Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online. A potential customer can find your business listed in dozens of places online, including: Search engines like Google and Bing Local services like Yelp and Apple Maps […]
Here’s how you can relax this summer knowing your online business listings are up to date Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “summer hours.” Of course, if you don’t […]
Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, spring cleaning. Today, let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Bright Local, 64% of people use Google My Business to find out the […]
Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]
As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls… to billing issues… to unexpected interruptions in your service (like winter weather or power outages)… there are all kinds of calls and emails you’d like to avoid, even when the “bad […]
Running a small business is a 24/7 job. You always take your work home with you, and even if you’re not “on the clock,” you’re probably thinking about what you’ll need to do tomorrow. As more businesses move their marketing online, a big part of “what you’ll need to do tomorrow” is becoming “responding to […]
Make it easy for your customers to call and come on by this holiday season For most businesses, there’s no busier time than the holidays. That usually means extended hours through the end of the year (and if you’re lucky, some much-needed shortened hours too). Give the gift of convenience to your customers this season […]
Your business info could be wrong on sites, directories and apps… Here’s something most local businesses don’t think about: even if your business name, address and phone number is correct online today…it might not be tomorrow. Or next week. At least not everywhere your customers are looking for you online. Watch this short video to find […]
Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]
