Michael Shapiro
A quick crash course in terms your local business should be thinking about School’s back in session, and this a great time to brush up on 26 things that can impact your digital marketing – and your business success! A is for Advertising Display ads, social ads, and mobile ads B is for Bing One […]
We know you have a lot of choices to consider when it comes to your business website. Do you want to build it yourself or have a professional build it for you? How do you make sure your site looks good on mobile? Does your website look like your social media to give you a […]
Here are three stats about small business websites that absolutely drive me crazy… In the U.S., more than 90%of adults have mobile devices, and most of the time they are kept within arm’s reach BUT… only 56% of small businesses having a company website AND… only 53% of those with a website have […]
People are talking – and your prospects are listening Have you searched for your business online lately? If you do, you’ll probably find that most of the top search results include customer ratings and reviews. They’re everywhere… and they can either win you business or cost you business depending on what people are saying. Watch this […]
We’re asking everyone to SHARE THIS VIDEO (or the whole post) to help us celebrate National Small Business Week, and acknowledge the momentous impact small businesses have on our country. Organized by the U.S. Small Business Administration (SBA), National Small Business Week will be held April 30 – May 6. Administrator Linda McMahon, the head of the […]
You see them everywhere – online ratings and reviews – and they’re having an ever greater impact on consumer purchasing decisions. There’s no denying it – online reviews are the modern day word-of-mouth recommendation. According to a recent study, 92% of consumers now use online reviews — and that’s just one of the key statistics you should be […]
Sure, who wins the basketball tournament is vital to the American way of life, but even more important, when it comes to getting your business found online, is which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM). Take a look at the infographic below to see who comes […]
One of the not-so-secret secrets to the effectiveness of online display advertising is “retargeting.” If you’re advertising online (and, obviously, you should be advertising online) you’ve probably heard the term… but you might not know what it means. Wikipedia defines Retargeting as: Retargeting (also known as behavioral retargeting) is a form of online targeted advertising […]
30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]
You say you want a revolution… Ok, so the Beatles weren’t talking about social media, but they could have been. The number of people on Facebook alone is revolutionary – and, no, it’s not just Millennials. Social media has completely changed the way businesses advertise online. Take 90 seconds and watch the quick video above – […]
