Ten things we’ve learned about small business marketing during COVID-19

Since its introduction to the United States at the beginning of 2020, the coronavirus has impacted every aspect of life, from how we socialize with friends and family… to how we learn and work… to how we shop. Small businesses everywhere are feeling the impact, with over 100,000 small businesses having to permanently close by […]

Client Success Story: All Four Seasons Garage Doors

“Pivot, persevere and power through.” That’s exactly what we’ve been encouraging our small business clients to do in these unusual times, because we know that your local customers are as eager to engage with you and get back to “business as usual” as you are. But Hibu has had to pivot with our clients, too […]

Hibu | Keeping in Touch | Christine Lovelace

Keeping in touch…thinking about your business comeback strategy

Christine Lovelace, Hibu’s Sr. Product Training Manager, talks about some of the results our small business advertising clients have seen during COVID-19… and how some of them have seen their clicks, calls and conversions stay steady or even increase as consumers spend more time online. Find out why now is the time to start thinking […]

Keeping in touch…on learning from past challenges

This week, Greg Johnson, Hibu’s Selling Strategies Training Manager, talks about what he’s learned from 37 years of helping small businesses through America’s past “unprecedented” challenges. Greg talks about past national events that small businesses have had to struggle to survive — recalling the actions that got us through then, and looking at how some […]

Hibu Small Business Small Talk

Podcast: COVID-19 Response Roundtable – What to do today, preparing for tomorrow

Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. Listen to this in-depth discussion on where small businesses stand today across the country, and what they need to do to take the next step. This is up-to-the-minute information for small business owners, touching on […]

Hibu - Getting Back to Business Guide

Free Guide: Getting Back to Business

A lot of things are uncertain for small businesses right now, but we know one thing is true — they will get back to business eventually. And when your local business re-opens, there may be a “new normal” to deal with. This is the perfect time to work on your reopening plan and make sure […]

Video: Keeping in Touch… on Pivoting Your Business

Ken Boggis, Hibu’s VP of Digital Solutions, talks about what we’re hearing from our small business clients across the country, and walks through key steps your local business should be taking to keep in touch with your customers now, as well as, the best ways to position yourself for the transition back to the new […]

Hibu Website

Updating your small business website in a crisis

For small businesses, “business as usual” can be a challenge any time things, well, aren’t usual. From bad weather to natural disasters to other extraordinary circumstances, your local business may have to react quickly to get the word out about how you’re responding — and how your business is operating differently. Here are some quick […]

Crisis Success Story: Helping Restore a Community

We’re proud to share the story of one Hibu client, Quick Response, a local restoration company in Round Lake, NY. When the crisis began, they didn’t shut down, they shifted direction – finding a way they could help their local first responders, as well as their business and their local community. Watch this quick video […]

Video: Keeping in Touch… on Social

Like many of you, we’re working remotely. And, just like you, we’re working hard to do everything we need to do for our clients during these challenging times. One of the most challenging things people seem to be running into is simply staying in touch — whether it’s with friends or family, business partners or […]

Custom Zoom backgrounds to add some flair to your video calls

While video chatting with friends, family, and coworkers has become the new normal when it comes to staying in touch, at times it can be hard to find the best backdrop in your home to use. Luckily, if you’re using Zoom to video chat, it has a custom background feature that comes in handy if […]

Podcast Special: Customer Communication During These Challenging Times

  Chad and Ian speak remotely with Nick Hopkins, Hibu’s AVP of Digital Product Management, about the vital steps your small business needs to take to stay in touch with your customers during these challenging times. We walk through the crucial, but relatively simple things you should be doing right now — why you cannot […]

Free Guide: Crisis Communication Checklists

The current crisis is having an impact on small businesses across the country. It doesn’t matter where you are, what industry you’re in, what regulations are in place in your area – every small business is having to adjust how they do business… and every business must continue to communicate with their customers. We’ve created […]

COVID-19 Resources for Small Businesses

Crisis Updates and Resources [UPDATED APRIL 23, 2020] As we all work through ways to continue serving clients and customers, it’s more important than ever to have reliable sources of information you can use to make decisions. With that thought in mind, we wanted to share a simple list of reliable sources you can turn […]