What’s the first thing you think about when it comes to your business website? It may be the design…or the words…or the functionality you need (like appointment scheduling). It may be something else entirely. But chances are, as a small business owner, you don’t have a lot of time to think about it — or […]
“Pivot, persevere and power through.” That’s exactly what we’ve been encouraging our small business clients to do in these unusual times, because we know that your local customers are as eager to engage with you and get back to “business as usual” as you are. But Hibu has had to pivot with our clients, too […]
Christine Lovelace, Hibu’s Sr. Product Training Manager, talks about some of the results our small business advertising clients have seen during COVID-19… and how some of them have seen their clicks, calls and conversions stay steady or even increase as consumers spend more time online. Find out why now is the time to start thinking […]
Ask any small business how they get found online and chances are you’ll hear “keywords” right up there with “Google” and “Facebook.” But what exactly are keywords? Are they different when you’re talking about finding your website vs. triggering your pay-per-click search ads, or when someone is searching for your exact business vs. any business […]
This week, Greg Johnson, Hibu’s Selling Strategies Training Manager, talks about what he’s learned from 37 years of helping small businesses through America’s past “unprecedented” challenges. Greg talks about past national events that small businesses have had to struggle to survive — recalling the actions that got us through then, and looking at how some […]
Social media isn’t just part of your personal life today — it’s an important part of your marketing plan, and a great way to broadcast your message to your customers online. But with all the things you can do on your Facebook Page, what are the go-to tactics that you should use all the time? […]
“From the first year to the second year, we actually grew about 15% in sales, which is a big deal in a small business” – Matt Frane, owner, Frane Body Shop Driving real results online doesn’t have to mean learning a new skill. By choosing the right partner to handle your digital marketing, your small […]
A lot of things are uncertain for small businesses right now, but we know one thing is true — they will get back to business eventually. And when your local business re-opens, there may be a “new normal” to deal with. This is the perfect time to work on your reopening plan and make sure […]
Chad and Ian speak remotely with Nick Hopkins, Hibu’s AVP of Digital Product Management, about the vital steps your small business needs to take to stay in touch with your customers during these challenging times. We walk through the crucial, but relatively simple things you should be doing right now — why you cannot […]
The current crisis is having an impact on small businesses across the country. It doesn’t matter where you are, what industry you’re in, what regulations are in place in your area – every small business is having to adjust how they do business… and every business must continue to communicate with their customers. We’ve created […]
Crisis Updates and Resources [UPDATED APRIL 23, 2020] As we all work through ways to continue serving clients and customers, it’s more important than ever to have reliable sources of information you can use to make decisions. With that thought in mind, we wanted to share a simple list of reliable sources you can turn […]
Like it or not, every single thing you do surrounding your company impacts your business reputation. From your face-to–face interactions with potential customers and clients to the design of your website to the comments you respond to (or ignore) on social media — all of these elements affect how the public perceives your company. This […]
Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]
Our podcast, Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. In this episode of our Small Business Small Talk podcast, we talk […]
This post was originally published on Localogy’s MarketingBitz blog There’s so much that goes into a transaction with a customer today. First you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they […]
African-Americans have played a profound role in shaping our country. Innovations like automatic elevator doors, the traffic light, and even caller ID all sprung from the creative minds of black luminaries. Join us this Black History Month as we recognize some of their achievements in business. Khalia Braswell Not only a user-experience engineer at Apple, […]
If you’ve ever searched for a product or service provider online, you know how important online reviews can be to your decision-making process. From 5-star ratings on Google My Business to recommendations on your Facebook Page, you need an easy way to collect and share reviews of your small business. Watch this short video to […]
Even if you haven’t done much to prep for Small Business Saturday 2019, here are some simple things your local business can do right now to get ready for one of the busiest weekends of the year. Make sure any extended or shorter hours are listed online Opening early? Closing late? If your hours are […]
Batter up! It’s World Series time for the bigs — and digital marketing time for the minors! As America watches the two best Major League Baseball teams compete for the right to be called “World Champion,” let’s take a look at how Hibu is helping Minor League Baseball teams drive revenue and increase attendance through […]
The women leading and innovating in technology across the world impact our lives on a daily basis and are working hard on shaping the future for the better. Join us this Women’s history month to celebrate just a few of the women who are making history today and who strive to innovate, inspire, and […]
Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]
The two things you need to put the right message in front of the right customers Effective digital marketing comes down to two things: Making sure your correct business info is THERE — you need the right information online — like your name, address and phone number — for your customers to find you on directory sites, apps, voice […]
Small Business Saturday 2018 is right around the corner — and there’s still time to make a plan to promote your business on November 24th! 10 quick tips and tricks to make the most out of Small Business Saturday: Plan something special for your business – and make sure you promote your event online Visit ShopSmall.com/YourDay to see […]
At Hibu, our sole focus is helping small businesses succeed and grow -– that’s why we’re pleased to announce that once again this year, Hibu is an official Corporate Supporter for Small Business Saturday®, taking place on November 24th. Small Business Saturday is a day dedicated to supporting local small businesses, strengthening local economies and celebrating communities across the country. Created […]
We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]
Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occassional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing plan to drive the kind of results that would make any business […]
See how Hibu helped drive $1 million in revenue for this local client We don’t mean to brag…but we just can’t keep results like this to ourselves. Find out what worked for Rutzick Law, and start thinking about what synchronized digital marketing can do for your small business too. You can see what Steven Rutzick himself […]
Hibu is helping Minor League Baseball teams score! Along with helping small to mid-sized businesses across America, Hibu also helps dozens of Minor League Baseball teams drive revenue and increase attendance. 2019 was a very good year for MiLB attendance overall, as more than 41 million fans passed through the turnstiles of the 160 MiLB […]
Recognizing National Small Business Week As far as we’re concerned, every week should be small business week – but there actually is a National Small Business Week, each year and we think it’s well worth celebrating. Set as the first week in May, National Small Business Week includes events across the […]
So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]
Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet L. Antoinette Ward, our Director of […]
Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Angie Corcoran, our Vice President of Human […]
Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Lisa Mercado, our Regional Sales Director for […]
Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Laura Dement, our Vice […]
You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]
In honor of Black History Month, we’d like to recognize three individuals who have been innovators, trailblazers, and revolutionaries in American business. Each of them has had a significant impact on multiple Fortune 500 businesses, across a wide range of industries. Their stories show clearly the success that can come with determination and creativity. […]
Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]
A simple “to-do” list to get more customers without spending more time As a small business owner, you know that sustaining and growing your business is a must…but finding the time to focus on marketing can be a real challenge. Like any big project, it helps to break your marketing efforts into smaller steps. You […]
Make it easy for your customers to call and come on by this holiday season For most businesses, there’s no busier time than the holidays. That usually means extended hours through the end of the year (and if you’re lucky, some much-needed shortened hours too). Give the gift of convenience to your customers this season […]
Puzzled about what your site needs today? Trying to sort through all the advice about what your small business website needs can be frustrating. Our short guide “10 Missing Pieces from Local Business Websites” will show you where to start putting the pieces together to win new business on: Mobile Search engines Social media Directory sites […]
