“Mobile-ize” your small business for big results

Mobile marketing can be a big win for any small business

It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile devices. After all, this is cutting-edge digital marketing – it must be really difficult, right?

Wrong. In reality, nothing could be further from the truth.

Mobile marketing is ideal for small businesses. Because of the ability to target marketing efforts to hyper-local audiences, mobile gives small companies a chance to compete with those very same “big guys.”

And the time is right. Look around you – everyone is on their smartphone.

Your customers are on mobile, so your business needs to be on mobile

People rely on smartphones, tablets and other mobile devices for information… for answers to questions… and to help them simply pass the time.

In 2020, 3.5 billion people worldwide are smartphone users, and that number is projected to jump to 3.8 billion by 2021. Additionally, approximately 2 billion people only access the internet via their smartphone or mobile device, and that’s a number too high to ignore. 

Any smart businessperson understands that the path to new customers begins by going where those customers are. Because of the public’s massive shift to mobile devices for accessing the Internet, small businesses need to take steps to ensure that they make a great impression on mobile if they want to win new customers and grow their business.

In this day and age, in order to get your company in front of as many potential customers as possible, your business website needs to be mobile friendly. 

[Related: Six Tips for Your Small Business to Succeed on Mobile]

The small business advantage on mobile

In some ways, small businesses have a couple of important advantages over larger companies or brands. For starters, working in a smaller, more targeted geographic region is an advantage. While your mobile marketing budget may never match Fortune 500 companies, it doesn’t need to. Plus, you probably know your town, neighborhood or region better than a larger entity that isn’t local and has to deal with a vast customer base – you can make offers that appeal to the local sensibility.

Another key advantage small businesses have when it comes to mobile marketing is that your goals are different from the big companies. Often, those major brands are looking to amass fans and followers — it’s a numbers game. Ultimately they want to turn those people into customers, but they’re more focused on audience size than revenue.

A small business is focused on connecting with customers. That’s an advantage because it means you’re more focused on the end goal, and you can likely be more agile in reaching that final result.

[Related: Check Your Mobile Web Design in Five Seconds]

Don’t be intimidated by mobile technology

Despite these built-in advantages, a lot of small business owners shy away from mobile because they think it’s too complex, or maybe too time consuming. However, mobile marketing doesn’t have to be a daunting task – it’s simply another channel for delivering your sales message. Once the foundation is complete, and the plan is put into action, it really shouldn’t require too much additional effort.

The goal of mobile marketing is to make it easy for your prospects and customers to find the right message at the right time… wherever they are… on whatever device they’re using. When they go looking for answers, you want to make sure you’re the one they find.

A version of this post was originally published on Localogy’s Marketing Bitz blog – https://www.marketingbitz.com/marketing/blog/why-mobile-marketing-works-for-every-small-busines-162.aspx



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