For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]
Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]
Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site online […]
Sure, who wins the basketball tournament is vital to the American way of life, but even more important, when it comes to getting your business found online, is which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM). Take a look at the infographic below to see who comes […]
Not to rain on your summer, but it turns out that a vast majority of businesses have incorrect information online – 85%!** So… I’m sorry to say that there’s a very good chance that your business information is wrong – the wrong company name, the wrong address, or the wrong phone number. It’s not hard […]
Search Engine Optimization (SEO) is the keystone to marketing a business online, because SEO is what gets you seen. Without effective SEO, you’re pretty much just talking to yourself. Here are 5 key facts about SEO… The goal of SEO is to get the attention of the search engines – You want the search engines […]
Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the Web to find businesses in their local area1, it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting […]
You can’t talk about marketing your business online today without hearing the word “optimized” — specifically Search Engine Optimization (or SEO). But SEO is a broad term that covers some very specific — and very different — online practices. On-Page SEO On-Page SEO is everything that’s built into your actual website: your site content, metadata and code quality. On-Page SEO […]
Twitter turns 10 today, and if you’re not already using this powerhouse social media to help grow your business online, here are 10 important Twitter facts you should consider… 5 big stats about Twitter and small business: 70% of small businesses are on Twitter 85% of followers feel more connected with a small business after […]
In honor of Leap Year, here are five things you can do to help you leap ahead of your competition in the search rankings… Claim your Google+ page – This might be the most important thing you can do to establish your business on Google. If you don’t have a Google+ listing, you can create […]
