All posts by

Ian Messinger

The Best Ways to Promote Your Business Event Online

Pack the house for your next business event Whether you’re planning an in-store demo, an on-site workshop or organizing or sponsoring a community or charitable event, our friends at Yell gathered some great (and mostly FREE!) ways to make sure your event is seen online. Make a Facebook event page Facebook has a great events […]

4 Reasons to Share “Curated Content” on Social

Small businesses can save big on time and effort with ready-made content Facebook and other social networks are great for sharing news and pictures, posting your thoughts and more. In fact, for most people and businesses, social media is all about YOU: YOUR profile or Page YOUR posts and updates Connecting with YOUR customers So […]

3 ways to engage more of your Facebook fans

Simple ways to add interest and drive interaction with your Facebook Page As most local businesses know, there’s a world of difference between “I have a Facebook Page” and “I use my Facebook Page to connect with my customers and grow my business.” Using both Facebook ads and posts is important. So is understanding the […]

The 4 motivating factors that turn your site visitors into customers

Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there – FAST.” “I am a fantastic […]

How a blog can benefit your business

Think like a publisher to drive traffic, grow your footprint and showcase who you are In our experience, every local business wants a blog on their website…but very few take the time to publish blog posts on a regular basis. We get it: it’s not easy to decide WHAT to post…and even harder to find […]

Think your business isn't online? Think again...

Think your small business isn’t online? Think again…

Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]

How copy and design work together to build a quality website

It takes a village to build a site for your small business If you’ve followed our posts about all the skills a small business needs to build a DIY website, you already know how many different aspects of “web design” you need to understand, master and apply to build a “good” site. At the heart […]

Hibu Websites SSL HTTPS

Website Update: Hibu Introduces SSL / HTTPS Secure Sites

Making Hibu Websites more secure We’re excited to let you know that Hibu Websites1 now include an SSL certificate – giving you a “secure site”! What is SSL / HTTPS? SSL certification can help your site in two ways: 1. Build Your Customers’ Trust The “https” before your domain name instantly tells your site visitors that information they share with […]

After your Hibu Reviews campaign goes live…

So your new Hibu Reviews campaign is live online! …now what happens? Here’s everything you should think about once your new Hibu Reviews campaign goes live online. The Importance of Online Reviews – See why reviews (like Hibu Reviews) matter to your business The importance of online reviews… including our Hibu reviews Why You Need Online Reviews [Video] – See […]

Why Mobile Marketing Works for Every Small Business [Free Guide]

Mobile marketing isn’t just for “the big guys” Like all other marketing, mobile marketing is all about being where your customers are. And today, 65% of digital media time is spent on phones and tablets.* The bottom line: your customers are on mobile, and your business needs to be there too — before your customers find […]

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