Word-of-mouth (WOM) advertising (also referred to as WOM marketing) is arguably the most impactful form of marketing to gain new customers. Practically every type of...
The Complete Guide to Auto Word-of-Mouth Advertising
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Ian Messinger
A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!
How to prepare for Small Business Saturday
As a proud Corporate Supporter of Small Business Saturday and the Shop Small movement, we want to make sure that you — and your community — can make the most of this...
10 stats to consider before investing another dollar into digital marketing
You already know that digital marketing is a must for your business...but you may not know how important that investment is when it comes to reaching customers...
Podcast: Protecting your business’s reputation online
In this episode of Small Business Small Talk, Ian and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go...
Infographic: Online Reviews for Small Businesses
We may not like to admit it, but what other people think matters — especially when it comes to online reviews of your business. What your last customer said, good or...
