Word-of-mouth (WOM) advertising (also referred to as WOM marketing) is arguably the most impactful form of marketing to gain new customers. Practically every type of business benefits from it, but automotive repair shops and dealerships report that it’s especially...
In 2020 we published a post about how the pandemic was changing small business digital marketing in America. Little did we realize then that, in many ways, we were still at the beginning of the pandemic… and the impact it would have on how we do business. So, we...
How-to videos are great tools to engage with customers and online communities while also incorporating more video into your digital platforms. They provide an engaging way to share helpful information with your target audience, position your business as experts in...