Celebrating National Veterans & Military Families Month

Please join us this month in recognizing the outstanding contributions and sacrifices of U.S. veterans and their families from all branches of the military. Take a few minutes to learn some of the veterans working at Hibu and veterans near our King of Prussia, PA and Cedar Rapids, IA offices.

Spotlight on local veterans

Asher Schroeder, World War II Veteran (Iowa)

“On August 24, 1944, [Shroeder] marched into Paris with Allied Forces to assist in the liberation of the French capital.

‘Everybody was in a state of high exuberance. Men, women and children of all ages gathered all seemingly dressed in their best. They had flowers, wine and homemade American flags and French flags. They sang and cheered as we progressed up the streets and through the avenues. There was literally a thunderous sound all around, block after block, mile after mile,” Schroeder said.”

Read the rest of Asher Schroeder’s story


Clarence Smoyer, World War II Veteran (Pennsylvania)

“One of the most legendary tank gunners of World War II, Clarence Smoyer was assigned to the 3rd Armored Division. It was one of America’s two heavy armored divisions, later known by the name “Spearhead” Division. Clarence came ashore three weeks after D-Day and criss-crossed France and Belgium into Germany. He served as a loader and gunner on a Sherman Tank. On September 2, 1944, he knocked out a Panzer IV Tank that had infiltrated American lines at Mons, Belgium; the first of five tanks he was responsible for disabling or destroying.”

Read the rest of Clarence Smoyer’s story

Spotlight on veterans working at Hibu

Charley Deutmeyer, Digital Account Manager

What do you do here at Hibu? 

Currently working as a DAM (Digital Acct Manager) making sure we have Clients for Life and ensuring they are in the best position for success.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu? 

I will have been here 14 years in March. I have worked on several pilots and teams through the years. Print Sales, Reservice, Webinar Team, Digital Partner, P2D, Business Development and now currently working as a DAM. Before I worked at Hibu, I was a customer service manager for APAC, which was very detail oriented.

What’s the most rewarding part of your job?

I think the most rewarding part is when your client understands the importance of why they should be doing a marketing program. The other part is talking about the results of the program.

If you could give one piece of advice to someone aspiring to get to your position, what would it be? 

Hibu is always changing with the technology, so it is always good to be prepared to make changes.

Outside of Hibu, what do you like to do?

I love to design quilts as well as donate a lot of time to different events and organizations.

What’s your favorite local business?

Mandarin Spice 

Military Service

I served in the Marine Corp from 1988 to 1993. During training, they taught us about the history of the Marine Corps, which meant “Once a Marine, always a Marine.” All women went to boot camp at Parris Island, SC. We were the first women recruits to go through the same training as the men. Training was long and we threw live hand grenades. As an admin clerk, my duties entailed keeping records for all personnel in the unit as well as orders and entering them into the computer. Working with every rank on the base made it a very detail-oriented role. I also received additional vehicle training and was a prisoner guard as well. I had several duty stations — my favorite was Okinawa, Japan. There is no such thing as retired or discharged or former…”Once a Marine, you are always a Marine!”


Raven Kuehl, Product Performance Coordinator

What do you do here at Hibu? 

Product Performance Coordinator. I work with remote call forwarding numbers, assist with rates for print directories and assist with selecting cover photos for print directories.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu? 

I have been at Hibu for 12 Years (on November 2, 2021) and have always worked with RCF numbers. I started in the RCF department that was part of INR in Customer Service, transferred to Prime RCF, then to Prime and lastly to Marketing to be a Product Performance Coordinator. Prior to working at Hibu, I was a receptionist at Virginia Gay Hospital in Vinton, Iowa.

What’s the most rewarding part of your job?

Helping sales acquire and fix RCF numbers for their clients.

If you could give one piece of advice to someone aspiring to get to your position, what would it be? 

I have always lived by everything happens for a reason, work hard, do your best and when mistakes happen, review how to prevent them from happening in the future. 

Outside of Hibu, what do you like to do?

Going on bike (bicycle and motorcycle) ride, spending time with family, friends and animals.

What’s your favorite local business?

Dash Coffee Shop

Military Service

I served in the Iowa Army National Guard HSC 109th Med Battalion for 8 years as a Food Service Specialist. I was deployed to Iraq with HSC 109th Med Battalion in January 2003. The connections I made in the service are some of the strongest bonds I have today. I met my husband Zach while we were both serving. Zach deployed overseas 3 times, one of which was during my employment at Hibu and I was very happy with how supportive my department and Hibu was during that difficult time. I was part of the Family Readiness Group. Zach retired from the Iowa National Guard in December 2019 after 20 years of service.


Neville McLaughlan, U.S. Print Production Artist

What do you do here at Hibu? 

I’m the last U.S. Print Production Artist. Hard for me to believe but grateful nevertheless.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu? 

Wow. I’ve been with Hibu 20+ years but I’ve been with the organization (Yellowbook) 23+ years. I’ve worked in just about every department in the company, working as Image Librarian, Digitizer, Compliance Specialist, Team Leader (Imaging) and finally Studio Artist. I’ve met and worked alongside the BEST of the BEST and I’m honored at the friendships and working relationships that have been formed over the years. Before Hibu, I worked with Pindar, before that Yellowbook.

What’s the most rewarding part of your job?

Knowing I’m doing my part enabling the small business owner to advertise their business with a professional and “CLASSY” print ad in the Hibu print directory. There should be a sense of pride associated with your work, so whatever I do, I make sure I can stand behind the final product.

If you could give one piece of advice to someone aspiring to get to your position, what would it be? 

Be the best you can be for others. It’s not “all” about you. Inspire and motivate those around you because “one hand washes the other, but BOTH hands wash the face.”

Outside of Hibu, what do you like to do?

I’m a musician at heart. At this stage of my life my enjoyment comes from writing and leaving a legacy of work that I hope will encourage and provoke thought and change in our world. Change starts with me. I’m a husband, a son, a brother, a cousin, a nephew and a gardener. In that order. I have a mindset that puts others before myself so my joy comes from doing for others. That might sound corny but imagine the type of world we’d have if everyone looked out for each other. I know. Scary.

What’s your favorite local business?

Hands down it’s got to be Trezure Roxx Records. “The journey continues…”

Military Service

Spec 4/E4 – Neville A. McLachlan. United States Army. I took my Basic Training (Boot Camp) at Ft Jackson, South Carolina on the notorious “Tank Hill.” After A.I.T. (Advanced Individual Training), I was deployed to Taegu South Korea via Seoul assisting with training troops serving on the DMZ (Demilitarized Zone). After serving 11 months 3 weeks and a “duffle bag drag,” I was redeployed to Ft Dix where I assisted in training new recruits. During a period of rising Armed Forces prisoners coupled with reducing guards, I was deployed “TDY” (Temporary Duty) to Ft Leavenworth, Kansas. Shudder. That was my first and only time witnessing tumbleweed for myself. I served the balance of my time at Ft Dix readying troops for the upcoming campaigns, but the experience of having served as well as the discipline instilled in a soldier is something that cannot be bought or really explained. Hand salute to my fellow soldiers as well as those who are still serving on the front line.

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