Erica’s Story: Today’s Local Customer Journey

Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town.

Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that initial search is only the first step of an extremely involved journey.

If your digital marketing is just a website and search, you’re missing a lot of steps your customers take when making a buying decision.

Watch the video above and follow Erica as she shops for local heater repair — and see every step she takes along the way… and all the places in her journey where your business needs to be.

Want to see what this consumer journey is like from a small business owner’s perspective? Check out today’s local business online marketing journey.

Michael Shapiro

Michael Shapiro

Michael is hibu’s Manager of Copy & Design. He specializes in creating digital and print marketing that speaks to the customer and gets results. Before coming to hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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