It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]
Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape […]
Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]
We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]
Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]
We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday! So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks […]
Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016. See everything Facebook has to say about partnering with Hibu to work with local businesses as part of the Facebook’s Small Business Solutions program. [Video Transcript] […]
It’s March! In like a lion, out like a lay-up. It’s time for that great Spring sporting spectacular, when basketball brackets take over our nation’s psyche.. and cost businesses across the country hours of work as employees focus on their picks (instead of their productivity). In an effort to turn the Final Four into a fiscal […]
You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]
Save time, save effort and get more social by sharing posts across multiple platforms For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, […]
Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]
Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]
How to be more responsive (even when you’re off the clock) Running a small business is a 24/7 job. You always take your work home with you, and even if you’re not “on the clock,” you’re probably thinking about what you’ll need to do tomorrow. As more businesses move their marketing online, a big part […]
The Internet can be a scary place and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online. #1: Transform your social media into social marketing Congrats on getting your business set up […]
Pack the house for your next business event Whether you’re planning an in-store demo, an on-site workshop or organizing or sponsoring a community or charitable event, our friends at Yell gathered some great (and mostly FREE!) ways to make sure your event is seen online. Make a Facebook event page Facebook has a great events […]
Small businesses can save big on time and effort with ready-made content Facebook and other social networks are great for sharing news and pictures, posting your thoughts and more. In fact, for most people and businesses, social media is all about YOU: YOUR profile or Page YOUR posts and updates Connecting with YOUR customers So […]
Simple ways to add interest and drive interaction with your Facebook Page As most local businesses know, there’s a world of difference between “I have a Facebook Page” and “I use my Facebook Page to connect with my customers and grow my business.” Using both Facebook ads and posts is important. So is understanding the […]
Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]
Summer’s already here, and there’s never been a better time to beat the heat (and your competition!) by staying in and learning how to reach your local customers on Facebook. We’re proud to share our latest “how to” guide about social marketing for small businesses. Developed with MarketingBitz, this FREE guide can be your light […]
Snapchat 101 for your small business While managing yet another social media platform (with Facebook, Twitter, LinkedIn, Google+ and/or Pinterest already in the mix) may seem daunting, Snapchat can be a valuable tool for small businesses – especially if you’re targeting a younger demographic. Snapchat is an app that allows users to send and receive […]
Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]
With over 500 million users, there’s no question that Instagram has become a powerful way for you to reach a big audience. But with so many popular accounts centered around fashion, celebrities and other “visual” things…it can be hard to figure out what your small businesses should post. The good news is that Instagram rewards […]
As part of our commitment to help small business owners keep up with changing marketing trends, we’re pleased to offer you this Free Guide to Facebook Marketing. Developed with our friends at MarketingBitz, this guide provides a roadmap to help businesses execute an effective Facebook marketing campaign. Your Free Guide includes all this and more… […]
Getting Savvy with Social, Part II Everyone is used to seeing different types of content on Facebook: posts in the News Feed, and ads in the News Feed and sidebar. And if you’ve spent a little bit of time on your business’ Facebook Page, you’ve probably seen the option to “boost” one of your posts: But don’t […]
Poor design that delivers poor results You’ve probably read plenty of lists detailing the painful (and sometimes painfully obvious) mistakes on small business websites. But it’s the obvious mistakes that bear repeating, because they’re the ones that are going to make for a poor user experience. User experience (or “UX”) focuses on how easily people interact with […]
Getting Savvy with Social, part 1 You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity […]
It’s 2017. If your business isn’t leveraging the power of social media, then I hate to break it you, but you’re falling behind. As a small business owner, you can’t afford to ignore social any longer — and when it comes to social media platforms that help small businesses, Facebook is still the undisputed king. […]
You say you want a revolution… Ok, so the Beatles weren’t talking about social media, but they could have been. The number of people on Facebook alone is revolutionary – and, no, it’s not just Millennials. Social media has completely changed the way businesses advertise online. Take 90 seconds and watch the quick video above – […]
Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]
See why you need to turn social media into Social Marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen by your Followers […]
We’ve all heard it said, “Social media is essential to marketing your small business.” However, knowing its importance and being able to actually integrate social media into your marketing plan are two very different things. There’s no way around the fact that diving into social media marketing without a sense for what you should be […]
The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]
Halloween’s over, but lots of small businesses are still haunted by a social media page gone horribly wrong. That Facebook page you set up… and then never posted a single post. That Twitter account that doesn’t have a single tweet. These can be very scary indeed. We get it. If you’re like many, you feel […]
Saying the right thing: social graces for social media We’ve all heard them, and most of us have even used them — but how many of us are confident about exactly what some common social media terms really mean? Here are some quick definitions to help you avoid a Social faux pas. Profile vs. Page Facebook […]
“Are you using social media?” I recently asked a friend and client. “You mean like the Facebook? My kids are on there all the time,” was the response I got back. Hopefully you’re a little more social savvy than my friend. I hope you’re already using social media to grow your business… but I’ll bet […]
In honor of April Fool Day, let’s take a look at Foolish Myth #1: My site looks great… and that’s all it needs to work Your site has 3 seconds to sell your business – make sure your site looks great AND tells your customers what they need to know: who you are, what you do, […]
Celebrating International Women’s Day and Women’s History Month. March 2016 marks the 29th year of Women’s History Month being designated as a national observance – recognizing and honoring the accomplishments of women. And while the definition of womanhood in America has changed over time, the efforts and initiatives taken by women to improve their lives […]
Online marketing means more ways to promote your business than ever before. From websites to social media to email marketing to online videos, it’s hard to know what will work for you, and what works best together. Is a website enough by itself? Should you spend all your time on connecting with customers on Facebook? You […]
