The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos). All in all, you might have to deal with […]
What are you looking for from your digital marketing? You want it to work smart. You want It to be easy. You want it to deliver results. That’s why we’re pleased to announce Hibu’s “Smart + Easy” synchronized, solution-based digital marketing for small to medium-sized local businesses. Our “smart + easy” digital marketing solutions make […]
We’re looking ahead to 2020 (and beyond) with a renewed commitment to delivering smart digital marketing made easy – and that’s a whole lot more than just a catchy slogan. “Smart + Easy” is our promise to our clients – with Hibu, your digital marketing will be smarter, better performing, delivering increased results – […]
Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]
To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. If you’re going to reach your […]
Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]
Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]
A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]
Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]
The Internet can be a scary place to market your business. It’s easy to lose your way among all the websites and web browsers, search engines and social media, display ads and digital listings. Knowing the difference between SEO and SEM could mean the difference between getting a solid ROI or ending up DOA. What […]
