5 steps to a synchronized social media strategy

Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]

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FREE Small Business Guide to Facebook Marketing

Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]

The Smart Business Owner’s Guide to Social Media

There’s no way around the fact that diving into social media marketing without a sense for what you should be doing can be overwhelming — but it’s also an essential part of a modern digital marketing strategy. Our free guide, The Smart Business Owner’s Guide to Social Media, gives you the information and understanding you’ll […]

How to “sleigh” your Social Media Marketing

The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]

Why Every Small Business Needs a Website

Starting a small business is a big task — and so is taking your business into the digital age. One of the fastest ways to get your name out there and online? Having a website. Small business websites are great for showing your potential customers who you are… what you do… and how you do […]

How to Market Your New Business - hibu Blog

How to Market a New Business Online

Did you just start a new local business? Congrats! You’ve made the first step toward becoming a successful small business owner. But the next step can be the hardest: how are you going to market your new business so people know you’re out there? Here are some simple suggestions about how to show your local customers that you’re “Open for […]

8 Ways to Deal with Negative Business Reviews

8 Ways to Deal with Negative Business Reviews

How important are online reviews for your small business? Very important. In fact, 84% of consumers trust online reviews as much as personal recommendations, and 93% say that online reviews influence their purchases one way or the other. You might be hesitant about letting your customers leave reviews on your site (after all, who wants […]

5 Tips for Good Website Design

5 Tips for Good Small Business Website Design

Web design that keeps visitors on your site There are few things more subjective in digital marketing than a “good-looking website.” But there are some basic truths, conventions and best practices for website design that can help your small business positive first (and second, and third) impression on your local customers. The average length of […]

Why Professional Designers are Better than DIY Tools

Why professional Web Designers are better than DIY tools

Creating a website for your business is the best way to market to as many people as possible. Research shows that up to 80% of people research a small business online before deciding to visit them or make a purchase, so the importance of a website isn’t up for discussion. The challenge is that making […]

Common Web Design Mistakes on Small Business Websites

When you’re building a small business, your website is a vital component to marketing your brand. Even the smallest mistakes in web design can discourage potential customers from doing business with you. If you’re thinking about a new website design for your local business, avoid these common mistakes: Overly busy design — You need to […]

How customers "shop around" online today - hibu Blog

How your customers “shop around” today

Winning customers for your small business used to be an easier proposition. You’d advertise in the phone book, do a good job for your customers and win their word-of-mouth referrals, and maybe sponsor the local little league team. Today, it’s a very different environment… and you need to do more marketing in more places to get seen […]

5 things your small business website must have - hibu Blog

5 things your small business website must have

When people need something done around their house — whether it’s fixing a leaky faucet, adding new lighting fixtures to the basement, or even walking the dog — they almost always turn to the Internet to find someone who can do the work for them. To make your company the first choice for that service […]

Google Ad Update: No More Ads on the Right

What‘s changing now? The old saying is true – “the only constant is change.” And once again, Basically, Google is changing two things: No more right side ads – there will no longer be ads running down the right margin of the search results page. One additional paid ad at the top – there will […]

Celebrating Women’s History Month

Celebrating International Women’s Day and Women’s History Month March 2016 marks the 29th year of Women’s History Month being designated as a national observance – recognizing and honoring the accomplishments of women. And while the definition of womanhood in America has changed over time, the efforts and initiatives taken by women to improve their lives […]

Celebrating Black History Month

At Hibu, we’re celebrating Black History Month by recognizing the achievements of African-Americans who have made significant contributions to science, technology, business and more. Marie Van Brittan Brown While home security systems today are more advanced than ever, back in 1966 the idea for a home surveillance device seemed almost unthinkable. That was the year […]

WARNING: Beware of “Click Fraud”

A Cautionary Update on “Click Fraud” and the Importance of Choosing Your Digital Advertising Provider Wisely. Digital advertising, like Display Advertising and Pay-Per-Click (PPC) ad campaigns, has become one of the most important ways businesses reach prospects and customers. As consumers increasingly move away from magazines and newspapers, they’re using their computers, phones and tablets, […]

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