How to use Facebook contests for small business marketing

One marketing strategy that is guaranteed to get you some engagement is a contest run through your business’s Facebook Page. We all know how important social media is for your small business, and with 1.79 billion daily active users, Facebook provides a huge opportunity. Facebook contests are a great way to interact with your customers, […]

7 small businesses using Instagram the right way

We all know that being active on Facebook is a crucial aspect of your small business’s digital marketing plan — but what about Instagram? At first glance, gaining customers and growing your business using the popular photo sharing platform may seem a little tricky, but don’t give up. From showing off user-generated photos to highlighting […]

Online Advertising Ideas for Small Businesses

When it comes to advertising online, where will your small business get the best results / the best ROI / the best bang for your buck? Start by asking yourself these simple questions: Are your customers looking at ads… On search engines like Google, Bing and Yahoo? On the websites they visit every day? On […]

Video: The extraordinary results of integrated digital marketing solutions

  Want to know a secret? It may not seem like a big secret, but it can give you more than DOUBLE the clicks and calls you’re getting right now from your Google My Business Page. Really – more than double! And that’s just the start. Your small business can get more clicks, more calls, […]

Hibu-30 Seconds Smart-What are "Keywords"

What are keywords? 30 Seconds Smart Video

Ask any small business how they get found online and chances are you’ll hear “keywords” right up there with “Google” and “Facebook.” But what exactly are keywords? Are they different when you’re talking about finding your website vs. triggering your pay-per-click search ads, or when someone is searching for your exact business vs. any business […]

Video: How to make the most of your Facebook Page

Social media isn’t just part of your personal life today — it’s an important part of your marketing plan, and a great way to broadcast your message to your customers online. But with all the things you can do on your Facebook Page, what are the go-to tactics that you should use all the time? […]

Video: Keeping in Touch… on Social

Like many of you, we’re working remotely. And, just like you, we’re working hard to do everything we need to do for our clients during these challenging times. One of the most challenging things people seem to be running into is simply staying in touch — whether it’s with friends or family, business partners or […]

How to Correct and Protect Your Online Business Information [Infographic]

Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online. A potential customer can find your business listed in dozens of places online, including: Search engines like Google and Bing Local services like Yelp and Apple Maps […]

30-Seconds Smart: What is SEO?

Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]

What is “Retargeting”? 30-Seconds Smart

Like all industries, digital marketing has a language all it’s own. The difference is, you need to understand the digital marketing business if you’re going to use it effectively to grow your business.  That’s why we’re starting this series of quick (VERY quick) 30-second videos to help explain some of the digital marketing lingo you […]

Hibu Display Advertising puts your business on your customers’ favorite sites

Reach your customers where they spend most of their time online — on their favorite websites, social media, and across all their devices — and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right […]

How Hibu Search helps you reach customers on Google, Bing and Yahoo

There’s no hotter lead than someone who’s actively searching for what you do…but how do you make sure they find you? A pay-per-click (PPC) advertising campaign like Hibu Search Marketing can help put ads your business in front of your local customers on Google, Bing and Yahoo. See how Hibu Search helps you get found […]

The proven impact of synchronized small business digital marketing [Video]

The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos). All in all, you might have to deal with […]

How to protect your search campaigns from “bot” calls

A lot has been written recently about “bot,” or robo-dialed calls. Many of us know them all too well. We get a call that looks like it is coming from a local number, but we don’t recognize it. It could be our dentist or that chiropractor we called the other day. It could be any […]

Local SEO is about more than just your website (Part II)

In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]

5 New Ways to Keep Your Social Strategy Fresh

  It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]

Local SEO is about more than just your website (Part I)

Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]

Webinar: Small Business Facebook Advertising

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this Facebook webinar presented by Hibu and Localogy’s MarketingBitz, we’ll examine the changing […]

Is your marketing stuck in a rut?

Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]

Infographic: The Changing Face of Facebook Advertising

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

Hibu Named Best Overall Facebook Ad Agency for Small Businesses

We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]

A 4-Step Guide to Analyzing Your Competition on Facebook

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

SEO terms your small business should know

As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even stand for)? That can be an even greater […]

Getting your hours correct online this summer — it’s time to sweat the small stuff

Here’s how you can relax this summer knowing your online business listings are up to date Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “summer hours.” Of course, if you don’t […]

4 ways to find your business online

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]

Cinco de Mayo Facebook posts – Spice up your social media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America — where we like any reason to celebrate — it is a holiday! So, to celebrate the American version of Cinco de Mayo, with its icy-cool drinks and […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

What Hibu’s partnership with Facebook means for your small business

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016. See everything Facebook has to say about partnering with Hibu to work with local businesses as part of the Facebook’s Small Business Solutions program. [Video Transcript] […]

Spring cleaning your online business information

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, spring cleaning. Today, let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Bright Local, 64% of people use Google My Business to find out the […]

Can your small business survive and thrive online? [Free Guide]

So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

What Facebook’s newest change means for your business

You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]

Joe’s Story: Today’s Local Business Online Marketing Journey

A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]

Erica’s Story: Today’s Local Customer Journey

Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]

The power of crossposting on social media

This post was originally published on Localogy’s Marketing Bitz blog as “The Power of Crossposting on Social Media.” Save time, save effort and get more social by sharing posts across multiple platforms Having an active presence on social media is important for small businesses who want to grow their brand and gain new customers. With […]

Show your digital marketing some love

Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]

Errors in online business listings

The last message you want from a local customer…

As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls… to billing issues… to unexpected interruptions in your service (like winter weather or power outages)… there are all kinds of calls and emails you’d like to avoid, even when the “bad […]

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