This post was originally published on Localogy’s MarketingBitz blog There’s so much that goes into a transaction with a customer today. First you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they […]
You may have noticed that we focus a lot of attention on online customer reviews. Why? Because there’s no question that reviews are having bigger impact on consumer buying decisions. Your customers are definitely using reviews to explore all of their options — you and your competitors — before deciding who they’re going to call. […]
How important are online reviews for your small business? Very important. In fact, 84% of consumers trust online reviews as much as personal recommendations, and 93% say that online reviews influence their purchases one way or the other. You might be hesitant about letting your customers leave reviews on your site (after all, who wants […]
5 Reasons Why Online Reviews are Important to Your Business and Ours Build Trust and Credibility: a recent study shows that 61% of customers read online reviews before making a purchase decision. As one marketing guru put it, “What others say about you and your product, service, or business is at least 1000% more convincing […]
