13 Business Superstitions

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

5 things to do this summer to maximize winter holiday revenue

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

Small Business Success Story — Wickford Dental

Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occasional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing solution to drive the kind of results that would make any […]

SEO terms your small business should know

As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even stand for)? That can be an even greater […]

Getting your hours correct online this summer — it’s time to sweat the small stuff

Here’s how you can relax this summer knowing your online business listings are up to date Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “summer hours.” Of course, if you don’t […]

4 ways to find your business online

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu has, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site […]

What’s Minor League Baseball Saying About Hibu…

Hibu is helping Minor League Baseball teams score! Along with helping small to mid-sized businesses across America, Hibu also helps dozens of Minor League Baseball teams drive revenue and increase attendance. 2019 was a very good year for MiLB attendance overall, as more than 41 million fans passed through the turnstiles of the 160 MiLB […]

Cinco de Mayo Facebook posts – Spice up your social media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America — where we like any reason to celebrate — it is a holiday! So, to celebrate the American version of Cinco de Mayo, with its icy-cool drinks and […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

Celebrate National Small Business Week with Hibu

      Recognizing National Small Business Week   As far as we’re concerned, every week should be small business week – but there actually is a National Small Business Week, each year and we think it’s well worth celebrating. Set as the first week in May, National Small Business Week includes events across the […]

What Hibu’s partnership with Facebook means for your small business

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016. See everything Facebook has to say about partnering with Hibu to work with local businesses as part of the Facebook’s Small Business Solutions program. [Video Transcript] […]

Spring cleaning your online business information

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, spring cleaning. Today, let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Bright Local, 64% of people use Google My Business to find out the […]

Can your small business survive and thrive online? [Free Guide]

So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]

Four Ways to Adapt to the New Customer Journey

Once upon a time, the customer journey had a clear beginning, middle and end — and most customers followed a similar path.  Today, the path a customer takes to get to your business is more unpredictable. The steps between awareness of your company and purchase of your service or product are many and varied, and […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

What Facebook’s newest change means for your business

You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]

Joe’s Story: Today’s Local Business Online Marketing Journey

A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]

Erica’s Story: Today’s Local Customer Journey

Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]

The power of crossposting on social media

This post was originally published on Localogy’s Marketing Bitz blog as “The Power of Crossposting on Social Media.” Save time, save effort and get more social by sharing posts across multiple platforms Having an active presence on social media is important for small businesses who want to grow their brand and gain new customers. With […]

Show your digital marketing some love

Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]

Errors in online business listings

The last message you want from a local customer…

As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls… to billing issues… to unexpected interruptions in your service (like winter weather or power outages)… there are all kinds of calls and emails you’d like to avoid, even when the “bad […]

Client Success Story: Rutzick Law Offices

  What’s your digital marketing look like? A website? Search ads? Maybe some social? Are you happy with what you see when you compare the money you’re investing vs the profit you’re generating? Would you be happy with a million dollars in growth? $1 million in revenue growth If you own a small business, you’ve […]

Think fast: mobile website speed still matters

Think fast: mobile website speed still matters

When it comes to mobile speed, time is money Everyone who uses a phone to browse online knows how frustrating it can be to wait for a site to load…or rather, to leave a site when it doesn’t load quickly. “Going mobile” is a subject we can’t get enough of — we’ve talked about 6 tips to […]

The offline marketing you need to succeed online

When it comes to promoting your small business, “word of mouth” can be just as important as “www.” Let’s focus on the simplest things you can do offline to promote your business today. Get involved in local events From 10k runs to sponsorships to giving back to your local community with a canned food drive, […]

Do you still need a business website?

With social media, listings on search engines and online ads — do you still need a business website? Yes, we think you do! We firmly believe two things about digital marketing: You need a synchronized solution that includes more than just a business website …but you still need a business website — and your customers […]

3 rules for small business social success

Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]

5 reasons why you need to focus on online reviews now

You may have noticed that we focus a lot of attention on online customer reviews. Why? Because there’s no question that reviews are having bigger impact on consumer buying decisions. Your customers are definitely using reviews to explore all of their options — you and your competitors — before deciding who they’re going to call. […]

Keep your customers by keeping up with emails and more

Running a small business is a 24/7 job. You always take your work home with you, and even if you’re not “on the clock,” you’re probably thinking about what you’ll need to do tomorrow. As more businesses move their marketing online, a big part of “what you’ll need to do tomorrow” is becoming “responding to […]

Hibu's Small Business Marketing Checklist on a laptop sitting on a desk

Small Business Marketing Checklist [Free Guide]

[Updated Sept 2020] As a small business owner, you know that sustaining and growing your business is a must…but finding the time to focus on marketing can be a real challenge. Like any big project, it helps to break your marketing efforts into smaller steps. You can use this guide to create an actionable plan […]

Update your holiday hours on all your online business listings

Make it easy for your customers to call and come on by this holiday season For most businesses, there’s no busier time than the holidays. That usually means extended hours through the end of the year (and if you’re lucky, some much-needed shortened hours too). Give the gift of convenience to your customers this season […]

Tablet showing Hibu's "10 Missing Pieces on Local Business Websites" whitepaper

10 Missing Pieces on Local Business Websites [Free Guide]

Puzzled about what your site needs today? Trying to sort through all the advice about what your small business website needs can be frustrating. Our short guide “10 Missing Pieces from Local Business Websites” will show you where to start putting the pieces together to win new business on: Mobile Search engines Social media Directory sites […]

5 Scary Good Small Business Digital Marketing Tips

The Internet can be a scary place… and having to figure out your business’ digital marketing can be a pretty daunting proposition. Here are five tips to help you slay your digital marketing monsters and grow your business online.   #1: Transform your social media into social marketing Congrats on getting your business set up […]

The Best Ways to Promote Your Business Event Online

How to pack the house for your next business event Whether you’re planning an in-store demo, an on-site workshop, or organizing or sponsoring a community or charitable event, we’ve partnered with our friends at Yell to gather some great — and mostly free! — ways to make sure your event is visible online. Make a […]

4 Reasons to Share “Curated Content” on Social

Small businesses can save big on time and effort with ready-made content Facebook and other social networks are great for sharing news and pictures, posting your thoughts and more. In fact, for most people and businesses, social media is all about YOU: YOUR profile or Page YOUR posts and updates Connecting with YOUR customers So […]

See how your online business listings change over time

Your business info could be wrong on sites, directories and apps… Here’s something most local businesses don’t think about: even if your business name, address and phone number is correct online today…it might not be tomorrow. Or next week. At least not everywhere your customers are looking for you online. Watch this short video to find […]

3 ways to engage more of your Facebook fans

Simple ways to add interest and drive interaction with your Facebook Page As most local businesses know, there’s a world of difference between “I have a Facebook Page” and “I use my Facebook Page to connect with my customers and grow my business.” Using both Facebook ads and posts is important. So is understanding the […]

The 4 motivating factors that turn your site visitors into customers

Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there — FAST.” “I am a fantastic […]

How a blog can benefit your small business

In our experience, most local businesses want a blog on their website… but very few take the time to publish blog posts on a regular basis. We get it — deciding on what to post isn’t easy, and finding the time to sit down and write is even harder. After a while, you probably find […]

Think your business isn't online? Think again...

Think your small business isn’t online? Think again…

Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]

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