Think fast: mobile website speed still matters

Think fast: mobile website speed still matters

When it comes to mobile speed, time is money Everyone who uses a phone to browse online knows how frustrating it can be to wait for a site to load…or rather, to leave a site when it doesn’t load quickly. “Going mobile” is a subject we can’t get enough of — we’ve talked about 6 tips to […]

The offline marketing you need to succeed online

Word of mouth can be just as important as www We’ve talked about the top ways to promote your business online and offline before, but let’s focus on the simplest things you can do offline to promote your business today. Get involved in local events From 10k runs to sponsorships to giving back to your local […]

3 rules for small business social success

Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]

Keep your customers by keeping up with emails and more

How to be more responsive (even when you’re off the clock) Running a small business is a 24/7 job. You always take your work home with you, and even if you’re not “on the clock,” you’re probably thinking about what you’ll need to do tomorrow. As more businesses move their marketing online, a big part […]

Hibu's Small Business Marketing Checklist on a laptop sitting on a desk

Small Business Marketing Checklist [Free Guide]

A simple “to-do” list to get more customers without spending more time As a small business owner, you know that sustaining and growing your business is a must…but finding the time to focus on marketing can be a real challenge. Like any big project, it helps to break your marketing efforts into smaller steps. You […]

Update your holiday hours on all your online business listings

Make it easy for your customers to call and come on by this holiday season For most businesses, there’s no busier time than the holidays. That usually means extended hours through the end of the year (and if you’re lucky, some much-needed shortened hours too). Give the gift of convenience to your customers this season […]

20 Ways to Prepare for Small Business Saturday

We’re down to just under 20 days until #SmallBusinessSaturday 2017, we’d like to share 20 quick tips and tricks you can do to help your small business get the most out of the day. On Small Business Saturday 2016, 112 million shoppers showed their love for their favorite spots, and spent a reported $15.4 billion […]

5 Scary Good Small Business Digital Marketing Tips

The Internet can be a scary place and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online.   #1: Transform your social media into social marketing Congrats on getting your business set up […]

The Best Ways to Promote Your Business Event Online

Pack the house for your next business event Whether you’re planning an in-store demo, an on-site workshop or organizing or sponsoring a community or charitable event, our friends at Yell gathered some great (and mostly FREE!) ways to make sure your event is seen online. Make a Facebook event page Facebook has a great events […]

4 Reasons to Share “Curated Content” on Social

Small businesses can save big on time and effort with ready-made content Facebook and other social networks are great for sharing news and pictures, posting your thoughts and more. In fact, for most people and businesses, social media is all about YOU: YOUR profile or Page YOUR posts and updates Connecting with YOUR customers So […]

See how your online business listings change over time

Your business info could be wrong on sites, directories and apps… Here’s something most local businesses don’t think about: even if your business name, address and phone number is correct online today…it might not be tomorrow. Or next week. At least not everywhere your customers are looking for you online. Watch this short video to find out […]

3 ways to engage more of your Facebook fans

Simple ways to add interest and drive interaction with your Facebook Page As most local businesses know, there’s a world of difference between “I have a Facebook Page” and “I use my Facebook Page to connect with my customers and grow my business.” Using both Facebook ads and posts is important. So is understanding the […]

The 4 motivating factors that turn your site visitors into customers

Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there – FAST.” “I am a fantastic […]

How a blog can benefit your business

Think like a publisher to drive traffic, grow your footprint and showcase who you are In our experience, every local business wants a blog on their website…but very few take the time to publish blog posts on a regular basis. We get it: it’s not easy to decide WHAT to post…and even harder to find […]

Think your business isn't online? Think again...

Think your small business isn’t online? Think again…

Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]

6 tips for your small business to succeed on mobile

Small businesses can win big with mobile marketing You’ve already seen how you can “mobile”-ize your business for big results. If you’re still not sure about whether your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing […]

“Mobile-ize” your small business for big results

Mobile marketing can be a big win for any small business It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile […]

5 steps to a synchronized social media strategy

Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]

Hibu LSA Facebook Marketing for Small Businesses

Marketing Your Small Business on Facebook [FREE GUIDE]

Summer’s already here, and there’s never been a better time to beat the heat (and your competition!) by staying in and learning how to reach your local customers on Facebook. We’re proud to share our latest “how to” guide about social marketing for small businesses. Developed with MarketingBitz, this FREE guide can be your light […]

Getting Started with Snapchat for Small Business

Snapchat 101 for your small business While managing yet another social media platform (with Facebook, Twitter, LinkedIn, Google+ and/or Pinterest already in the mix) may seem daunting, Snapchat can be a valuable tool for small businesses – especially if you’re targeting a younger demographic. Snapchat is an app that allows users to send and receive […]

Hibu-LSA Free Facebook Marketing Guide Feature Image

FREE Small Business Guide to Facebook Marketing

Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]

5 things your small business can post on Instagram

With 1 billion monthly active users, Instagram is one of the most popular social media apps today — and posting on Instagram has become a powerful tool for many small businesses to reach a big audience instantly (especially a younger audience, with 71% of users are under the age of 35). But with so many […]

FREE Guide: Small Business Facebook Marketing

As part of our commitment to help small business owners keep up with changing marketing trends, we’re pleased to offer you this Free Guide to Facebook Marketing. Developed with our friends at MarketingBitz, this guide provides a roadmap to help businesses execute an effective Facebook marketing campaign. Your Free Guide includes all this and more… […]

5 Common Website UX Mistakes, Pt II

Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]

Facebook Ads vs Boosted Posts

Everyone is used to seeing different types of content on Facebook — posts in the News Feed, and ads in the News Feed and sidebar. And if you’ve spent a little bit of time on your business’ Facebook Page, you’ve probably seen the option to “boost” one of your posts. But how is this any […]

5 Common Website UX Mistakes, Pt I

Poor design that delivers poor results You’ve probably read plenty of lists detailing the painful (and sometimes painfully obvious) mistakes on small business websites. But it’s the obvious mistakes that bear repeating, because they’re the ones that are going to make for a poor user experience. User experience (or “UX”) focuses on how easily people interact with […]

Facebook Ads + Posts: Two ways to reach your customers

Getting Savvy with Social, part 1 You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity […]

Our version of the March challenge – SEO vs PPC

Sure, who wins the basketball tournament is vital to the American way of life, but even more important, when it comes to getting your business found online, is which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM). Take a look at the infographic below to see who comes […]

Why Facebook?

If your business isn’t leveraging the power of social media, then we hate to break it to you, but you’re falling behind. As a small business owner, you can’t afford to ignore social media any longer.  When it comes to social media platforms that help small businesses, Facebook is the undisputed king. Creating a Facebook […]

Your Social Media Marketing Checklists

Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]

Take Two Minutes to Get Social… Hibu Social!

Introducing Hibu Social — helping small businesses turn social media into social marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen […]

The Smart Business Owner’s Guide to Social Media

We’ve all heard it said, “Social media is essential to marketing your small business.” However, knowing its importance and being able to actually integrate social media into your marketing plan are two very different things. There’s no way around the fact that diving into social media marketing without a sense for what you should be […]

How to “sleigh” your Social Media Marketing

The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]

Are You Haunted by an Empty Social Page?

Halloween’s over, but lots of small businesses are still haunted by a social media page gone horribly wrong. That Facebook page you set up… and then never posted a single post. That Twitter account that doesn’t have a single tweet. These can be very scary indeed. We get it. If you’re like many, you feel […]

The 3 R’s of Online Success for SMBs

“Back to school” basics for marketing your business online For as long as most of us can remember, “Back to School season” has been a time to start thinking about the “3 R’s”: reading, writing and arithmetic. But if you’re a local business looking to boost your online visibility, there’s a different set of R’s you should be focused on. […]

Social media terms you should know

Saying the right thing: social graces for social media We’ve all heard them, and most of us have even used them — but how many of us are confident about exactly what some common social media terms really mean? Here are some quick definitions to help you avoid a Social faux pas. Profile vs. Page Facebook […]

Is your business social enough?

“Are you using social media?” I recently asked a friend and client. “You mean like the Facebook? My kids are on there all the time,” was the response I got back. Hopefully you’re a little more social savvy than my friend. I hope you’re already using social media to grow your business… but I’ll bet […]

5 Things You Need To Know About… Launching A Business Online

It used to be that if you were launching and marketing a business, all you had to do was get an office, print some business cards and maybe take out an ad or two to spread the word. Today, the most important thing is to effectively launch your business ONLINE. That’s where people will be […]

5 Things You Need To Know About… SEO

Search Engine Optimization (SEO) is the keystone to marketing a business online, because SEO is what gets you seen. Without effective SEO, you’re pretty much just talking to yourself. Here are 5 key facts about SEO… The goal of SEO is to get the attention of the search engines – You want the search engines […]

How customers "shop around" online today - hibu Blog

How your customers “shop around” today

Winning customers for your small business used to be an easier proposition. You’d advertise in the phone book, do a good job for your customers and win their word-of-mouth referrals, and maybe sponsor the local little league team. Today, it’s a very different environment… and you need to do more marketing in more places to get seen […]

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