Webinar: Facebook Advertising for Small Business

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape […]

Introducing Hibu Reputation!

Take control of your online reputation It’s nice to think that your website presents a professional, positive first impression for customers searching for you… the only problem is that your site is rarely the first thing a potential customer sees. Generally, there are two things that create the first impression a prospect gets of your […]

Is your marketing stuck in a rut?

Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]

Digital Marketing Tool Box

  When it comes to marketing your business online, having access to the right tools can mean the difference between meeting your goals and wasting your money. That’s why we want to share our digital marketing toolbox with you!  These tools are specifically crafted to help improve your brand’s marketing, website performance, analysis, digital experience, […]

Is your business stuck in 2012?

Think back… What do you remember about 2012? Who won the Super Bowl or the World Series? What long-time institution took its final bow and which modern day institution hit a huge milestone? Watch this quick video for a fast look back. Things have changed so much… or have they? Have they changed enough? As we […]

3 things you must be doing now to succeed online

Lots of small business owners we talk with think “I’ve got a website — I’m doing all I need to do.” But in reality, a website alone is just not enough today. The way consumers shop online includes search and social media and customer reviews and more. Watch this quick video for 3 basic things […]

Infographic: Presence & Performance

The two things you need to put the right message in front of the right customers Effective digital marketing comes down to two things: Making sure your correct business info is THERE — you need the right information online — like your name, address and phone number — for your customers to find you on directory sites, apps, voice […]

Infographic: The Changing Face of Facebook Advertising

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

10 ways to prepare for Small Business Saturday

Small Business Saturday 2018 is right around the corner — and there’s still time to make a plan to promote your business on November 24th! 10 quick tips and tricks to make the most out of Small Business Saturday: Plan something special for your business – and make sure you promote your event online Visit ShopSmall.com/YourDay to see […]

Hibu’s voice search expansion featured in LSA interview

We’re pleased to report that Hibu’s own RC Thompson, Director of Digital Product Management, was interviewed by LSA (Local Search Association) for their Blog, LSA Insider. In the interview, RC talked about the expansion of voice search within Hibu’s current Websites and Listings Management program. LSA is a not-for-profit industry association of media companies, agencies […]

Hibu Proudly Supports Small Business Saturday 2018

At Hibu, our sole focus is helping small businesses succeed and grow -– that’s why we’re pleased to announce that once again this year, Hibu is an official Corporate Supporter for Small Business Saturday®, taking place on November 24th. Small Business Saturday is a day dedicated to supporting local small businesses, strengthening local economies and celebrating communities across the country. Created […]

Hibu Named Best Overall Facebook Ad Agency for Small Businesses

We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]

FREE Guide: Getting your digital marketing in sync

To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. If you’re going to reach your […]

Infographic: Future-proofing your small business website

Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]

A 4-Step Guide to Analyzing Your Competition on Facebook

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

Why having a secure website is so important to your small business

You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]

9 ways to keep your business’s email etiquette polished

  The way your business communicates with goes a long way to making a good impression… or a bad one. Just like you would with any customer interaction, it’s important to put your best foot forward whenever you send an email. It doesn’t have to be complicated, there are plenty of small things to remember […]

13 Business Superstitions

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

Small Business Success Story — Wickford Dental

Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occassional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing plan to drive the kind of results that would make any business […]

5 terms you should know about SEO

Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]

Sweat the small stuff this summer (get your hours correct online)

Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]

4 ways to find your business online

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]

Digital Marketing 101

Hey there! Welcome to Digital Marketing 101 – well, at least it’s DM 101 for me. My name is Gabrielle and I’m currently one of Hibu’s summer interns. While I’m still getting the hang of it myself, I’d like to share with you some digital marketing tips and tricks that I’ve learned in my first […]

Small Business Success – Rutzick Law Offices

See how Hibu helped drive $1 million in revenue for this local client We don’t mean to brag…but we just can’t keep results like this to ourselves. Find out what worked for Rutzick Law, and start thinking about what synchronized digital marketing can do for your small business too. You can see what Steven Rutzick himself […]

What’s Minor League Baseball Saying About Hibu…

  We’re HUGE baseball fans here at Hibu. And we’re so excited that we get to show our love of the game by helping Minor League teams across the country put fans in the stands with powerful digital marketing solutions. Keep reading to see just a few of the teams we’ve helped and what they […]

It’s Cinco de Mayo – Spice up your Social Media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday! So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

Celebrate National Small Business Week with Hibu

Celebrate 55 years of National Small Business Week While we can’t promise any parades, this is YOUR week! Take some time to check out all of the National Small Business Week resources provided by the U.S. Small Business Administration — and learn about this long-running tip of the hat to local businesses below. Every year since 1963, […]

What Hibu’s partnership with Facebook means for your small business

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016. See everything Facebook has to say about partnering with Hibu to work with local businesses as part of the Facebook’s Small Business Solutions program. [Video Transcript] […]

Spring Cleaning Your Online Business Information

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, Spring Cleaning. Today let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Google, over 50% of all mobile searchers are looking for your address or directions […]

Can your small business survive and thrive online? [Free Guide]

So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]

Four Ways to Adapt to the New Customer Journey

  Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

Women’s History Month Spotlight: L. Antoinette Ward

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you.   Meet L. Antoinette Ward, our Director of […]

Women’s History Month Spotlight: Angie Corcoran

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Angie Corcoran, our Vice President of Human […]

Women’s History Month Spotlight: Lisa Mercado

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Lisa Mercado, our Regional Sales Director for […]

Women’s History Month Spotlight: Laura Dement

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Laura Dement, our Vice […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

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