Minor League Baseball and Hibu Working Together
Batter up! It’s World Series time for the bigs — and digital marketing time for the minors!
As America watches the two best Major League Baseball teams compete for the right to be called “World Champion,” let’s take a look at how Hibu is helping Minor League Baseball teams drive revenue and increase attendance through our synchronized digital solutions.
2019 was a very good year for MiLB attendance overall, as more than 41 million fans passed through the turnstiles of the 160 MiLB teams — and Hibu is proud to have partnered with more than a quarter of those teams to help drive those results!
Hibu’s impressive MiLB line-up
Over 40 MiLB teams partnered with Hibu during the 2019 season — using Hibu Display ad campaigns to help drive website traffic, sell tickets and increase attendance. From the Jacksonville Jumbo Shrimp to the Hartford Yard Goats, the Lakewood Blue Claws to the Rochester Red Wings, and even the Pulaski Yankees and the Salem Red Sox, we worked closely with each team to put together a custom display advertising solution that was tailored to help them achieve their marketing goals.
Hibu’s Display Ads score big!
- Our display ads worked to drive fans from the sites that they were surfing to the team websites. And with more and more fans spending their time on mobile devices, the click-to-call feature on the ads drove in a lot of phone calls.
- Hibu display ads also run on Facebook, giving the teams the social presence they need to reach an increasingly social fanbase.
- We also utilized “pre-roll” video ads. These allowed teams to communicate with their fans through a one-on-one commercial!
But most importantly, the overall success our MiLB clients have achieved can be attributed to more than just a group of separate ad placements working alone. With their ads being shown on the web’s most popular sites as well as on Facebook, each placement is built to work better together, each one reinforcing and assisting the other to produce the best results.
The World Series will soon be over, but we’re already looking forward to next year’s Spring Training and stepping up to the plate for our current sports clients and more.
Ready to launch a truly integrated digital marketing campaign? Take the first step by talking to Hibu today