How Hibu Search helps you reach customers on Google, Bing and Yahoo

There’s no hotter lead than someone who’s actively searching for what you do…but how do you make sure they find you? A pay-per-click (PPC) advertising campaign like Hibu Search Marketing can help put ads your business in front of your local customers on Google, Bing and Yahoo. See how Hibu Search helps you get found […]

The proven impact of synchronized small business digital marketing [Video]

The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos). All in all, you might have to deal with […]

The power of local “Synchronized Digital Marketing Solutions”

What are you looking for from your digital marketing? You want it to work smart. You want It to be easy. You want it to deliver results. That’s why we’re pleased to announce Hibu’s “Smart + Easy” synchronized, solution-based digital marketing for small to medium-sized local businesses. Our “smart + easy” digital marketing solutions make […]

The best ways to genuinely thank your customers (with examples)

Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers. The secret lies in making your customers feel important. Your customers spend time and resources supporting your business, and they deserve a thoughtful acknowledgment […]

How your small business can make the most of the holiday shopping season

Once Thanksgiving is over (and Black Friday, for you retail businesses), the days seem to pass more and more quickly leading up to Christmas — meaning your customers are in a frenzy to get their holiday shopping done. Don’t let the holiday season sneak up on your business ! As soon as November hits, you […]

Video: Hibu = Smart + Easy

Over the past year, we’ve renewed and strengthened our commitment to delivering smart digital marketing made easy – and that’s a whole lot more than just a catchy slogan. “Smart + Easy” is our promise to our clients – with Hibu, your digital marketing will be smarter, better performing, delivering increased results – and working […]

A Simple Disaster Recovery Plan For Your Small Business

When you’re running a business, there’s no shortage of things to worry about – competitors, customers, inventory, staffing — and a whole lot of other day-to-day worries. According to a recent insurance report, the top three “big picture” small business risks are: Liability risks Property risks Business interruption risks If you think about it, any […]

The Most Efficient Way to Manage Your Business’ Reputation Online

You probably already know how important it is for your business to manage its reputation online. The information and reviews your current and potential customers come across about your business can make all the difference when it comes to choosing you over the competition. In fact, almost 90% of individuals research a company online before […]

5 Facts your business needs to consider now

One of the most challenging parts of advertising your local business online is simply keeping up with non-stop evolution of the web. A few years ago it was enough to have a website, then it had to be optimized for mobile – now it has to be built for voice search too. And that’s just […]

The Complete Guide to Where You Should Advertise Online [Free Download]

You know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide, “Where You Should Have Ads Online,” comes in! It’s filled to the brim with the critical […]

How to protect your search campaigns from “bot” calls

A lot has been written recently about “bot,” or robo-dialed calls. Many of us know them all too well. We get a call that looks like it is coming from a local number, but we don’t recognize it. It could be our dentist or that chiropractor we called the other day. It could be any […]

Free Guide: Taking Control of Your Online Reputation

You already know how important your business’s reputation is, and how to manage it through great service and word-of-mouth recommendations…but what about your business’s reputation online? “All you have in business is your reputation” – Richard Branson Get your free guide to understanding how you can spread the good word about the good work you […]

How Hibu Smart Sites drive engagement and conversion

It’s hard enough just getting found online. You fight your way to the top of the search results, you claw your way past your competitors and manage to get a prospect or customer to click the link that takes them to your website… and they take about three seconds, don’t see what they want, and […]

Hibu Smart Sites: The Secret of Schema in Digital Marketing

The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search ­— but Hibu Smart Sites are… and the secret is something called “schema.” How small businesses can use schema in digital marketing Schema markup is advanced code that helps Hibu Smart […]

What makes Hibu Smart Sites smart?

The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search ­— but Hibu Smart Sites are! Hibu Smart Sites have advanced technology that 80% of websites don’t have, helping Smart Sites perform better than other websites* — simply put, they communicate […]

Local SEO is about more than just your website (Part II)

In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]

5 New Ways to Keep Your Social Strategy Fresh

  It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]

Local SEO is about more than just your website (Part I)

Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]

Digital Marketing Habits Report: 4 Takeaways

Common website issues part 1 - you have a DIY site

Free Guide: Why a DIY website may not work for you

If you’re like many small business owners, you may be using a website for your business that you created on your own. There are certainly enough DIY site options available. Unfortunately, a majority of DIY sites suffer from a lot of glitches, big and small – built-in issues that could dramatically hurt your business. Check […]

How to fix your business reputation online

Much of your business’ success depends on what customers find when they search for you online. Your reputation can significantly impact your business’ performance, both positively and negatively. A good reputation has a pretty obvious impact — if your customers have a favorable view of your business, there’s a better chance they’ll buy from you. […]

Celebrating International Women Day 2019

You might be surprised to know that the first National Women Day was celebrated in America in 1909 – 110 years ago. The United Nations made International Women Day an official day of observance for all its member counties in 1972. In recent years, the annual event has focused on a single theme, like this […]

[Video] Is your digital marketing ready for tomorrow?

Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]

Webinar: Small Business Facebook Advertising

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this Facebook webinar presented by Hibu and Localogy’s MarketingBitz, we’ll examine the changing […]

Introducing Hibu Reputation

Take control of your online reputation It’s nice to think that your website presents a professional, positive first impression for customers searching for you… the only problem is that your site is rarely the first thing a potential customer sees. Generally, there are two things that create the first impression a prospect gets of your […]

Is your marketing stuck in a rut?

Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]

A digital marketing tool box for small businesses

When it comes to marketing your business online, having access to the right tools can mean the difference between meeting your goals and wasting your money. That’s why we want to share our digital marketing tool box with you!  These tools are specifically crafted to help improve your brand awareness, website performance, social media reach […]

Is your business stuck in 2012?

Think back… What do you remember about 2012? Who won the Super Bowl or the World Series? What long-time institution took its final bow and which modern day institution hit a huge milestone? Watch this quick video for a fast look back. Things have changed so much — and that includes the way your small business […]

3 things you must be doing now to succeed online

Lots of small business owners we talk with think “I’ve got a website — I’m doing all I need to do.” But in reality, a website alone is just not enough today. The way consumers shop online includes search and social media and customer reviews and more. Watch this quick video for 3 basic things […]

Infographic: Presence & Performance

The two things you need to put the right message in front of the right customers Effective digital marketing comes down to two things: Making sure your correct business info is THERE — you need the right information online — like your name, address and phone number — for your customers to find you on directory sites, apps, voice […]

Infographic: The Changing Face of Facebook Advertising

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

10 ways to prepare for Small Business Saturday

Small Business Saturday 2018 is right around the corner — and there’s still time to make a plan to promote your business on November 24th! 10 quick tips and tricks to make the most out of Small Business Saturday: Plan something special for your business – and make sure you promote your event online Visit ShopSmall.com/YourDay to see […]

Hibu’s voice search expansion featured in LSA interview

We’re pleased to report that Hibu’s own RC Thompson, Director of Digital Product Management, was interviewed by LSA (Local Search Association) for their Blog, LSA Insider. In the interview, RC talked about the expansion of voice search within Hibu’s current Websites and Listings Management program. LSA is a not-for-profit industry association of media companies, agencies […]

Hibu Named Best Overall Facebook Ad Agency for Small Businesses

We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses by www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition we’re thrilled […]

Hibu Guide: Today's small business digital marketing solution

Getting your digital marketing solution in sync

  [UPDATED JULY 2020]   To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. That’s […]

Infographic: Future-proofing your small business website

Good news… the future is here! Bad news… there’s a really good chance your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily adapt to […]

A 4-Step Guide to Analyzing Your Competition on Facebook

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

Why having a secure website is so important to your small business

You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Almost 33% of all websites have inadequate security, and you can’t afford to let yours be one of them. Making your customers feel safe and confident about interacting with your business online needs to be a […]

9 ways to keep your business’s email etiquette polished

Email correspondence and email marketing are essential components of growing your business. And the way your business communicates goes a long way towards making a good impression — or a bad one. Just like with an in-person customer interaction, it’s important to put your best foot forward whenever you send an email.  Making a good […]

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