Celebrating Women’s History Month

Celebrating International Women’s Day and Women’s History Month

[Updated March 2021]

Since 1987, March has been designated Women’s History Month – a national observance recognizing and honoring the accomplishments of women. And while the definition of womanhood in America has changed over time, the efforts and initiatives taken by women to improve their lives and their country remain unwavering, regardless of the added challenges and hurdles they had to overcome.

Building the foundation for a country takes strong voices and creative innovators, and there is no shortage of women throughout our history who have made significant contributions… right up to and including powerful, accomplished women today. For Women’s History Month we chose to spotlight four women who are currently making history in their own unique ways. These women dominate in computer programming, design, entrepreneurship, and mass media. They are inspiring future generations of women to pursue their dreams in fields that are traditionally male-dominated.

Women at Hibu

Lisa Mercado — Senior Sales Enablement Manager

What do you do here at Hibu?
I am a Senior Sales Enablement Manager.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu?
I have been at Hibu for 20 years. I have worked in Sales as a Sales Rep, Sales Manager, and Regional Sales Director, and I also worked in Sales Training and Recruiting. Prior to Hibu, I sold Xerox copiers.

What’s the most rewarding part of your job?
The most rewarding part of my role is finding a way to make what sometimes seem complex, simple. I love being able to share solutions with our sales team that will help make them more efficient, organized, and increase their confidence with our tools. It was not so long ago that I donned my sales hat, and I sometimes felt overwhelmed by all the great tools at my disposal, being in a position to help ease some of that is very gratifying.

If you could give one piece of advice to someone aspiring to get to your position, what would it be?
Do not wait. What I mean by that is, as new tools and products are introduced do not wait to sell them, do not wait to apply them, do not wait to use them. Use them! Use them often, ask lots of questions, and become the subject matter expert for your team.

Outside of Hibu, what do you like to do?
I have a tight knit family, a great day for me is hanging with my family, eating, laughing, and making sure that every chance I get, I let them know I love them. Sounds corny, but none of us are promised tomorrow and I want everyone important to me to feel that importance, to feel my love, my joy, and my gratitude.

What’s your favorite local business?
The Sampler BK. It’s a small craft beer bar in Bushwick Brooklyn. It has an impressive offering of craft beers, often features pop-up chefs, and mirrors Bushwick’s extensive street art by showcasing local NYC artists’ pieces throughout the bar. It is owned and operated by two local NYC Firemen.

L. Antoinette Ward — Assistant Vice President of Marketing Strategy at Hibu

What do you do here at Hibu?
I am the AVP of Marketing Strategy here at Hibu. I work with an amazing group of people on my team who drives the strategy for our corporate marketing initiatives – including our website strategy, content creation, sales collateral support, communications, online reputation management, email & social marketing strategies and everything in between.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu?
I’ve been at Hibu now for a little over 8 ½ years. I joined Hibu as our Global Director of Affinity within our Innovation and Incubation Group. From there, I moved into our Digital Business Unit having responsibilities for Product Marketing before transitioning into my current role where I lead our U.S. Marketing team. Prior to joining Hibu, I worked in financial services for over 10 years where I held positions in management within Collections, Affinity, Marketing and Program Management divisions.

What’s the most rewarding part of your job?
The most rewarding part of my job is being able to work in an environment where I’m given runway and autonomy to drive the business forward in the best way I know how. It’s knowing there are folks who trust my judgement to deliver and win for Hibu.

If you could give one piece of advice to someone aspiring to get to your position, what would it be?
Act and think as if you’re in the position you aspire to be in. Don’t wait to do this until once you get there – start emulating that behavior now. Also, its been super important throughout my entire career, to invest in a relationship with a mentor. Find a mentor that you can bounce ideas off of and gain professional advice from.

Outside of Hibu, what do you like to do?
Well, during non-Covid times, I enjoyed traveling, going to wineries, shopping and spa time. I also enjoy spending time with both my family and church family as well.

Jackie Macke Miller — Inside Sales Director

What do you do here at Hibu?
The primary function of my role as an Inside Sales Director is to manage the day-to-day operation efforts and sales results. Additional responsibilities of my position include forecasting/projecting sales, motivating, coaching, and meeting all sales objectives.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu?
I celebrated my 25-year work anniversary last June! I spent the 1st year as an inside sales rep and the other 24 years have been spent in a sales management role. Prior to my career at Hibu, I worked as a Certified Dental Assistant for 16 years. I enjoyed my tenure in the dental field but was ready to gain new experiences and grow my career. I wanted to work for a company that provided a good work life balance. It is safe to say I made the right decision; I’ve never looked back!

What’s the most rewarding part of your job?
The most rewarding aspect of my job is helping others become the best they can be. I’m truly blessed to work with such an amazing group of people.

If you could give one piece of advice to someone aspiring to get to your position, what would it be?
The best piece of advice I can share is be the best of the best, drive to succeed, support, and live the Core Values each day…all of this while maintaining a competitive spirit.

Outside of Hibu, what do you like to do?
During my spare time, I enjoy cooking and spending time with family and friends. During the summer months, I head north to enjoy glamping and boating on the Mighty Mississippi River…My Happy Place!

What’s your favorite local business?
Apple Creek Custom Frame and Gallery is my favorite local business. The owner personally greets each customer with a smile and truly appreciates the opportunity to bring art to life with a custom mat and frame. Buying local matters, especially in today’s challenging economic climate.

Gidget Mitchell — Regional Vice President

What do you do here at Hibu?
Regional Vice President of Sales in the Tod Pike Region covering portions of: Illinois, Indiana, Arkansas, Tennessee, Oklahoma, Missouri, and Texas.

How long have you been at Hibu? Have you worked in any other departments? Where did you work before Hibu?
In October, 2021, I will be celebrating 29 years here at Hibu. I have always worked in Sales. Prior to Hibu…Eastern Illinois University.

What’s the most rewarding part of your job?
Creating a winning culture, seeing individuals participate in success, and watching others advance with career opportunities.

If you could give one piece of advice to someone aspiring to get to your position, what would it be?
Success comes in many different flavors and can be achieved by a variety of personalities with so many different roads to there. Remember that careers are like chapters in a good book, and sometimes you don’t need to know exactly where you will end up when it all starts. However, you are in control of taking that first step, keeping your eyes open for new opportunities, work hard always and learn that rejection is part of the learning process. Always stay true to yourself and love what you do. Never stop reaching for your goals.

Outside of Hibu, what do you like to do?
I love to spend time with my family and friends. I have two adorable grandchildren – Crew and Bexley with another on the way.

What’s your favorite local business?
Of course, it is my favorite clothing boutique called Ten! I have a love for fashion.


Women in technology

Michal Tsur — Co-Founder of Cyota, President and Co-Founder of Kaltura

Dr. Michal Tsur is an experienced entrepreneur with many years of knowledge of technology startup work. She co-founded Cyota, a world-leading provider of security and anti-fraud solutions to financial institutions.

She is also the President and co-founder of Kaltura, the developer of an open source video platform, powering video and media management, publishing and monetization for leading media companies, universities and enterprises.

Tammarrian Rogers — Director of Engineering at Snap, Inc.

Snap, Inc. has grown into a lot more than an app where the pictures disappear these days, and Tammarrian Rogers is helping to make the company’s continuing evolution run smoothly. As director of engineering, Rogers oversees the teams. responsible for the final experience and stability of the core Snapchat app.

Before landing at Snap, during her 20-year career at Microsoft, she led teams in the Office, Online Services, and Windows Divisions, and was responsible for overseeing numerous programs and initiatives designed to improve efficiencies and code quality.

Sheryl Sandberg — Chief Operating Officer of Facebook

Sheryl Sandberg’s a role model for anyone—yes, women and men—who aspires to be successful. She’s currently the Facebook’s COO and the first woman to sit on Facebook’s board.

Sheryl is also an accomplished author. Her book, Lean In: Woman, Work, and the Will to Succeed which strives to promote gender equality, is one of the most popular business books of the decade. Even managing to spark its own movement.

Kimberly Bryant — Founder of Black Girls Code, Electrical Engineer

There’s no secret code here, Kimberly Bryant’s goal is simple – increase the number of girls of color that innovate in the STEM (Science, Technology, Engineering, and Math) fields. Her belief is that it is “not lack of interest but lack of access” to programs and tools that teach STEM subjects that is alienating women of color. In 2011, Bryant started Black Girls Code, an organization to provide after school programs and workshops to young girls so they can learn and improve their skills in computer programming and coding. Check out Black Girls Code for more information about Kimberly’s passion project.


Women in business

Marie Forleo — Entrepreneur at MarieForleo.com, Online Marketer, Business Mentor

Listed on Forbes.com “Top 100 Websites for Entrepreneurs”, MarieForleo.com is a motivational gateway to the enterprise of Marie Forleo, Entrepreneur. As a business mentor, Marie strives to help other young women meet their business goals with online marketing strategies, organized campaigns, and a philosophy deeply rooted in integrity for a product, not just for potential profits. Her marketing and training programs fund four non-profit organizations that support women entrepreneurs in developing countries. Read more about Marie.

Mellody Hobson – President of Ariel Investments

Living proof that hard work can pay off, Mellody worked her way from intern to president at Ariel Investments, the largest minority-owned investment firm. She has also shattered stereotypes to become chairperson and member of high-powered boards— from Starbucks to DreamWorks Animation.

When she’s not in the boardroom, Mellody also makes sure she gives back.  She works with a variety of civic and professional institutions which include serving as board member of the Field Museum, the Chicago Public Education Fund and the Sundance Institute.

Katie Moussouris — CEO and founder of Luta Security

As the CEO and founder of Luta Security, Katie Moussouris advises companies, lawmakers, and governments on the benefits of hacking and security research to help make the internet safer for everyone.

Moussouris’s most recent work was in helping the U.S. Department of Defense start the government’s first bug bounty program, called “Hack the Pentagon.” Essentially, inviting people to try to hack into their systems and then report software vulnerabilities that have the potential to be exploited. Her earlier Microsoft work encompassed industry-leading initiatives such as Microsoft’s bug bounty programs and Microsoft Vulnerability Research.


Women in design

Ayse Birsel – Co-Founder of Birsel + Seck Design studio, Award-Winning Industrial Designer

Turkish-born Ayse Birsel applies the aesthetic elements of her homeland to create simple and beautiful industrial designs for organizations throughout the world. Her award-winning work is found in permanent collections at the MOMA and Philadelphia Museum of Art. Through her design studio, Birsel + Seck, she inspires clients and young designers to challenge traditional design rules with her Deconstruction:Reconstruction™ model. Through her book, Design the Life You Love, and course-work she inspires non-designers to use design to create a life they find more meaningful. Learn more about the impact Ayse has had on design.

Susan Kare — Graphic Designer

We don’t often think about the people who make our screen experiences work so well. Susan Kare was the designer who helped bring the Apple computer to life with her typography and iconic graphic design skills.

She shaped many of the now-common interface elements of the Mac, like the command icon.

Utilizing a minimalist grid of pixels and constructed with mosaic-like precision, her icons communicate their function immediately and memorably, with wit and style.


Women in media

Arianna Huffington – Co-Founder and Editor-in-Chief of The Huffington Post, Prolific Author and Blogger

Born in Greece, Arianna Huffington studied economics at the University of Cambridge in Britain before moving to the U.S. Initially a conservative commentator, Huffington would shift parties to liberal politics and eventually start The Huffington Post in 2005. Today the “HuffPost” sees roughly 86 million unique visitors each month. In addition to her work in political commentary, she’s a prolific author and co-author, having penned over 29 books on a variety topics of successful blogging, government, and lifestyle improvement. Her political opinions, her published work and her presence in media make her an extremely powerful role model for young women driven to work in media. More about Arianna.

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