Facebook Ads + Posts: Two ways to reach your customers

Getting Savvy with Social, part 1

You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity like posts, Facebook may unpublish your Page.

But learning all the ins and outs of Social Media Marketing can still be confusing.

  • Which content is a post? Which content is an ad?
  • What’s the difference between the two?
  • Which is the best way to market your local business?

Take a look at the short guide below to see how BOTH work together to create an effective Hibu Social campaign for you.

Something you’ll “Like”: With Hibu Social, you have a partner who can handle all these details for you.

Something you’ll “Love”: Hibu is a Facebook Marketing Partner for Small Business Solutions — one of only three in the US!

Ads + Posts “Share” in your success: By using both ads and posts, your Hibu Social campaign is designed to reach your friends, family, business connections, people who “Like” your Facebook Page, and people who are just interested in what you do…with curated content and paid ads…when they visit your Page and whenever they browse Facebook.


Want to be even more savvy about Social? Here’s a quick list of social media terms you should know.

Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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