All posts by

Michael Shapiro

Client Success Story — Drycrete Waterproofing

It’s never easy taking over a small business… especially in a crowded industry where you’re smaller than most of your competition… and you’re younger than most (if not all) of your competitors — but that’s exactly what Jason Kaye, owner of Drycrete Waterproofing, did. He’s risen to the top where most people would have ended up dead in the […]

It’s Cinco de Mayo – Spice up your Social Media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday! So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

Spring Cleaning Your Online Business Information

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, Spring Cleaning. Today let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Google, over 50% of all mobile searchers are looking for your address or directions […]

Client Success Story: Acme Rods, Inc.

Digital marketing today is more than just a website. If you want your website to generate leads, you’ve got to drive traffic to it. Search marketing, social, display ads – you need all these things and more funneling prospects to your website. That’s how effective digital marketing works today… just the way it did for […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

Digital Marketing Madness: Site vs Social

It’s March! In like a lion, out like a lay-up. It’s time for that great Spring sporting spectacular, when basketball brackets take over our nation’s psyche.. and cost businesses across the country hours of work as employees focus on their picks (instead of their productivity). In an effort to turn the Final Four into a fiscal […]

Joe’s Story: Today’s Local Business Online Marketing Journey

A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]

Erica’s Story: Today’s Local Customer Journey

Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]

Get it together – spend less time and get more leads

Ask any small business owner to name two things they need more of… more often than not you’ll get the same answer. More leads and more time. With the evolution of digital marketing over the past five years, it’s not unusual that a small business would have one person who built their website, another person […]

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