How copy and design work together to build a quality website

It takes a village to build a site for your small business

If you’ve followed our posts about all the skills a small business needs to build a DIY website, you already know how many different aspects of “web design” you need to understand, master and apply to build a “good” site.

At the heart of creating a site that can turn your visitors into customers is Copy (the text) and Design (the layout, images, colors and other visual elements). You need both, working together, to build your business online.

Copy tells your story…

  • Defines your business
  • Helps get you found and drives traffic to your site
  • Turns visitors into customers

Design showcases your brand…

  • Keeps your site visitors focused
  • Delights your visitors
  • Drives them to do business with you

Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

Comments are closed here.