Since its introduction to the United States at the beginning of 2020, the coronavirus has impacted every aspect of life, from how we socialize with friends and family… to how we learn and work… to how we shop. Small businesses everywhere are feeling the impact, with over 100,000 small businesses having to permanently close by […]
Whether you call it your marketing budget, marketing spend, or marketing plan…they’re all about the same thing: Making an investment in your small business’s success. Download your free copy of our guide “How To Make The Right Marketing Investments” now. It’s a great way to go back to square one and think about how to […]
One marketing strategy that is guaranteed to get you some engagement is a contest run through your business’s Facebook Page. We all know how important social media is for your small business, and with 1.79 billion daily active users, Facebook provides a huge opportunity. Facebook contests are a great way to interact with your customers, […]
Chances are, when you think of your marketing, you think of the pieces that go into it: Your website Your ads Your listings and reviews But today, your small businesses needs to make sure all those pieces work together to deliver better results, without adding hours of time to your day. Find out what’s included […]
Whether you’ve been doing your own digital marketing for years… working with an agency or partner to do it… or if you’re just getting started, it never hurts to have a quick refresher on the basics of marketing your small business online. Our free guide, Small Business Digital Marketing 101, will walk you through everything […]
We all know that being active on Facebook is a crucial aspect of your small business’s digital marketing plan — but what about Instagram? At first glance, gaining customers and growing your business using the popular photo sharing platform may seem a little tricky, but don’t give up. From showing off user-generated photos to highlighting […]
When it comes to advertising online, where will your small business get the best results / the best ROI / the best bang for your buck? Start by asking yourself these simple questions: Are your customers looking at ads… On search engines like Google, Bing and Yahoo? On the websites they visit every day? On […]
What’s the first thing you think about when it comes to your business website? It may be the design…or the words…or the functionality you need (like appointment scheduling). It may be something else entirely. But chances are, as a small business owner, you don’t have a lot of time to think about it — or […]
“Pivot, persevere and power through.” That’s exactly what we’ve been encouraging our small business clients to do in these unusual times, because we know that your local customers are as eager to engage with you and get back to “business as usual” as you are. But Hibu has had to pivot with our clients, too […]
Christine Lovelace, Hibu’s Sr. Product Training Manager, talks about some of the results our small business advertising clients have seen during COVID-19… and how some of them have seen their clicks, calls and conversions stay steady or even increase as consumers spend more time online. Find out why now is the time to start thinking […]
Ask any small business how they get found online and chances are you’ll hear “keywords” right up there with “Google” and “Facebook.” But what exactly are keywords? Are they different when you’re talking about finding your website vs. triggering your pay-per-click search ads, or when someone is searching for your exact business vs. any business […]
This week, Greg Johnson, Hibu’s Selling Strategies Training Manager, talks about what he’s learned from 37 years of helping small businesses through America’s past “unprecedented” challenges. Greg talks about past national events that small businesses have had to struggle to survive — recalling the actions that got us through then, and looking at how some […]
Social media isn’t just part of your personal life today — it’s an important part of your marketing plan, and a great way to broadcast your message to your customers online. But with all the things you can do on your Facebook Page, what are the go-to tactics that you should use all the time? […]
“From the first year to the second year, we actually grew about 15% in sales, which is a big deal in a small business” – Matt Frane, owner, Frane Body Shop Driving real results online doesn’t have to mean learning a new skill. By choosing the right partner to handle your digital marketing, your small […]
A lot of things are uncertain for small businesses right now, but we know one thing is true — they will get back to business eventually. And when your local business re-opens, there may be a “new normal” to deal with. This is the perfect time to work on your reopening plan and make sure […]
Chad and Ian speak remotely with Nick Hopkins, Hibu’s AVP of Digital Product Management, about the vital steps your small business needs to take to stay in touch with your customers during these challenging times. We walk through the crucial, but relatively simple things you should be doing right now — why you cannot just […]
The current crisis is having an impact on small businesses across the country. It doesn’t matter where you are, what industry you’re in, what regulations are in place in your area – every small business is having to adjust how they do business… and every business must continue to communicate with their customers. We’ve created […]
Crisis Updates and Resources [UPDATED APRIL 23, 2020] As we all work through ways to continue serving clients and customers, it’s more important than ever to have reliable sources of information you can use to make decisions. With that thought in mind, we wanted to share a simple list of reliable sources you can turn […]
Like it or not, every single thing you do surrounding your company impacts your business reputation. From your face-to–face interactions with potential customers and clients to the design of your website to the comments you respond to (or ignore) on social media — all of these elements affect how the public perceives your company. This […]
Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]
Our podcast, Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. In this episode of our Small Business Small Talk podcast, we talk […]
This post was originally published on Localogy’s MarketingBitz blog There’s so much that goes into a transaction with a customer today. First you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they […]
If you’ve ever searched for a product or service provider online, you know how important online reviews can be to your decision-making process. From 5-star ratings on Google My Business to recommendations on your Facebook Page, you need an easy way to collect and share reviews of your small business. Watch this short video to […]
If you’re like many small business owners, you may be using a website for your business that you created on your own. There are certainly enough DIY site options available. Unfortunately, a majority of DIY sites suffer from a lot of glitches, big and small – built-in issues that could dramatically hurt your business. Check […]
Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]
The two things you need to put the right message in front of the right customers Effective digital marketing comes down to two things: Making sure your correct business info is THERE — you need the right information online — like your name, address and phone number — for your customers to find you on directory sites, apps, voice […]
Small Business Saturday 2018 is right around the corner — and there’s still time to make a plan to promote your business on November 24th! 10 quick tips and tricks to make the most out of Small Business Saturday: Plan something special for your business – and make sure you promote your event online Visit ShopSmall.com/YourDay to see […]
We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]
Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occasional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing solution to drive the kind of results that would make any […]
Hibu is helping Minor League Baseball teams score! Along with helping small to mid-sized businesses across America, Hibu also helps dozens of Minor League Baseball teams drive revenue and increase attendance. 2019 was a very good year for MiLB attendance overall, as more than 41 million fans passed through the turnstiles of the 160 MiLB […]
Recognizing National Small Business Week As far as we’re concerned, every week should be small business week – but there actually is a National Small Business Week, each year and we think it’s well worth celebrating. Set as the first week in May, National Small Business Week includes events across the […]
So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]
You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]
Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]
[Updated Sept 2020] As a small business owner, you know that sustaining and growing your business is a must…but finding the time to focus on marketing can be a real challenge. Like any big project, it helps to break your marketing efforts into smaller steps. You can use this guide to create an actionable plan […]
Make it easy for your customers to call and come on by this holiday season For most businesses, there’s no busier time than the holidays. That usually means extended hours through the end of the year (and if you’re lucky, some much-needed shortened hours too). Give the gift of convenience to your customers this season […]
Puzzled about what your site needs today? Trying to sort through all the advice about what your small business website needs can be frustrating. Our short guide “10 Missing Pieces from Local Business Websites” will show you where to start putting the pieces together to win new business on: Mobile Search engines Social media Directory sites […]
Your business info could be wrong on sites, directories and apps… Here’s something most local businesses don’t think about: even if your business name, address and phone number is correct online today…it might not be tomorrow. Or next week. At least not everywhere your customers are looking for you online. Watch this short video to find […]
Small businesses can win big with mobile marketing You’ve already seen how you can “mobile”-ize your business for big results. If you’re still not sure about whether your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing […]
Mobile marketing can be a big win for any small business It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile […]
