Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]
In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]
Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]
For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]
As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even stand for)? That can be an even greater […]
Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]
Which school wins the annual basketball tournament has become a incredibly important to sports fans across the country — but even more important, if you own a small business, is how you win when it comes to getting your business found online. For example, in a head-to-head competition, which is better… SEO (Search Engine Optimization) […]
Search Engine Optimization (SEO) is the keystone to marketing a business online, because SEO is what gets you seen. SEO is the process of gaining traffic to your website through organic search engine results. Good SEO will not only get you seen by a lot more online visitors (who will hopefully turn into customers!), but […]
Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the web to find businesses in their local area,1 it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting SEO […]
You can’t talk about marketing your business online today without hearing the word “optimized” — specifically Search Engine Optimization (or SEO). But SEO is a broad term that covers some very specific — and very different — online practices. On-Page SEO On-Page SEO is everything that’s built into your actual website: your site content, metadata and code quality. On-Page SEO […]
