All posts by

Michael Shapiro

Three mobile stats that drive me crazy

      Here are three stats about small business websites that absolutely drive me crazy… In the U.S., more than 90%of adults have mobile devices, and most of the time they are kept within arm’s reach BUT… only 56% of small businesses having a company website AND… only 53% of those with a website have […]

Take Control of Your Online Reviews

People are talking – and your prospects are listening Have you searched for your business online lately? If you do, you’ll probably find that most of the top search results include customer ratings and reviews. They’re everywhere… and they can either win you business or cost you business depending on what people are saying. Watch this […]

Nothing Small About Small Business from Hibu on Vimeo.

National Small Business Week 2017

We’re asking everyone to SHARE THIS VIDEO (or the whole post) to help us celebrate National Small Business Week, and acknowledge the momentous impact small businesses have on our country. Organized by the U.S. Small Business Administration (SBA), National Small Business Week will be held April 30 – May 6. Administrator Linda McMahon, the head of the […]

10 Key Stats: Why you need online reviews

You see them everywhere – online ratings and reviews – and they’re having an ever greater impact on consumer purchasing decisions. There’s no denying it – online reviews are the modern day word-of-mouth recommendation. According to a recent study, 92% of consumers now use online reviews — and that’s just one of the key statistics you should be […]

Our version of the March challenge – SEO vs PPC

Sure, who wins the basketball tournament is vital to the American way of life, but even more important, when it comes to getting your business found online, is which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM). Take a look at the infographic below to see who comes […]

Retargeting? It’s just like Groundhog Day

One of the not-so-secret secrets to the effectiveness of online display advertising is “retargeting.” If you’re advertising online (and, obviously, you should be advertising online) you’ve probably heard the term… but you might not know what it means. Wikipedia defines Retargeting as: Retargeting (also known as behavioral retargeting) is a form of online targeted advertising […]

Avoiding the 7 Steps to Stagnation

30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]

Getting Social

You say you want a revolution… Ok, so the Beatles weren’t talking about social media, but they could have been. The number of people on Facebook alone is revolutionary – and, no, it’s not just Millennials. Social media has completely changed the way businesses advertise online. Take 90 seconds and watch the quick video above – […]

Introducing Hibu Social from Hibu on Vimeo.

Take Two Minutes to Get Social… Hibu Social!

See why you need to turn social media into Social Marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen by your Followers […]

Turn social media into Social Marketing

It’s 2016 — do you know where your customers are? Your prospects and customers are on social media. In fact, the NY Times reports that many Americans (average users) spend almost an hour a day on Facebook. While your prospects are scrolling down their Facebook Newsfeed (all the stuff on their Facebook page), looking at […]

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