Google: “Winning the Shift to Mobile”
Your Guide to Winning the Shift to Mobile.
Over the past few months, our partners at Google have been reporting on what they call “Micro-Moments” – as Google describes them, these are “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands.”
More than anything else, the growth of mobile usage has increased the number of times your consumers have “micro-moments” each day. Googles says:
“Mobile has forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences. Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.”
Google has prepared a detailed guide entitled, “Your Guide to Winning the Shift to Mobile.” We strongly recommend that you take a look – and take advantage of the business opportunities micro-moments provide.