Why Facebook?

If your business isn’t leveraging the power of social media, then we hate to break it to you, but you’re falling behind. As a small business owner, you can’t afford to ignore social media any longer.  When it comes to social media platforms that help small businesses, Facebook is the undisputed king. Creating a Facebook […]

Avoiding the 7 Steps to Stagnation

30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]

Your Social Media Marketing Checklists

Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]

2017 Digital Marketing New Year’s Resolutions

Yes, you’re going to be inundated with New Year’s resolution articles this time of year… everything from how to lose weight to how to straighten up your garage. Well, we’ve got five quick resolutions that can help you increase your digital marketing ROI. Face it, you’re probably spending the money marketing your business anyway. Take […]

The Smart Business Owner’s Guide to Social Media

We’ve all heard it said, “Social media is essential to marketing your small business.” However, knowing its importance and being able to actually integrate social media into your marketing plan are two very different things. There’s no way around the fact that diving into social media marketing without a sense for what you should be […]

How to “sleigh” your Social Media Marketing

The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]

The Small Business Toolbox: 6 Free Online Tools

Small business owners love to save time and money. That’s why it pays to have tools that not only work for you, but don’t break the bank to do it. Check out these valuable online tools that don’t cost a thing. Evernote Running a business means having tons of things to do and never enough […]

The 3 R’s of Online Success for SMBs

“Back to school” basics for marketing your business online For as long as most of us can remember, “Back to School season” has been a time to start thinking about the “3 R’s”: reading, writing and arithmetic. But if you’re a local business looking to boost your online visibility, there’s a different set of R’s you should be focused on. […]

The Power of Color – Red, Orange and Yellow (Pt II)

How you feel about what you’re looking at The colors we see from the brands and businesses around us give us clues about what we can expect from them. You’ve already seen what blue, green and black tell us — now take a look at what the warmer side of the color wheel has to say. […]

Is your business social enough?

“Are you using social media?” I recently asked a friend and client. “You mean like the Facebook? My kids are on there all the time,” was the response I got back. Hopefully you’re a little more social savvy than my friend. I hope you’re already using social media to grow your business… but I’ll bet […]

The Power of Color in Your Marketing

What you see says a lot When it comes to your marketing and branding, the colors you choose to use need to be more than just an arbitrary choice. Color is powerful, and when combined with your brand it serves as an emotional cue. With proper use, colors can encourage your audience to feel what […]

3 ways to help your favorite local businesses

3 ways to help your favorite local businesses

Chances are, you interact with a small business almost every day. From your hair stylist to your family doctor to everyone’s favorite — the local pizza shop! — your local businesses really are your neighbors. Here are three easy, fast and free ways to help spread the word about your favorites. 1. Connect with them on […]

5 Things You Need To Know About… Launching A Business Online

It used to be that if you were launching and marketing a business, all you had to do was get an office, print some business cards and maybe take out an ad or two to spread the word. Today, the most important thing is to effectively launch your business ONLINE. That’s where people will be […]

Why Every Small Business Needs a Website

Starting a small business is a big task — and so is taking your business into the digital age. One of the fastest ways to get your name out there and online? Having a website. Small business websites are great for showing your potential customers who you are… what you do… and how you do […]

How to Market Your New Business - hibu Blog

How to Market a New Business Online

Did you just start a new local business? Congrats! You’ve made the first step toward becoming a successful small business owner. But the next step can be the hardest: how are you going to market your new business so people know you’re out there? Here are some simple suggestions about how to show your local customers that you’re “Open for […]

8 Ways to Deal with Negative Business Reviews

8 Ways to Deal with Negative Business Reviews

How important are online reviews for your small business? Very. In fact, 84% of consumers trust online reviews as much as personal recommendations1. You might be hesitant about letting your customers leave reviews on your site (after all, who wants to create a space for negative feedback?) but not allowing any reviews at all can make […]

Why Professional Designers are Better than DIY Tools

Why professional Web Designers are better than DIY tools

Creating a website for your business is the best way to market to as many people as possible – which will ultimately increase your brand recognition and sales. The challenge? Making a GOOD website is difficult, and to build a successful one, you need all the right skills working together in just the right way: […]

How customers "shop around" online today - hibu Blog

How your customers “shop around” today

Winning customers for your small business used to be an easier proposition. You’d advertise in the phone book, do a good job for your customers and win their word-of-mouth referrals, and maybe sponsor the local little league team. Today, it’s a very different environment… and you need to do more marketing in more places to get seen […]

Bad SEOmens for Small Business Websites - hibu Blog

6 SEOmens that are bad news for your small business website

Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the Web to find businesses in their local area1, it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting […]

hibu-Cinco-de-Mayo-post

Es Cinco de Mayo! ¿Debería el sitio web de su negocio estar en Español?

It’s Cinco de Mayo! Should your business website speak Spanish? [scroll down for the English] Muchas personas creen que el Cinco de Mayo celebra la revolución Mexicana, pero eso no es verdad (en realidad reconoce el ejército Mexicano en la batalla de Puebla el 5 de mayo, 1862). Sin embargo, hay una revolución en marcha […]

May-the-Fourth-mobile-phone-lightsabers

“May the Fourth” be with your digital marketing

In honor of May the Fourth (as in “be with you,” the unofficial Star Wars Day), here’s a quick reminder of four important ways to put added force in your website and your online marketing. Make your website mobile friendly – or you risk losing more than half your audience. With more than 50% of […]

Four stars showing the importance of hibu reviews

The importance of online reviews… including our Hibu reviews

5 Reasons Why Online Reviews are Important to Your Business and Ours Build Trust and Credibility: a recent study shows that 61% of customers read online reviews before making a purchase decision. As one marketing guru put it, “What others say about you and your product, service, or business is at least 1000% more convincing […]

Tax Day Special: Web Design for Accountants

We understand that if you’re an accountant, you’re probably too busy to read this today (since it’s Tax day) – but once the tax rush is over, here’s a handy overview on what you can do to make sure your site is built to accrue new clients. Here are 10 key factors that can have […]

Three-Stages-Of-SEO

The SEO Solar System: Different Spheres of Influence

You can’t talk about marketing your business online today without hearing the word “optimized” — specifically Search Engine Optimization (or SEO). But SEO is a broad term that covers some very specific — and very different — online practices. On-Page SEO On-Page SEO is everything that’s built into your actual website: your site content, metadata and code quality. On-Page SEO […]

Top ways to promote your business

Top ways to promote your website online and offline

Promoting and marketing your small business online can take many forms. Once you’ve built an effective website, what are the best way to promote it online and offline? Start by thinking about your website as: A virtual extension of your brick-and-mortar shop or office A location that’s “open” 24/7 Your best salesperson The more places you […]

digital marketing resolution for 2016

Digital Marketing Resolutions For Small Businesses

Your 5-step guide to digital marketing success in the New Year You already know that it takes the right mix of digital marketing to promote your business online, but how do you get started? Try adopting our five resolutions below — and remember that every digital journey starts with a single step. 1. “I will […]

3 seconds to make your case

Attorney Websites: 3 Seconds to Make Your Case

92% of online adults now use search engines to find information on the web… And almost 60% of adults use the web to find information on local businesses. It’s probably no surprise to hear that people looking for an attorney today begin their search online. In addition to the statistics above, studies show that 75% […]

your website and your facebook page

Your Website + Your Facebook Page

Online marketing means more ways to promote your business than ever before. From websites to social media to email marketing to online videos, it’s hard to know what will work for you, and what works best together. Is a website enough by itself? Should you spend all your time on connecting with customers on Facebook? You […]

Small Business Saturday – Make It Your Day!

  Last year, over 88 Million people came out to shop small on Small Business Saturday®, and this year could be even bigger – it could definitely be a big day for you… if you start planning now. In the weeks and days leading up to November 28, there are lots of things you can […]

Before You DIY Read This ASAP

Creating a website yourself is easy… creating a website that will actually get found and sell your business is hard. There are so many do-it-yourself website options available today it’s easy to think that you can just log on, snap your fingers – and boom — instant website! The cold hard truth is that 70% […]

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