Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]
To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. If you’re going to reach your […]
Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]
Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occassional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing plan to drive the kind of results that would make any business […]
It’s never easy taking over a small business… especially in a crowded industry where you’re smaller than most of your competition… and you’re younger than most (if not all) of your competitors — but that’s exactly what Jason Kaye, owner of Drycrete Waterproofing, did. He’s risen to the top where most people would have ended up dead in the […]
See how Hibu helped drive $1 million in revenue for this local client We don’t mean to brag…but we just can’t keep results like this to ourselves. Find out what worked for Rutzick Law, and start thinking about what synchronized digital marketing can do for your small business too. You can see what Steven Rutzick himself […]
Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]
A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]
Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]
Ask any small business owner to name two things they need more of… more often than not you’ll get the same answer. More leads and more time. With the evolution of digital marketing over the past five years, it’s not unusual that a small business would have one person who built their website, another person […]
