hibu Search Marketing: Blizzard Response

hibu Search Marketing: Business Blizzard Response

For most of us in the Northeast, last weekend’s blizzard was either a nice chance to hunker in with friends and family, or a never-ending run of snow-blowing and digging out. But here at hibu, the blizzard was also a tremendous business opportunity for our Search Marketing clients.

“We understand that when people are stuck inside, they spend more time online,” Gina Young, Director of hibu Search Operations, explained to us. “Search query volume can skyrocket unexpectedly, so we reach out to local business owners in the affected areas to ensure they are able to accept the additional traffic – then we adjust the campaigns accordingly. In some cases the business owners are unable to serve their customer due to the storm and in those cases we take the necessary steps to pause their campaigns or help them with weather related delay messaging. It’s this type of service that builds long lasting relationships with our clients.”

It’s just one more benefit of working with hibu Search Marketing – we turn a blizzard from no-can-do to “snow-can-do!” Give us a call before the next storm hits – 877.237.6120, or let us know a good time to call. Meanwhile, you can always get more information about hibu Search Marketing by visiting hibu.com.


Michael Shapiro and Suzanne Miller

Michael Shapiro and Suzanne Miller

Michael and Suzanne are Hibu’s Senior Copy & Design team. Drawing on their extensive marketing experience – agency and corporate, online and offline, B2B and B2C -- Michael and Suzanne team up to create infographics and white-papers that help make the ins and outs of digital marketing easy to understand, and help Hibu’s client-businesses grow online.

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