Update your holiday hours on all your online business listings

Make it easy for your customers to call and come on by this holiday season For most businesses, there’s no busier time than the holidays. That usually means extended hours through the end of the year (and if you’re lucky, some much-needed shortened hours too). Give the gift of convenience to your customers this season […]

Tablet showing Hibu's "10 Missing Pieces on Local Business Websites" whitepaper

10 Missing Pieces on Local Business Websites [Free Guide]

Puzzled about what your site needs today? Trying to sort through all the advice about what your small business website needs can be frustrating. Our short guide “10 Missing Pieces from Local Business Websites” will show you where to start putting the pieces together to win new business on: Mobile Search engines Social media Directory sites […]

Small Business Saturday: How your local business can participate

From corner stores to food trucks to online boutiques, each year on the Saturday after Thanksgiving, shoppers, business owners, and organizations come together to Shop Small, celebrate, and share the places they love with the people they love. Participating in Small Business Saturday is a great opportunity for small retailers to gain exposure… capitalize on […]

Hibu Proudly Supports Small Business Saturday

Helping small businesses is at the heart of what we do here at Hibu -– that’s why we’re pleased to announce that Hibu is an official Corporate Supporter for Small Business Saturday® 2017, taking place on November 25. For those of you who don’t know, Small Business Saturday is a day dedicated to supporting local small businesses, […]

See how your online business listings change over time

Your business info could be wrong on sites, directories and apps… Here’s something most local businesses don’t think about: even if your business name, address and phone number is correct online today…it might not be tomorrow. Or next week. At least not everywhere your customers are looking for you online. Watch this short video to find out […]

6 tips for your small business to succeed on mobile

Small businesses can win big with mobile marketing You’ve already seen how you can “mobile”-ize your business for big results. If you’re still not sure about whether your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing […]

“Mobile-ize” your small business for big results

Mobile marketing can be a big win for any small business It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile […]

5 steps to a synchronized social media strategy

Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]

Hibu LSA Facebook Marketing for Small Businesses

Marketing Your Small Business on Facebook [FREE GUIDE]

Summer’s already here, and there’s never been a better time to beat the heat (and your competition!) by staying in and learning how to reach your local customers on Facebook. We’re proud to share our latest “how to” guide about social marketing for small businesses. Developed with MarketingBitz, this FREE guide can be your light […]

Hibu-LSA Free Facebook Marketing Guide Feature Image

FREE Small Business Guide to Facebook Marketing

Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]

FREE Guide: Small Business Facebook Marketing

As part of our commitment to help small business owners keep up with changing marketing trends, we’re pleased to offer you this Free Guide to Facebook Marketing. Developed with our friends at MarketingBitz, this guide provides a roadmap to help businesses execute an effective Facebook marketing campaign. Your Free Guide includes all this and more… […]

Celebrate Women’s History Month

As we come to the end of Women’s History Month, join us in commemorating and encouraging the study, observance, and celebration of the vital role women have had in the creation of American history. Building the foundation for a country takes strong voices and creative innovators, and there is no shortage of women throughout our history who have […]

Celebrating Black History

African-American culture and the accomplishments of African-Americans have played a significant role in shaping the fabric of some quintessentially American ideals. Read on for a look at some of the pioneers who inspire us: Dr. Charles Richard Drew Ingenuity can save lives! In the late 1930s, Drew invented a way to process and preserve blood […]

2017 Digital Marketing New Year’s Resolutions

Yes, you’re going to be inundated with New Year’s resolution articles this time of year… everything from how to lose weight to how to straighten up your garage. Well, we’ve got five quick resolutions that can help you increase your digital marketing ROI. Face it, you’re probably spending the money marketing your business anyway. Take […]

The Smart Business Owner’s Guide to Social Media

We’ve all heard it said, “Social media is essential to marketing your small business.” However, knowing its importance and being able to actually integrate social media into your marketing plan are two very different things. There’s no way around the fact that diving into social media marketing without a sense for what you should be […]

How to “sleigh” your Social Media Marketing

The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]

Are You Haunted by an Empty Social Page?

Halloween’s over, but lots of small businesses are still haunted by a social media page gone horribly wrong. That Facebook page you set up… and then never posted a single post. That Twitter account that doesn’t have a single tweet. These can be very scary indeed. We get it. If you’re like many, you feel […]

Hibu is Proud to Support Small Business Saturday 2016

Hibu is pleased once again this year to be an official Corporate Supporter of Small Business Saturday®. – so it’s no surprise that we’re pleased to be an official supporter of Small Business Saturday, a day dedicated to strengthening communities by supporting local small businesses. Last year, more than 95 million consumers took part in Small Business […]

Why Every Small Business Needs a Website

Starting a small business is a big task — and so is taking your business into the digital age. One of the fastest ways to get your name out there and online? Having a website. Small business websites are great for showing your potential customers who you are… what you do… and how you do […]

How to Market Your New Business - hibu Blog

How to Market a New Business Online

Did you just start a new local business? Congrats! You’ve made the first step toward becoming a successful small business owner. But the next step can be the hardest: how are you going to market your new business so people know you’re out there? Here are some simple suggestions about how to show your local customers that you’re “Open for […]

8 Ways to Deal with Negative Business Reviews

8 Ways to Deal with Negative Business Reviews

How important are online reviews for your small business? Very important. In fact, 84% of consumers trust online reviews as much as personal recommendations, and 93% say that online reviews influence their purchases one way or the other. You might be hesitant about letting your customers leave reviews on your site (after all, who wants […]

5 Tips for Good Website Design

5 Tips for Good Small Business Website Design

Web design that keeps visitors on your site Creating your brand is key to marketing your small business — and your online brand is your website. What do people see when they visit your site? Your visitors need to know what your site is about (and that it’s what they were looking for) within seconds of arriving or they’ll […]

Why Professional Designers are Better than DIY Tools

Why professional Web Designers are better than DIY tools

Creating a website for your business is the best way to market to as many people as possible. Research shows that up to 80% of people research a small business online before deciding to visit them or make a purchase, so the importance of a website isn’t up for discussion. The challenge is that making […]

Common Web Design Mistakes on Small Business Websites

When you’re building a small business, your website is a vital component to marketing your brand. Even the smallest mistakes in web design can discourage potential customers from doing business with you. If you’re thinking about a new website design for your local business, avoid these common mistakes: Overly busy design — You need to […]

How customers "shop around" online today - hibu Blog

How your customers “shop around” today

Winning customers for your small business used to be an easier proposition. You’d advertise in the phone book, do a good job for your customers and win their word-of-mouth referrals, and maybe sponsor the local little league team. Today, it’s a very different environment… and you need to do more marketing in more places to get seen […]

5 things your small business website must have - hibu Blog

5 things your small business website must have

When people need something done around their house — whether it’s fixing a leaky faucet, adding new lighting fixtures to the basement, or even walking the dog — they almost always turn to the Internet to find someone who can do the work for them. To make your company the first choice for that service […]

Google Ad Update: No More Ads on the Right

What‘s changing now? The old saying is true – “the only constant is change.” And once again, Basically, Google is changing two things: No more right side ads – there will no longer be ads running down the right margin of the search results page. One additional paid ad at the top – there will […]

Celebrating Women’s History Month

Celebrating International Women’s Day and Women’s History Month March 2016 marks the 29th year of Women’s History Month being designated as a national observance – recognizing and honoring the accomplishments of women. And while the definition of womanhood in America has changed over time, the efforts and initiatives taken by women to improve their lives […]

Celebrating Black History Month

At Hibu, we’re celebrating Black History Month by recognizing the achievements of African-Americans who have made significant contributions to science, technology, business and more. Marie Van Brittan Brown While home security systems today are more advanced than ever, back in 1966 the idea for a home surveillance device seemed almost unthinkable. That was the year […]

WARNING: Beware of “Click Fraud”

A Cautionary Update on “Click Fraud” and the Importance of Choosing Your Digital Advertising Provider Wisely. Digital advertising, like Display Advertising and Pay-Per-Click (PPC) ad campaigns, has become one of the most important ways businesses reach prospects and customers. As consumers increasingly move away from magazines and newspapers, they’re using their computers, phones and tablets, […]

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