30-Seconds Smart: What is SEO?

Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]

What is “Retargeting”? 30-Seconds Smart

Like all industries, digital marketing has a language all it’s own. The difference is, you need to understand the digital marketing business if you’re going to use it effectively to grow your business.  That’s why we’re starting this series of quick (VERY quick) 30-second videos to help explain some of the digital marketing lingo you […]

How to grow your business with Hibu Display Advertising

Reach your customers where they choose to spend their time the most—on the websites they frequent, social media, and across all their devices—and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right people at […]

How Hibu Search helps you reach customers on Google, Bing and Yahoo

There’s no hotter lead than someone who’s actively searching for what you do…but how do you make sure they find you? A pay-per-click (PPC) advertising campaign like Hibu Search Marketing can help put ads your business in front of your local customers on Google, Bing and Yahoo. See how Hibu Search helps you get found […]

The proven impact of synchronized small business digital marketing [Video]

The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos). All in all, you might have to deal with […]

The Complete Guide to Where You Should Advertise Online [Free Download]

Find the online advertising plan that’s right for your business Here’s the deal, you know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide comes in! It’s […]

How to protect your search campaigns from “bot” calls

A lot has been written recently about “bot” or robo-dialed calls. Most of us know them all too well. We get a call that looks like it’s coming from a local number, but we don’t recognize it. It could be our dentist or that chiropractor we called the other day or any number of real […]

Free Guide: Taking Control of Your Online Reputation

You already know how important your business’s reputation is, and how to manage it through great service and word-of-mouth recommendations…but what about your business’s reputation online? “All you have in business is your reputation” – Richard Branson Get your free guide to understanding how you can spread the good word about the good work you […]

Local SEO is about more than just your website (Part II)

In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]

5 New Ways to Keep Your Social Strategy Fresh

  It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]

Local SEO is about more than just your website (Part I)

Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]

Webinar: Facebook Advertising for Small Business

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape […]

Is your marketing stuck in a rut?

Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]

Is your business stuck in 2012?

Think back… What do you remember about 2012? Who won the Super Bowl or the World Series? What long-time institution took its final bow and which modern day institution hit a huge milestone? Watch this quick video for a fast look back. Things have changed so much… or have they? Have they changed enough? As we […]

Infographic: The Changing Face of Facebook Advertising

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

Hibu Named Best Overall Facebook Ad Agency for Small Businesses

We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]

A 4-Step Guide to Analyzing Your Competition on Facebook

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

5 terms you should know about SEO

Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]

Sweat the small stuff this summer (get your hours correct online)

Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]

4 ways to find your business online

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]

It’s Cinco de Mayo – Spice up your Social Media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday! So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

What Hibu’s partnership with Facebook means for your small business

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016. See everything Facebook has to say about partnering with Hibu to work with local businesses as part of the Facebook’s Small Business Solutions program. [Video Transcript] […]

Spring Cleaning Your Online Business Information

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, Spring Cleaning. Today let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Google, over 50% of all mobile searchers are looking for your address or directions […]

Can your small business survive and thrive online? [Free Guide]

So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]

Four Ways to Adapt to the New Customer Journey

  Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

Digital Marketing Madness: Site vs Social

It’s March! In like a lion, out like a lay-up. It’s time for that great Spring sporting spectacular, when basketball brackets take over our nation’s psyche.. and cost businesses across the country hours of work as employees focus on their picks (instead of their productivity). In an effort to turn the Final Four into a fiscal […]

What Facebook’s newest change means for your business

You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]

Joe’s Story: Today’s Local Business Online Marketing Journey

A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]

Erica’s Story: Today’s Local Customer Journey

Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]

The power of crossposting on social media

Save time, save effort and get more social by sharing posts across multiple platforms For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, […]

Show your digital marketing some love

Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]

Errors in online business listings

The last message you want from a local customer…

Don’t let the wrong online info leave your customers with a bad taste As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls…to billing issues…to unexpected interruptions in your service (like winter weather or power outages)…there are all kinds of calls and emails […]

Think fast: mobile website speed still matters

Think fast: mobile website speed still matters

When it comes to mobile speed, time is money Everyone who uses a phone to browse online knows how frustrating it can be to wait for a site to load…or rather, to leave a site when it doesn’t load quickly. “Going mobile” is a subject we can’t get enough of — we’ve talked about 6 tips to […]

The offline marketing you need to succeed online

Word of mouth can be just as important as www We’ve talked about the top ways to promote your business online and offline before, but let’s focus on the simplest things you can do offline to promote your business today. Get involved in local events From 10k runs to sponsorships to giving back to your local […]

3 rules for small business social success

Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]

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