Why having a secure website is so important to your small business

You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]

9 ways to keep your business’s email etiquette polished

  The way your business communicates with goes a long way to making a good impression… or a bad one. Just like you would with any customer interaction, it’s important to put your best foot forward whenever you send an email. It doesn’t have to be complicated, there are plenty of small things to remember […]

Hibu Performance Dashboard - July 2018 Blog Post

Introducing the Hibu Performance Dashboard

A single destination to see all your Hibu digital marketing results and more On June 28th, we launched our new Hibu Performance Dashboard — an all-in-one portal for Hibu clients to see their digital marketing results and: See the status of  your products and campaigns Update your email notification preferences (and opt in to SMS […]

13 Business Superstitions

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

Small Business Success Story — Wickford Dental

Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occassional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing plan to drive the kind of results that would make any business […]

5 terms you should know about SEO

Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]

Client Success Story — Drycrete Waterproofing

It’s never easy taking over a small business… especially in a crowded industry where you’re smaller than most of your competition… and you’re younger than most (if not all) of your competitors — but that’s exactly what Jason Kaye, owner of Drycrete Waterproofing, did. He’s risen to the top where most people would have ended up dead in the […]

Take our Digital Marketing Assessment

In just a few minutes, tell how advanced your current digital marketing strategy is. Self-evaluation is hard. We all know that we should take some time to take a critical eye to our digital marketing. But too often, life gets in the way and we can’t find the time we need to do what’s necessary. This has […]

Sweat the small stuff this summer (get your hours correct online)

Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]

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