Celebrating Black History Month 2020

African-Americans have played a profound role in shaping our country. Innovations like automatic elevator doors, the traffic light, and even caller ID all sprung from the creative minds of black luminaries. Join us this Black History Month as we recognize some of their achievements in business. Khalia Braswell Not only a user-experience engineer at Apple, […]

Small Business Saturday reminders

Even if you haven’t done much to prep for Small Business Saturday 2019, here are some simple things your local business can do right now to get ready for one of the busiest weekends of the year. Make sure any extended or shorter hours are listed online Opening early? Closing late? If your hours are […]

6 Things You Need to Do to Make the Most of Small Business Saturday

It’s time to get ready for Small Business Saturday® As a company that serves local business owners across the country, Hibu is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30th. From corner stores to food trucks to online boutiques, each year on the Saturday after Thanksgiving, […]

Celebrating Black History Month 2019

Join us in celebrating Black History Month by recognizing the amazing achievements of some African-Americans who have made significant contributions to the science and technology that impacts our lives every day. Marie Van Brittan Brown While home security systems today are more advanced than ever, back in 1966 the idea for a home surveillance device […]

13 Business Superstitions

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

Women’s History Month Spotlight: Laura Dement

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Laura Dement, our Vice […]

Celebrating Black History

African-American culture and the accomplishments of African-Americans have played a significant role in shaping the fabric of some quintessentially American ideals. Read on for a look at some of the pioneers who inspire us: Dr. Charles Richard Drew Ingenuity can save lives! In the late 1930s, Drew invented a way to process and preserve blood […]

Avoiding the 7 Steps to Stagnation

30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]

Are You Haunted by an Empty Social Page?

Halloween’s over, but lots of small businesses are still haunted by a social media page gone horribly wrong. That Facebook page you set up… and then never posted a single post. That Twitter account that doesn’t have a single tweet. These can be very scary indeed. We get it. If you’re like many, you feel […]

Halloween costumes by Google

Want to scare up some business this Halloween? Try Google Frightgeist Google is more than just a search engine — it also does some fun experiments with visualizing data and user behavior. If your kids (or you!) are still trying to decide what to be this year, Frightgeist (a Google Trends experiment) will show you what […]

The Power of Color – Red, Orange and Yellow (Pt II)

How you feel about what you’re looking at The colors we see from the brands and businesses around us give us clues about what we can expect from them. You’ve already seen what blue, green and black tell us — now take a look at what the warmer side of the color wheel has to say. […]

3 ways to help your favorite local businesses

3 ways to help your favorite local businesses

Chances are, you interact with a small business almost every day. From your hair stylist to your family doctor to everyone’s favorite — the local pizza shop! — your local businesses really are your neighbors. Here are three easy, fast and free ways to help spread the word about your favorites. 1. Connect with them on […]

Celebrating Black History Month

At hibu, we’re celebrating Black History Month by recognizing the achievements of African-Americans who have made a significant contribution to science or technology that directly impacts what we do for our clients. For example… Mark Dean – What would we do without our computers, phones, and tablets? We owe a big thanks to computer scientist and engineer […]

Small Business Saturday – Make It Your Day!

  Last year, over 88 Million people came out to shop small on Small Business Saturday®, and this year could be even bigger – it could definitely be a big day for you… if you start planning now. In the weeks and days leading up to November 28, there are lots of things you can […]