All posts by

Michael Shapiro

FREE Guide: Getting your digital marketing in sync

To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. If you’re going to reach your […]

Client Case Study: Acme Rods, Inc.

Acme Rods, Inc., custom car restoration specialists, was looking for a custom marketing plan that would drive more visitors to their website and generate quality leads for the business. Hibu developed a synchronized digital marketing solution that delivered 12x the website visits they had been getting and generate quality leads for Acme Rods. Take a […]

Google turns 20!

  “Ok, Google… how old is Google?” You don’t have to search for the question, we’re happy to tell you that Google is 20 years old today!

Infographic: Future-proofing your small business website

Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]

Mabels-Jackpot-Standard from Hibu on Vimeo.

Case Study: Hibu helps Mabel’s Jackpot cash in

It’s easy for us to tell you how important online review are today, how they’ve replaced word-of-mouth advertising – but it’s another thing entirely to see, first-hand how taking control of your customer reviews can have a major impact on your online presence… like how Mabel’s Jackpot hit it big when they rolled Hibu Reviews into their digital […]

13 Business Superstitions

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

Client Success Story — Drycrete Waterproofing

It’s never easy taking over a small business… especially in a crowded industry where you’re smaller than most of your competition… and you’re younger than most (if not all) of your competitors — but that’s exactly what Jason Kaye, owner of Drycrete Waterproofing, did. He’s risen to the top where most people would have ended up dead in the […]

It’s Cinco de Mayo – Spice up your Social Media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday! So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

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