How customers "shop around" online today - hibu Blog

How your customers “shop around” today

Winning customers for your small business used to be an easier proposition. You’d advertise in the phone book, do a good job for your customers and win their word-of-mouth referrals, and maybe sponsor the local little league team. Today, it’s a very different environment… and you need to do more marketing in more places to get seen […]

5 things your small business website must have - hibu Blog

5 things your small business website must have

When people today need something done around their house, they almost always turn to the Internet to find someone who can do the work for them. To win that business, your small business website must create a connection with these prospective customers and make it easy for them to hire you. And today, your site […]

[Free Guide] How online appointments work for your company and your customers

Trying to book new customers can be a full-time job — and that’s in addition to running your business! What’s even worse is looking at EMPTY slots on your calendar, or finding out you’ve double booked your time, or realizing that the customer you were supposed to meet 10 minutes ago is a no show. […]

30-minute small business consultation - hibu Blog

The 30-Minute Business Turnaround

When you’re running a small business, marketing can seem mysterious. It has its own language, and it always seems to be changing, and it’s way too complicated to try to keep up with all that mumbo jumbo. Right? Except that effectively marketing your business is the path to more customers and more revenue. So, if you […]

Bad SEOmens for Small Business Websites - hibu Blog

6 SEOmens that are bad news for your small business website

Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the Web to find businesses in their local area1, it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting […]

hibu reviews a new site for a new do

Customer Showcase – De Ri Hair LTD Sure, lots of salons claim to offer the full spa experience – but do their business websites truly sell that experience with a silky-smooth site that puts them head and shoulders ahead of the competition like the new site we built for Di Re Hair Ltd? If you run a hair salon, […]

Free Guide - Marketing Your Small Business - hibu Blog

A Guide to Marketing Your Small Business [free download]

Your simple Small Business Marketing Checklist [free download] We hear it all the time from business owners – when it comes to marketing your business, you don’t know where to start. It’s a common problem, typically made worse by the reality that small business owners have to be the “chief everything officer” – your work […]

hibu-Cinco-de-Mayo-post

Es Cinco de Mayo! ¿Debería el sitio web de su negocio estar en Español?

It’s Cinco de Mayo! Should your business website speak Spanish? [scroll down for the English] Muchas personas creen que el Cinco de Mayo celebra la revolución Mexicana, pero eso no es verdad (en realidad reconoce el ejército Mexicano en la batalla de Puebla el 5 de mayo, 1862). Sin embargo, hay una revolución en marcha […]

May-the-Fourth-mobile-phone-lightsabers

“May the Fourth” be with your digital marketing

In honor of May the Fourth (as in “be with you,” the unofficial Star Wars Day), here’s a quick reminder of four important ways to put added force in your website and your online marketing. Make your website mobile friendly – or you risk losing more than half your audience. With more than 50% of […]

5 seconds to check your mobile website design

5 seconds to check your mobile website design

See if your site is “mobile friendly” at a glance Mobile friendly. Mobile ready. Mobile optimized. By now, you know how important it is for your business website to look and work well on mobile devices. Your potential customers expect it. Your return customers expect it. Even Google now gives slight preferential treatment to sites that […]

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