All posts by

Ian Messinger

Why having a secure website is so important to your small business

You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]

4 reasons why you may not see your small business website when you search online

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site online […]

Hibu & Facebook - Small Business Solutions Program from Hibu on Vimeo.

What Hibu’s partnership with Facebook means for your small business

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016: “We recognized a couple years ago that we need to start helping our small business clients take advantage of the extremely targeted marketing that Facebook offers — […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

Google update: Mobile website speed will soon affect mobile ranking

Make sure your site is ready for Google’s July 2018 “Speed Update” We’ve talked about mobile site speed before — including what can impact it, the negative impact it has on the overall user experience, and what you can do to improve your mobile site speed. And now, that’s going to matter if you want to get […]

Hibu's Digital Marketing Resource Library on a laptop

Introducing the Hibu Resource Library

An all-in-one digital marketing knowledge center for your small business We get it: there are plenty of places to turn to for advice about marketing…and it’s hard to tell what’s correct, what’s current, and what’s designed to work for local businesses. That’s why we built the Hibu Resource Library — where you can get all the […]

The power of crossposting on social media

Save time, save effort and get more social by sharing posts across multiple platforms For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, […]

Show your digital marketing some love

Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]

Try the Hibu Digital Marketing Solutions Finder

Two questions, one custom digital marketing recommendation Every local business is different, but there’s one thing they all need: a tailor-made plan to get more leads, more customers, and more business. And it doesn’t get any easier than this. Answer two questions about your business today…and see the synchronized solution that will help you do […]

Errors in online business listings

The last message you want from a local customer…

Don’t let the wrong online info leave your customers with a bad taste As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls…to billing issues…to unexpected interruptions in your service (like winter weather or power outages)…there are all kinds of calls and emails […]

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