All posts by

Ian Messinger

The 4 motivating factors that turn your site visitors into customers

Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there – FAST.” “I am a fantastic […]

How a blog can benefit your business

Think like a publisher to drive traffic, grow your footprint and showcase who you are In our experience, every local business wants a blog on their website…but very few take the time to publish blog posts on a regular basis. We get it: it’s not easy to decide WHAT to post…and even harder to find […]

Think your business isn't online? Think again...

Think your small business isn’t online? Think again…

Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]

How copy and design work together to build a quality website

It takes a village to build a site for your small business If you’ve followed our posts about all the skills a small business needs to build a DIY website, you already know how many different aspects of “web design” you need to understand, master and apply to build a “good” site. At the heart […]

Hibu Websites SSL HTTPS

Website Update: Hibu Introduces SSL / HTTPS Secure Sites

Making Hibu Websites more secure We’re excited to let you know that Hibu Websites1 now include an SSL certificate – giving you a “secure site”! What is SSL / HTTPS? SSL certification can help your site in two ways: 1. Build Your Customers’ Trust The “https” before your domain name instantly tells your site visitors that information they share with […]

After your Hibu Reviews campaign goes live…

So your new Hibu Reviews campaign is live online! …now what happens? Here’s everything you should think about once your new Hibu Reviews campaign goes live online. The Importance of Online Reviews – See why reviews (like Hibu Reviews) matter to your business The importance of online reviews… including our Hibu reviews Why You Need Online Reviews [Video] – See […]

Why Mobile Marketing Works for Every Small Business [Free Guide]

Mobile marketing isn’t just for “the big guys” Like all other marketing, mobile marketing is all about being where your customers are. And today, 65% of digital media time is spent on phones and tablets.* The bottom line: your customers are on mobile, and your business needs to be there too — before your customers find […]

5 Common Website UX Mistakes, Pt II

Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]

What your Hibu Website is doing

Your guide to analytics for your Hibu Starter, Starter Plus, Standard or Pro Website 75% of small businesses don’t have or use their website analytics¹. But your Hibu Website analytics (or stats) show you detailed information about your visitors that can help you make more informed decisions about your site — like how many visitors your site […]

After your Hibu Social campaign goes live…

So your new Hibu Social campaign is live online! …now what happens? Here’s everything you should think about once your new Hibu Social campaign goes live online. Facebook Ads + Posts – See how both work together to reach your target audience Facebook Ads + Posts: Two ways to reach your customers Facebook Ads vs. Boosted Posts […]

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