How to protect your search campaigns from “bot” calls

A lot has been written recently about “bot” or robo-dialed calls. Most of us know them all too well. We get a call that looks like it’s coming from a local number, but we don’t recognize it. It could be our dentist or that chiropractor we called the other day or any number of real […]

Free Guide: Taking Control of Your Online Reputation

You already know how important your business’s reputation is, and how to manage it through great service and word-of-mouth recommendations…but what about your business’s reputation online? “All you have in business is your reputation” – Richard Branson Get your free guide to understanding how you can spread the good word about the good work you […]

How Hibu Smart Sites drive engagement and conversion

It’s hard enough just getting found online. You fight your way to the top of the search results, you claw your way past your competitors and manage to get a prospect or customer to click the link that takes them to your website… and they take about three seconds, don’t see what they want, and […]

Hibu Smart Sites: The Secret of Schema

The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search ­— but Hibu Smart Sites are… and the secret is something called “schema.” Schema is advanced code that helps Hibu Smart Sites give search engines much more information — so they’ll […]

What makes Hibu Smart Sites smart?

The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search ­— but Hibu Smart Sites are! Hibu Smart Sites have advanced technology that 80% of websites don’t have, helping Smart Sites perform better than other websites* — simply put, they communicate […]

Local SEO is about more than just your website (Part II)

In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]

5 New Ways to Keep Your Social Strategy Fresh

  It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]

Local SEO is about more than just your website (Part I)

Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]

Digital Marketing Habits Report: 4 Takeaways

Women’s History Month 2019: Women In Tech

  The women leading and innovating in technology across the world impact our lives on a daily basis and are working hard on shaping the future for the better. Join us this Women’s history month to celebrate just a few of the women who are making history today and who strive to innovate, inspire, and […]

Don’t Leave Your Reputation to Luck: How To Repair and Optimize Your Reputation Online

We live in a search-happy world When it comes to your business’ success, a lot of it depends on what customers find when they search for you online. While you may provide a great product or service, your reputation can significantly impact your business’ performance despite what you have to offer. I’m sure this isn’t […]

Celebrating International Women Day 2019

You might be surprised to know that the first National Women Day was celebrated in America in 1909 – 110 years ago. The United Nations made International Women Day an official day of observance for all its member counties in 1972. In recent years, the annual event has focused on a single theme, like this […]

[Video] Is your digital marketing ready for tomorrow?

Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]

Celebrating Black History Month 2019

Join us in celebrating Black History Month by recognizing the amazing achievements of some African-Americans who have made significant contributions to the science and technology that impacts our lives every day. Marie Van Brittan Brown While home security systems today are more advanced than ever, back in 1966 the idea for a home surveillance device […]

Webinar: Facebook Advertising for Small Business

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape […]

Introducing Hibu Reputation

Take control of your online reputation It’s nice to think that your website presents a professional, positive first impression for customers searching for you… the only problem is that your site is rarely the first thing a potential customer sees. Generally, there are two things that create the first impression a prospect gets of your […]

Is your marketing stuck in a rut?

Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]

Digital Marketing Tool Box

  When it comes to marketing your business online, having access to the right tools can mean the difference between meeting your goals and wasting your money. That’s why we want to share our digital marketing toolbox with you!  These tools are specifically crafted to help improve your brand’s marketing, website performance, analysis, digital experience, […]

Is your business stuck in 2012?

Think back… What do you remember about 2012? Who won the Super Bowl or the World Series? What long-time institution took its final bow and which modern day institution hit a huge milestone? Watch this quick video for a fast look back. Things have changed so much… or have they? Have they changed enough? As we […]

3 things you must be doing now to succeed online

Lots of small business owners we talk with think “I’ve got a website — I’m doing all I need to do.” But in reality, a website alone is just not enough today. The way consumers shop online includes search and social media and customer reviews and more. Watch this quick video for 3 basic things […]

Infographic: Presence & Performance

The two things you need to put the right message in front of the right customers Effective digital marketing comes down to two things: Making sure your correct business info is THERE — you need the right information online — like your name, address and phone number — for your customers to find you on directory sites, apps, voice […]

Infographic: The Changing Face of Facebook Advertising

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

10 ways to prepare for Small Business Saturday

Small Business Saturday 2018 is right around the corner — and there’s still time to make a plan to promote your business on November 24th! 10 quick tips and tricks to make the most out of Small Business Saturday: Plan something special for your business – and make sure you promote your event online Visit ShopSmall.com/YourDay to see […]

Hibu’s voice search expansion featured in LSA interview

We’re pleased to report that Hibu’s own RC Thompson, Director of Digital Product Management, was interviewed by LSA (Local Search Association) for their Blog, LSA Insider. In the interview, RC talked about the expansion of voice search within Hibu’s current Websites and Listings Management program. LSA is a not-for-profit industry association of media companies, agencies […]

Hibu Proudly Supports Small Business Saturday 2018

At Hibu, our sole focus is helping small businesses succeed and grow -– that’s why we’re pleased to announce that once again this year, Hibu is an official Corporate Supporter for Small Business Saturday®, taking place on November 24th. Small Business Saturday is a day dedicated to supporting local small businesses, strengthening local economies and celebrating communities across the country. Created […]

Hibu Named Best Overall Facebook Ad Agency for Small Businesses

We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]

FREE Guide: Getting your digital marketing in sync

To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. If you’re going to reach your […]

Infographic: Future-proofing your small business website

Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]

A 4-Step Guide to Analyzing Your Competition on Facebook

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

Why having a secure website is so important to your small business

You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]

9 ways to keep your business’s email etiquette polished

The way your business communicates with goes a long way to making a good impression… or a bad one. Just like you would with any customer interaction, it’s important to put your best foot forward whenever you send an email. It doesn’t have to be complicated, there are plenty of small things to remember that […]

13 Business Superstitions

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

Small Business Success Story — Wickford Dental

Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occassional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing plan to drive the kind of results that would make any business […]

5 terms you should know about SEO

Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]

Sweat the small stuff this summer (get your hours correct online)

Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]

4 ways to find your business online

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]

Digital Marketing 101

Hey there! Welcome to Digital Marketing 101 – well, at least it’s DM 101 for me. My name is Gabrielle and I’m currently one of Hibu’s summer interns. While I’m still getting the hang of it myself, I’d like to share with you some digital marketing tips and tricks that I’ve learned in my first […]

Small Business Success – Rutzick Law Offices

See how Hibu helped drive $1 million in revenue for this local client We don’t mean to brag…but we just can’t keep results like this to ourselves. Find out what worked for Rutzick Law, and start thinking about what synchronized digital marketing can do for your small business too. You can see what Steven Rutzick himself […]

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