Google Update: “Mobile May” website ranking change


On April 21, 2015, Google began automatically testing websites to see if they were truly “mobile friendly.” This “Mobilegeddon” update led to some significant changes to the way Google ranks mobile search results. In fact, if your site wasn’t “mobile friendly” last year, you’ve probably already seen your ranking drop in the mobile search results — and it’s likely to get worse.

Your mobile website design matters more than ever

Now Google is boosting the effect of last year’s mobile update. According to Google’s Webmaster Central Blog:

“[…] Beginning in May [2016], we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal [mobile friendliness] to help our users find even more pages that are relevant and mobile-friendly.”

So if your site still isn’t mobile friendly, it’s going to be even harder to rank well in Google’s search results… which will make it harder for your customers to find you online… and harder for you to succeed on computers, smartphones and tablets.

Good news: your hibu Website is already optimized for Google’s “Mobile May”

That’s right: Your hibu Website1 was built to be mobile friendly, which means Google’s latest updates give your site an advantage in your local search marketplace.

Don’t have a mobile-friendly site yet? It’s time for a hibu Website

Your online business depends on a site that can deliver strong search rankings — and Google’s newest announcement shows that mobile web design is more important than ever.

If you’re ready for a mobile-ready small business website that works on every device, call us at 855-771-7858 for a free, no-obligation consultation — or let us know a good time to talk to you.

1 hibu Basic, hibu Premium and hibu Advantage Websites. May not apply to older versions of hibu-built websites.
Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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