It’s hard enough just getting found online. You fight your way to the top of the search results, you claw your way past your competitors and manage to get a prospect or customer to click the link that takes them to your website… and they take about three seconds, don’t see what they want, and […]
The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search — but Hibu Smart Sites are… and the secret is something called “schema.” Schema is advanced code that helps Hibu Smart Sites give search engines much more information — so they’ll […]
The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search — but Hibu Smart Sites are! Hibu Smart Sites have advanced technology that 80% of websites don’t have, helping Smart Sites perform better than other websites* — simply put, they communicate […]
Cedar Rapids, Iowa – June 6, 2019 – Hibu Inc. is today announcing the introduction of Hibu Smart Sites – their new, upgraded websites for small businesses. Hibu Smart Sites include advanced technology that communicates more information to Google, Bing and Yahoo, improving ranking and visibility in search and in voice search. “Increased visibility in search […]
In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]
Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]
See why East Side Lumber says “Now I know being online with Hibu is the best avenue right now.” Making the jump from traditional advertising like roadside signs to an integrated online digital marketing plan is easier than you think — and so is seeing the difference in results! See more of Hibu’s client success stories […]
Acme Rods, Inc., custom car restoration specialists, was looking for a custom marketing plan that would drive more visitors to their website and generate quality leads for the business. Hibu developed a synchronized digital marketing solution that delivered 12x the website visits they had been getting and generate quality leads for Acme Rods. Take a […]
We’re pleased to announce that Hibu’s clients can now be found with voice search on Amazon Echo devices and Alexa-powered services. This adds to the current voice search visibility that we already provide to Hibu clients on Google Assistant and Apple’s Maps and Siri-enabled services. So if you have a Hibu Website* and Hibu […]
Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]
For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]
You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]
Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]
Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]
It’s March! In like a lion, out like a lay-up. It’s time for that great Spring sporting spectacular, when basketball brackets take over our nation’s psyche.. and cost businesses across the country hours of work as employees focus on their picks (instead of their productivity). In an effort to turn the Final Four into a fiscal […]
Make sure your site is ready for Google’s July 2018 “Speed Update” We’ve talked about mobile site speed before — including what can impact it, the negative impact it has on the overall user experience, and what you can do to improve your mobile site speed. And now, that’s going to matter if you want to get […]
Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]
When it comes to mobile speed, time is money Everyone who uses a phone to browse online knows how frustrating it can be to wait for a site to load…or rather, to leave a site when it doesn’t load quickly. “Going mobile” is a subject we can’t get enough of — we’ve talked about 6 tips to […]
The best of what you (really, truly) missed There’s a lot to see on Hibu’s Blog, Facebook Page, LinkedIn, Instagram and Twitter — not to mention the new Hibu.com — so we can’t blame anyone for missing content every now and then. Check out these “below the radar” posts. There’s a good chance you’ll learn […]
Spoiler alert: Yes, you do! There are two things we firmly believe about digital marketing: You need a synchronized solution that includes MORE than just a business website …but you still need a business website We all spend so much time on Facebook, looking at digital business listings and checking online business reviews and seeing ads on our […]
Puzzled about what your site needs today? Trying to sort through all the advice about what your small business website needs can be frustrating. Our short guide “10 Missing Pieces from Local Business Websites” will show you where to start putting the pieces together to win new business on: Mobile Search engines Social media Directory sites […]
The Internet can be a scary place and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online. #1: Transform your social media into social marketing Congrats on getting your business set up […]
Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there – FAST.” “I am a fantastic […]
Think like a publisher to drive traffic, grow your footprint and showcase who you are In our experience, every local business wants a blog on their website…but very few take the time to publish blog posts on a regular basis. We get it: it’s not easy to decide WHAT to post…and even harder to find […]
We know you have a lot of choices to consider when it comes to your business website. Do you want to build it yourself or have a professional build it for you? How do you make sure your site looks good on mobile? Does your website look like your social media to give you a […]
It takes a village to build a site for your small business If you’ve followed our posts about all the skills a small business needs to build a DIY website, you already know how many different aspects of “web design” you need to understand, master and apply to build a “good” site. At the heart […]
Here are three stats about small business websites that absolutely drive me crazy… In the U.S., more than 90%of adults have mobile devices, and most of the time they are kept within arm’s reach BUT… only 56% of small businesses having a company website AND… only 53% of those with a website have […]
Making Hibu Websites more secure We’re excited to let you know that Hibu Websites1 now include an SSL certificate – giving you a “secure site”! What is SSL / HTTPS? SSL certification can help your site in two ways: 1. Build Your Customers’ Trust The “https” before your domain name instantly tells your site visitors that information they share with […]
Mobile marketing isn’t just for “the big guys” Like all other marketing, mobile marketing is all about being where your customers are. And today, 65% of digital media time is spent on phones and tablets.** The bottom line: your customers are on mobile, and your business needs to be there too — before your customers find […]
Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]
