The 4 motivating factors that turn your site visitors into customers

Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there – FAST.” “I am a fantastic […]

How a blog can benefit your business

Think like a publisher to drive traffic, grow your footprint and showcase who you are In our experience, every local business wants a blog on their website…but very few take the time to publish blog posts on a regular basis. We get it: it’s not easy to decide WHAT to post…and even harder to find […]

Think your business isn't online? Think again...

Think your small business isn’t online? Think again…

Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]

6 tips for your small business to succeed on mobile

Small businesses can win big with mobile marketing You’ve already seen how you can “mobile”-ize your business for big results. If you’re still not sure about whether your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing […]

“Mobile-ize” your small business for big results

Mobile marketing can be a big win for any small business It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile […]

5 steps to a synchronized social media strategy

Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]

Hibu LSA Facebook Marketing for Small Businesses

Marketing Your Small Business on Facebook [FREE GUIDE]

Summer’s already here, and there’s never been a better time to beat the heat (and your competition!) by staying in and learning how to reach your local customers on Facebook. We’re proud to share our latest “how to” guide about social marketing for small businesses. Developed with MarketingBitz, this FREE guide can be your light […]

Getting Started with Snapchat for Small Business

Snapchat 101 for your small business While managing yet another social media platform (with Facebook, Twitter, LinkedIn, Google+ and/or Pinterest already in the mix) may seem daunting, Snapchat can be a valuable tool for small businesses – especially if you’re targeting a younger demographic. Snapchat is an app that allows users to send and receive […]

Hibu-LSA Free Facebook Marketing Guide Feature Image

FREE Small Business Guide to Facebook Marketing

Millions of Americans use Facebook every day – every day! And you’ll be surprised to find out how much of your customers’ time is now spent there. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to share the Small Business Guide to Facebook Marketing. This […]

5 things your small business can post on Instagram

With 1 billion monthly active users, Instagram is one of the most popular social media apps today — and posting on Instagram has become a powerful tool for many small businesses to reach a big audience instantly (especially a younger audience, with 71% of users are under the age of 35). But with so many […]

FREE Guide: Small Business Facebook Marketing

As part of our commitment to help small business owners keep up with changing marketing trends, we’re pleased to offer you this Free Guide to Facebook Marketing. Developed with our friends at MarketingBitz, this guide provides a roadmap to help businesses execute an effective Facebook marketing campaign. Your Free Guide includes all this and more… […]

National Small Business Week 2017

We’re asking everyone to SHARE THIS VIDEO (or the whole post) to help us celebrate National Small Business Week, and acknowledge the momentous impact small businesses have on our country. Organized by the U.S. Small Business Administration (SBA), National Small Business Week will be held April 30 – May 6. Administrator Linda McMahon, the head of the […]

5 Common Website UX Mistakes, Pt II

Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]

Facebook Ads vs Boosted Posts

Everyone is used to seeing different types of content on Facebook — posts in the News Feed, and ads in the News Feed and sidebar. And if you’ve spent a little bit of time on your business’ Facebook Page, you’ve probably seen the option to “boost” one of your posts. But how is this any […]

5 Common Website UX Mistakes, Pt I

Poor design that delivers poor results You’ve probably read plenty of lists detailing the painful (and sometimes painfully obvious) mistakes on small business websites. But it’s the obvious mistakes that bear repeating, because they’re the ones that are going to make for a poor user experience. User experience (or “UX”) focuses on how easily people interact with […]

Facebook Ads + Posts: Two ways to reach your customers

Getting Savvy with Social, part 1 You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity […]

Celebrate Women’s History Month

As we come to the end of Women’s History Month, join us in commemorating and encouraging the study, observance, and celebration of the vital role women have had in the creation of American history. Building the foundation for a country takes strong voices and creative innovators, and there is no shortage of women throughout our history who have […]

What people see on your site – Hibu Pro Website Anatomy

What your site shows says a lot about your business Your Hibu Website isn’t JUST a pretty picture. It’s a tool that your customers are using to interact with your business…and that your potential customers are using to judge your business. Sure, both audiences expect your site to look good, but they’ll only stay there if […]

Our version of the March challenge – SEO vs PPC

Sure, who wins the basketball tournament is vital to the American way of life, but even more important, when it comes to getting your business found online, is which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM). Take a look at the infographic below to see who comes […]

Why Facebook?

If your business isn’t leveraging the power of social media, then we hate to break it to you, but you’re falling behind. As a small business owner, you can’t afford to ignore social media any longer.  When it comes to social media platforms that help small businesses, Facebook is the undisputed king. Creating a Facebook […]

Celebrating Black History

African-American culture and the accomplishments of African-Americans have played a significant role in shaping the fabric of some quintessentially American ideals. Read on for a look at some of the pioneers who inspire us: Dr. Charles Richard Drew Ingenuity can save lives! In the late 1930s, Drew invented a way to process and preserve blood […]

Avoiding the 7 Steps to Stagnation

30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]

Your Social Media Marketing Checklists

Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]

2017 Digital Marketing New Year’s Resolutions

Yes, you’re going to be inundated with New Year’s resolution articles this time of year… everything from how to lose weight to how to straighten up your garage. Well, we’ve got five quick resolutions that can help you increase your digital marketing ROI. Face it, you’re probably spending the money marketing your business anyway. Take […]

Take Two Minutes to Get Social… Hibu Social!

Introducing Hibu Social — helping small businesses turn social media into social marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen […]

The Smart Business Owner’s Guide to Social Media

We’ve all heard it said, “Social media is essential to marketing your small business.” However, knowing its importance and being able to actually integrate social media into your marketing plan are two very different things. There’s no way around the fact that diving into social media marketing without a sense for what you should be […]

How to “sleigh” your Social Media Marketing

The holiday season is officially underway! With frequent down times and colder weather, countless consumers are spending more time hanging out on social media – which is the perfect place to reach your local audience. Here are a few tips to keep sleighing your social media efforts straight into next year. Map out your season: […]

Are You Haunted by an Empty Social Page?

Halloween’s over, but lots of small businesses are still haunted by a social media page gone horribly wrong. That Facebook page you set up… and then never posted a single post. That Twitter account that doesn’t have a single tweet. These can be very scary indeed. We get it. If you’re like many, you feel […]

Proud Partner of Small Business America

It’s not unusual for people to ask us… “What’s Hibu?” Maybe this short video will help explain what we are, as well as who we are. More than anything else, to understand what Hibu does, you need to start with the thousands of small businesses we partner with. We’re here to help them grow. We’re […]

Hibu is Proud to Support Small Business Saturday 2016

Hibu is pleased once again this year to be an official Corporate Supporter of Small Business Saturday®. – so it’s no surprise that we’re pleased to be an official supporter of Small Business Saturday, a day dedicated to strengthening communities by supporting local small businesses. Last year, more than 95 million consumers took part in Small Business […]

Halloween costumes by Google

Want to scare up some business this Halloween? Try Google Frightgeist Google is more than just a search engine — it also does some fun experiments with visualizing data and user behavior. If your kids (or you!) are still trying to decide what to be this year, Frightgeist (a Google Trends experiment) will show you what […]

Website terms you should know

In the world of websites, differentiating between all the tricky terminology can be difficult. Using the wrong term can really confuse you or the people you’ve hired to work on your site — and can leave you with poor results.  Being able to talk with web developers using the correct terminology is essential. You’re going […]

Free Guide: Small Business Digital Marketing Survival Kit

The Internet can be a scary place to market your business. It’s easy to lose your way among all the websites and web browsers, search engines and social media, display ads and digital listings. Knowing the difference between SEO and SEM could mean the difference between getting a solid ROI or ending up DOA. What […]

The Small Business Toolbox: 6 Free Online Tools

Small business owners love to save time and money. That’s why it pays to have tools that not only work for you, but don’t break the bank to do it. Check out these valuable online tools that don’t cost a thing. Evernote Running a business means having tons of things to do and never enough […]

The 3 R’s of Online Success for SMBs

“Back to school” basics for marketing your business online For as long as most of us can remember, “Back to School season” has been a time to start thinking about the “3 R’s”: reading, writing and arithmetic. But if you’re a local business looking to boost your online visibility, there’s a different set of R’s you should be focused on. […]

The Power of Color – Red, Orange and Yellow (Pt II)

How you feel about what you’re looking at The colors we see from the brands and businesses around us give us clues about what we can expect from them. You’ve already seen what blue, green and black tell us — now take a look at what the warmer side of the color wheel has to say. […]

Social media terms you should know

Saying the right thing: social graces for social media We’ve all heard them, and most of us have even used them — but how many of us are confident about exactly what some common social media terms really mean? Here are some quick definitions to help you avoid a Social faux pas. Profile vs. Page Facebook […]

Is your business social enough?

“Are you using social media?” I recently asked a friend and client. “You mean like the Facebook? My kids are on there all the time,” was the response I got back. Hopefully you’re a little more social savvy than my friend. I hope you’re already using social media to grow your business… but I’ll bet […]

The Power of Color in Your Marketing

What you see says a lot When it comes to your marketing and branding, the colors you choose to use need to be more than just an arbitrary choice. Color is powerful, and when combined with your brand it serves as an emotional cue. With proper use, colors can encourage your audience to feel what […]

3 ways to help your favorite local businesses

3 ways to help your favorite local businesses

Chances are, you interact with a small business almost every day. From your hair stylist to your family doctor to everyone’s favorite — the local pizza shop! — your local businesses really are your neighbors. Here are three easy, fast and free ways to help spread the word about your favorites. 1. Connect with them on […]

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