How to Correct and Protect Your Online Business Information [Infographic]

Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online.

A potential customer can find your business listed in dozens of places online, including:

  • Search engines like Google and Bing
  • Local services like Yelp and Apple Maps
  • Social media pages like Facebook and Twitter
  • A.I. assistants like Alexa and Siri

Under normal circumstances that would be a good thing! Unfortunately, if you aren’t actively managing that information, a lot of it is probably full of errors. And when a potential customer finds incorrect information online, they don’t lose faith in the directory, they lose faith in the business — even if you had nothing to do with providing the information.

To help you begin to take control of your online business reputation we have put together some compelling statistics and tips about online listings. Take and use them to maximize your own efforts to correct and protect your information online.

Check out the full infographic and transcript below:

 

 

[Transcript]

Correct and Protect Your Online Business Information

You are more than just your website online

There are probably hundreds of listings for your business online. You may have created some of these listings yourself, but most are probably auto-generated, and they may have the wrong information about your business — the wrong name, the wrong address, or the wrong phone number.

 

Listings by the numbers

  • 95% of people say they’ve found incorrect information when searching for a local business online1
  • 80% of people say they lose faith in a local business when their online listings show incorrect information2
  • 6 days – that’s how often your online business listings change on average3 — every 6 days* – so what was right last week may be wrong today

 

Correct and protect your most important business information online

Control your listings’ accuracy where it matters

Make sure your name, address, phone number and more are correct on sites, directories and the apps your customers use

Help your customers find you via voice search

Give your customers the right information when they use Alexa, Siri and Google Assistant to ask about your business

Update and enhance your listings any time

You can add promotional and timely messages to help your listings stand out and keep your customers informed

Listings management is an ongoing process.

Stop the process and the errors come back. Without continuous monitoring, changes from third‐party sources can make it harder for your customers to find and contact you.

 

Talk to us today to see how easily you can get your digital marketing in sync — call us at 855-727-1889.
Or, visit us at Hibu.com for more information.

Chad David

Chad David

Marketing Copywriter at Hibu and the world's first sandwich sommelier. When Chad's not perfecting the fine art of the grilled cheese, he's neck-deep in the social media analytics he needs to create engaging paid and organic content for Hibu's social media properties.

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