Game of Phones Part 2: Four Simple Keys to Effective Mobile Web Design


Today a website that’s not mobile-friendly will almost certainly end up draggin’ you lower in search results – and just as important, you’ll lose customers who simply don’t want to do battle with a site that’s hard to use.

Mobile optimization may sound hard, but there are some things that are pretty much basic common sense. Our friends at Google recently published an in-depth study on The Principles of Mobile Site Design, with a ton of great information about how to mobile optimize your website. Here are four simple keys to solid, effective mobile web design pulled from that report…

  1. KEEP YOUR USER IN A SINGLE BROWSER WINDOW – Switching between windows on a smartphone can be a struggle, and can make it tough for visitors to find their way back to your site. Try to keep users in one place by avoiding links that launch new windows.
  2. DON’T MAKE USERS PINCH-TO-ZOOM – Site visitors get frustrated when they need to zoom in or out. Your site should be designed so users won’t ever need to change the size.
  3. OPTIMIZE YOUR ENTIRE SITE FOR MOBILE – As odd as it sounds, sometimes people only mobile optimize part of their website. Not a surprise, visitors have a much easier time navigating a site that’s fully mobile-optimized rather than one that included a mix of desktop and mobile-optimized pages.
  4. USE CLICK-TO-CALL BUTTONS FOR COMPLEX TASKS – Studies show that site visitors truly appreciate the added convenience and simplicity of a click-to-call option on mobile sites. Offering a prominent click-to-call button makes it easy for customers to contact you, and that’s always a good thing.

At hibu, our specially designed mobile sites make it easy for your visitors to navigate around your website on their phones and tablets. We follow the mobile web design principles Google recommends – and we’re constantly updating and upgrading our mobile sites to make them easier to use and more effective for your business.

If your website isn’t built to win the game of phones, call us today at 855-771-7858 (or let us know a good time to talk) and we’ll make sure your site is ready to battle your competition online.

Michael Shapiro

Michael Shapiro

Michael is Hibu’s Manager of Copy & Design. He specializes in creating digital marketing and content that speaks to the customer and inspires a response. Before coming to Hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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