Digital marketing and online advertising seem like they’re dominated by a few big names (namely, Google and Facebook). But that doesn’t mean your small business can’t make a big splash there with local customers looking for a provider. Get your copy of our free guide “How to Survive as a Small Fish in a Big […]
Whether you call it your marketing budget, marketing spend, or marketing plan…they’re all about the same thing: Making an investment in your small business’s success. Download your free copy of our guide “How To Make The Right Marketing Investments” now. It’s a great way to go back to square one and think about how to […]
Whether you’ve been doing your own digital marketing for years… working with an agency or partner to do it… or if you’re just getting started, it never hurts to have a quick refresher on the basics of marketing your small business online. Our free guide, Small Business Digital Marketing 101, will walk you through everything […]
What’s the first thing you think about when it comes to your business website? It may be the design…or the words…or the functionality you need (like appointment scheduling). It may be something else entirely. But chances are, as a small business owner, you don’t have a lot of time to think about it — or […]
A lot of things are uncertain for small businesses right now, but we know one thing is true — they will get back to business eventually. And when your local business re-opens, there may be a “new normal” to deal with. This is the perfect time to work on your reopening plan and make sure […]
You know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide, “Where You Should Have Ads Online,” comes in! It’s filled to the brim with the critical […]
You already know how important your business’s reputation is, and how to manage it through great service and word-of-mouth recommendations…but what about your business’s reputation online? “All you have in business is your reputation” – Richard Branson Get your free guide to understanding how you can spread the good word about the good work you […]
If you’re like many small business owners, you may be using a website for your business that you created on your own. There are certainly enough DIY site options available. Unfortunately, a majority of DIY sites suffer from a lot of glitches, big and small – built-in issues that could dramatically hurt your business. Check […]
[UPDATED JULY 2020] To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. That’s […]
Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]
[Updated Sept 2020] As a small business owner, you know that sustaining and growing your business is a must…but finding the time to focus on marketing can be a real challenge. Like any big project, it helps to break your marketing efforts into smaller steps. You can use this guide to create an actionable plan […]
Puzzled about what your site needs today? Trying to sort through all the advice about what your small business website needs can be frustrating. Our short guide “10 Missing Pieces from Local Business Websites” will show you where to start putting the pieces together to win new business on: Mobile Search engines Social media Directory sites […]
Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]
There’s no way around the fact that diving into social media marketing without a sense for what you should be doing can be overwhelming — but it’s also an essential part of a modern digital marketing strategy. Our free guide, The Smart Business Owner’s Guide to Social Media, gives you the information and understanding you’ll […]
