All posts by

Ian Messinger

5 Common Website UX Mistakes, Pt II

Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]

What your Hibu Website is doing

Your guide to analytics for your Hibu Starter, Starter Plus, Standard or Pro Website 75% of small businesses don’t have or use their website analytics¹. But your Hibu Website analytics (or stats) show you detailed information about your visitors that can help you make more informed decisions about your site — like how many visitors your site […]

After your Hibu Social campaign goes live…

So your new Hibu Social campaign is live online! …now what happens? Here’s everything you should think about once your new Hibu Website goes live online. Facebook Ads + Posts – See how both work together to reach your target audience Facebook Ads + Posts: Two ways to reach your customers Facebook Ads vs. Boosted Posts […]

Facebook Ads vs Boosted Posts

Getting Savvy with Social, Part II Everyone is used to seeing different types of content on Facebook: posts in the News Feed, and ads in the News Feed and sidebar. And if you’ve spent a little bit of time on your business’ Facebook Page, you’ve probably seen the option to “boost” one of your posts: But don’t […]

5 Common Website UX Mistakes, Pt I

Poor design that delivers poor results You’ve probably read plenty of lists detailing the painful (and sometimes painfully obvious) mistakes on small business websites. But it’s the obvious mistakes that bear repeating, because they’re the ones that are going to make for a poor user experience. User experience (or “UX”) focuses on how easily people interact with […]

Facebook Ads + Posts: Two ways to reach your customers

Getting Savvy with Social, part 1 You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity […]

What people see on your site – Hibu Pro Website Anatomy

What your site shows says a lot about your business Your Hibu Website isn’t JUST a pretty picture. It’s a tool that your customers are using to interact with your business…and that your potential customers are using to judge your business. Sure, both audiences expect your site to look good, but they’ll only stay there if […]

Fall in love with a new Hibu Pro Website

Dear Small Business Owner, Remember the first time you laid eyes on your Hibu Website? We want to make your heart skip a beat again with the new and improved Hibu Pro Website – a site you and your customers will swoon for! Roses are red, hyperlinks are blue…what can a Hibu Pro Website do […]

What a modern website needs

You need a search-optimized, mobile-friendly business tool — not just an “online ad” It’s the start of a new year, and that’s the perfect time to look at your business website and ask “What’s next?” The digital world is a fast-moving target, and your site needs to keep up with it. Every time you and your […]

Halloween costumes by Google

Want to scare up some business this Halloween? Try Google Frightgeist Google is more than just a search engine — it also does some fun experiments with visualizing data and user behavior. If your kids (or you!) are still trying to decide what to be this year, Frightgeist (a Google Trends experiment) will show you what […]

1 2 3 4