One marketing strategy that is guaranteed to get you some engagement is a contest run through your business’s Facebook Page. We all know how important social media is for your small business, and with 1.79 billion daily active users, Facebook provides a huge opportunity. Facebook contests are a great way to interact with your customers, […]
We all know that being active on Facebook is a crucial aspect of your small business’s digital marketing plan — but what about Instagram? At first glance, gaining customers and growing your business using the popular photo sharing platform may seem a little tricky, but don’t give up. From showing off user-generated photos to highlighting […]
When it comes to advertising online, where will your small business get the best results / the best ROI / the best bang for your buck? Start by asking yourself these simple questions: Are your customers looking at ads… On search engines like Google, Bing and Yahoo? On the websites they visit every day? On […]
Social media isn’t just part of your personal life today — it’s an important part of your marketing plan, and a great way to broadcast your message to your customers online. But with all the things you can do on your Facebook Page, what are the go-to tactics that you should use all the time? […]
Like many of you, we’re working remotely. And, just like you, we’re working hard to do everything we need to do for our clients during these challenging times. One of the most challenging things people seem to be running into is simply staying in touch — whether it’s with friends or family, business partners or […]
It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]
Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this Facebook webinar presented by Hibu and Localogy’s MarketingBitz, we’ll examine the changing […]
Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]
We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]
Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]
We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America — where we like any reason to celebrate — it is a holiday! So, to celebrate the American version of Cinco de Mayo, with its icy-cool drinks and […]
Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016. See everything Facebook has to say about partnering with Hibu to work with local businesses as part of the Facebook’s Small Business Solutions program. [Video Transcript] […]
You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]
This post was originally published on Localogy’s Marketing Bitz blog as “The Power of Crossposting on Social Media.” Save time, save effort and get more social by sharing posts across multiple platforms Having an active presence on social media is important for small businesses who want to grow their brand and gain new customers. With […]
Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]
Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]
Running a small business is a 24/7 job. You always take your work home with you, and even if you’re not “on the clock,” you’re probably thinking about what you’ll need to do tomorrow. As more businesses move their marketing online, a big part of “what you’ll need to do tomorrow” is becoming “responding to […]
The Internet can be a scary place and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online. #1: Transform your social media into social marketing Congrats on getting your business set up […]
Small businesses can save big on time and effort with ready-made content Facebook and other social networks are great for sharing news and pictures, posting your thoughts and more. In fact, for most people and businesses, social media is all about YOU: YOUR profile or Page YOUR posts and updates Connecting with YOUR customers So […]
Simple ways to add interest and drive interaction with your Facebook Page As most local businesses know, there’s a world of difference between “I have a Facebook Page” and “I use my Facebook Page to connect with my customers and grow my business.” Using both Facebook ads and posts is important. So is understanding the […]
Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]
Snapchat 101 for your small business While managing yet another social media platform (with Facebook, Twitter, LinkedIn, Google+ and/or Pinterest already in the mix) may seem daunting, Snapchat can be a valuable tool for small businesses – especially if you’re targeting a younger demographic. Snapchat is an app that allows users to send and receive […]
Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]
With 1 billion monthly active users, Instagram is one of the most popular social media apps today — and posting on Instagram has become a powerful tool for many small businesses to reach a big audience instantly (especially a younger audience, with 71% of users are under the age of 35). But with so many […]
Everyone is used to seeing different types of content on Facebook — posts in the News Feed, and ads in the News Feed and sidebar. And if you’ve spent a little bit of time on your business’ Facebook Page, you’ve probably seen the option to “boost” one of your posts. But how is this any […]
Getting Savvy with Social, part 1 You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity […]
If your business isn’t leveraging the power of social media, then we hate to break it to you, but you’re falling behind. As a small business owner, you can’t afford to ignore social media any longer. When it comes to social media platforms that help small businesses, Facebook is the undisputed king. Creating a Facebook […]
Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]
Introducing Hibu Social — helping small businesses turn social media into social marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen […]
There’s no way around the fact that diving into social media marketing without a sense for what you should be doing can be overwhelming — but it’s also an essential part of a modern digital marketing strategy. Our free guide, The Smart Business Owner’s Guide to Social Media, gives you the information and understanding you’ll […]
The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]
We’ve all heard them, and most of us have even used them — but how many of us are confident about exactly what some common social media terms really mean? Here are some quick definitions to help you avoid a social faux pas. Profile vs. Page Facebook explains the difference as: Personal profiles are for […]
“Are you using social media?” I recently asked a friend and client. “You mean like the Facebook? My kids are on there all the time,” was the response I got back. Hopefully you’re a little more social savvy than my friend. I hope you’re already using social media to grow your business… but I’ll bet […]
In honor of April Fool Day, let’s take a look at Foolish Myth #1: My site looks great… and that’s all it needs to work Your site has 3 seconds to sell your business – make sure your site looks great AND tells your customers what they need to know: who you are, what you do, […]
Online marketing means more ways to promote your business than ever before. From websites to social media to email marketing to online videos, it’s hard to know what will work for you, and what works best together. Is a website enough by itself? Should you spend all your time on connecting with customers on Facebook? You […]
