One of the not-so-secret secrets to the effectiveness of online display advertising is “retargeting.” If you’re advertising online (and, obviously, you should be advertising online) you’ve probably heard the term… but you might not know what it means. Wikipedia defines Retargeting as: Retargeting (also known as behavioral retargeting) is a form of online targeted advertising […]
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Target your customers where they are… right now! One of the fastest growing forms of digital advertising today is mobile Location-Based Advertising (LBA), advertising where the ad is targeted to reach a hyper-local audience based on real-time user location — often with location-specific creative-content. eMarketer, an independent market research company, projects that LBA will increase […]
