That’s six fewer days — and one less weekend — than last year. Not only does that mean fewer weekends for holiday parties, it means your customers have less time to shop. If you […]
It’s time to get ready for Small Business Saturday® As a company that serves local business owners across the country, Hibu is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30th. From corner stores to food trucks to online boutiques, each year on the Saturday after Thanksgiving, […]
You probably already know how important it is for your business to manage its reputation online. The information and reviews your current and potential customers come across about your business can make all the difference when it comes to choosing you over the competition. In fact, almost 90% of individuals research a company online before […]
Find the online advertising plan that’s right for your business Here’s the deal, you know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide comes in! It’s […]
It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]
When it comes to your business’ success, a lot of it depends on what customers find when they search for you online. While you may provide a great product or service, your reputation can significantly impact your business’ performance despite what you have to offer. A good reputation has a pretty obvious impact — if […]
Join us in celebrating Black History Month by recognizing the amazing achievements of some African-Americans who have made significant contributions to the science and technology that impacts our lives every day. Marie Van Brittan Brown While home security systems today are more advanced than ever, back in 1966 the idea for a home surveillance device […]
Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this Facebook webinar presented by Hibu and Marketing Bitz, we’ll examine the changing […]
When it comes to marketing your business online, having access to the right tools can mean the difference between meeting your goals and wasting your money. That’s why we want to share our digital marketing toolbox with you! These tools are specifically crafted to help improve your brand’s marketing, website performance, analysis, digital experience, […]
Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]
Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]
For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]
Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]
The Internet can be a scary place and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online. #1: Transform your social media into social marketing Congrats on getting your business set up […]
With 1 billion monthly active users, Instagram is one of the most popular social media apps today — and posting on Instagram has become a powerful tool for many small businesses to reach a big audience instantly (especially a younger audience, with 71% of users are under the age of 35). But with so many […]
If your business isn’t leveraging the power of social media, then we hate to break it to you, but you’re falling behind. As a small business owner, you can’t afford to ignore social media any longer. When it comes to social media platforms that help small businesses, Facebook is the undisputed king. Creating a Facebook […]
Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]
Small business owners love to save time and money. That’s why it pays to have tools that not only work for you, but don’t break the bank to do it. Check out these valuable online tools that don’t cost a thing. Evernote Running a business means having tons of things to do and never enough […]
Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the web to find businesses in their local area,1 it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting SEO […]
