Mobile

What a modern website needs

You need a search-optimized, mobile-friendly business tool — not just an “online ad” It’s the start of a new year, and that’s the perfect time to look at your business website and ask “What’s next?” The digital world is a fast-moving target, and your site needs to keep up with it. Every time you and your […]

May-the-Fourth-mobile-phone-lightsabers

“May the Fourth” be with your digital marketing

In honor of May the Fourth (as in “be with you,” the unofficial Star Wars Day), here’s a quick reminder of four important ways to put added force in your website and your online marketing. Make your website mobile friendly – or you risk losing more than half your audience. With more than 50% of […]

5 seconds to check your mobile website design

5 seconds to check your mobile website design

See if your site is “mobile friendly” at a glance Mobile friendly. Mobile ready. Mobile optimized. By now, you know how important it is for your business website to look and work well on mobile devices. Your potential customers expect it. Your return customers expect it. Even Google now gives slight preferential treatment to sites that […]

Google Update: “Mobile May” website ranking change

On April 21, 2015, Google began automatically testing websites to see if they were truly “mobile friendly.” This “Mobilegeddon” update led to some significant changes to the way Google ranks mobile search results. In fact, if your site wasn’t “mobile friendly” last year, you’ve probably already seen your ranking drop in the mobile search results — and […]

Game of Phones Part 2: Four Simple Keys to Effective Mobile Web Design

  Today a website that’s not mobile-friendly will almost certainly end up draggin’ you lower in search results – and just as important, you’ll lose customers who simply don’t want to do battle with a site that’s hard to use. Mobile optimization may sound hard, but there are some things that are pretty much basic […]

Game of Phones Part 1: Mobile Web Design Starts at Home

A lot of people think a “mobile-friendly website” is one that “looks nice” on a small screen. There’s actually a lot more to it than that. In fact, if you’re only focusing on how your mobile web design LOOKS on a phone or tablet, you may be losing the battle to get ahead of  your competition when […]

5 Foolish Digital Marketing Myths

5 Foolish Digital Marketing Myths

In honor of April Fool Day, let’s take a look at Foolish Myth #1: My site looks great… and that’s all it needs to work Your site has 3 seconds to sell your business – make sure your site looks great AND tells your customers what they need to know: who you are, what you do, […]

Is your website mobile?

If your site doesn’t look great on a phone… your customers could be calling your competition. In fact, with over 50% of all searches now being done on a phone or tablet, having and prospects. Did you realize… 90% of Americans now have cell phone – 68% have smartphones 94% have searched for LOCAL businesses […]

Google: “Winning the Shift to Mobile”

Your Guide to Winning the Shift to Mobile. Over the past few months, our partners at Google have been reporting on what they call “Micro-Moments” – as Google describes them, these are  “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands.” More than anything else, the growth of […]

Are you mobile ready?

Are you mobile-ready? Your customers are!

  Our friends at LSA shared a recent study showing just how mobile small business has become. Entitled “Mobile: Ready or Not?” the study gives great insight into why local businesses absolutely must adapt now to the current mobile-first consumer marketplace. It’s easy to think that as long as your website looks good on a […]

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