5 Things You Need to Know About… Writing a Website

It’s not unusual for a small business to try to write their own website – after all, you may have written your own sales letters before, either from scratch or using content from a brochure or print ad. And with so many DIY website options available, it might seem like it’s no big deal to […]

5 Things You Need To Know About… Launching A Business Online

It used to be that if you were launching and marketing a business, all you had to do was get an office, print some business cards and maybe take out an ad or two to spread the word. Today, the most important thing is to effectively launch your business ONLINE. That’s where people will be […]

5 Things You Need To Know About… SEO

Search Engine Optimization (SEO) is the keystone to marketing a business online, because SEO is what gets you seen. Without effective SEO, you’re pretty much just talking to yourself. Here are 5 key facts about SEO… The goal of SEO is to get the attention of the search engines – You want the search engines […]

Why Every Small Business Needs a Website

Starting a small business is a big task — and so is taking your business into the digital age. One of the fastest ways to get your name out there and online? Having a website. Small business websites are great for showing your potential customers who you are… what you do… and how you do […]

How to Market Your New Business - hibu Blog

How to Market a New Business Online

Did you just start a new local business? Congrats! You’ve made the first step toward becoming a successful small business owner. But the next step can be the hardest: how are you going to market your new business so people know you’re out there? Here are some simple suggestions about how to show your local customers that you’re “Open for […]

8 Ways to Deal with Negative Business Reviews

8 Ways to Deal with Negative Business Reviews

How important are online reviews for your small business? Very. In fact, 84% of consumers trust online reviews as much as personal recommendations1. You might be hesitant about letting your customers leave reviews on your site (after all, who wants to create a space for negative feedback?) but not allowing any reviews at all can make […]

5 Tips for Good Website Design

5 Tips for Good Small Business Website Design

Web design that keeps visitors on your site Creating your brand is key to marketing your small business — and your online brand is your website. What do people see when they visit your site? Your visitors need to know what your site is about (and that it’s what they were looking for) within seconds of arriving or they’ll […]

Why Professional Designers are Better than DIY Tools

Why professional Web Designers are better than DIY tools

Creating a website for your business is the best way to market to as many people as possible – which will ultimately increase your brand recognition and sales. The challenge? Making a GOOD website is difficult, and to build a successful one, you need all the right skills working together in just the right way: […]

Common Web Design Mistakes on Small Business Websites

When you’re building a small business, your website is a vital component to marketing your brand. Even the smallest mistakes in web design can discourage potential customers from doing business with you. If you’re thinking about a new website design for your local business, avoid these common mistakes: Overly busy design — You need to […]

How customers "shop around" online today - hibu Blog

How your customers “shop around” today

Winning customers for your small business used to be an easier proposition. You’d advertise in the phone book, do a good job for your customers and win their word-of-mouth referrals, and maybe sponsor the local little league team. Today, it’s a very different environment… and you need to do more marketing in more places to get seen […]

5 things your small business website must have - hibu Blog

5 things your small business website must have

When people today need something done around their house, they almost always turn to the Internet to find someone who can do the work for them. To win that business, your small business website must create a connection with these prospective customers and make it easy for them to hire you. And today, your site […]

Bad SEOmens for Small Business Websites - hibu Blog

6 SEOmens that are bad news for your small business website

Search engine optimization (SEO) is an essential part of any online marketing campaign. And with 85% of consumers using the Web to find businesses in their local area1, it’s important that you get it right to get found. The problem is, as a small business owner, it’s incredibly difficult to keep up with constantly shifting […]

hibu-Cinco-de-Mayo-post

Es Cinco de Mayo! ¿Debería el sitio web de su negocio estar en Español?

It’s Cinco de Mayo! Should your business website speak Spanish? [scroll down for the English] Muchas personas creen que el Cinco de Mayo celebra la revolución Mexicana, pero eso no es verdad (en realidad reconoce el ejército Mexicano en la batalla de Puebla el 5 de mayo, 1862). Sin embargo, hay una revolución en marcha […]

May-the-Fourth-mobile-phone-lightsabers

“May the Fourth” be with your digital marketing

In honor of May the Fourth (as in “be with you,” the unofficial Star Wars Day), here’s a quick reminder of four important ways to put added force in your website and your online marketing. Make your website mobile friendly – or you risk losing more than half your audience. With more than 50% of […]

5 seconds to check your mobile website design

5 seconds to check your mobile website design

See if your site is “mobile friendly” at a glance Mobile friendly. Mobile ready. Mobile optimized. By now, you know how important it is for your business website to look and work well on mobile devices. Your potential customers expect it. Your return customers expect it. Even Google now gives slight preferential treatment to sites that […]

Is an affordable business website really what you need?

Is an affordable business website really what you need?

The high price of a low-cost business website If you’re just starting to take your online marketing seriously, you may be looking for the most affordable business websites out there… but will a “cheap” website really give your business what it needs to succeed online? The 3 A’s of building a new website 1. Affordable – Of course […]

Four stars showing the importance of hibu reviews

The importance of online reviews… including our Hibu reviews

5 Reasons Why Online Reviews are Important to Your Business and Ours Build Trust and Credibility: a recent study shows that 61% of customers read online reviews before making a purchase decision. As one marketing guru put it, “What others say about you and your product, service, or business is at least 1000% more convincing […]

Tax Day Special: Web Design for Accountants

We understand that if you’re an accountant, you’re probably too busy to read this today (since it’s Tax day) – but once the tax rush is over, here’s a handy overview on what you can do to make sure your site is built to accrue new clients. Here are 10 key factors that can have […]

Three-Stages-Of-SEO

The SEO Solar System: Different Spheres of Influence

You can’t talk about marketing your business online today without hearing the word “optimized” — specifically Search Engine Optimization (or SEO). But SEO is a broad term that covers some very specific — and very different — online practices. On-Page SEO On-Page SEO is everything that’s built into your actual website: your site content, metadata and code quality. On-Page SEO […]

5 Foolish Digital Marketing Myths

5 Foolish Digital Marketing Myths

In honor of April Fool Day, let’s take a look at Foolish Myth #1: My site looks great… and that’s all it needs to work Your site has 3 seconds to sell your business – make sure your site looks great AND tells your customers what they need to know: who you are, what you do, […]

Google Ad Update: No More Ads on the Right

What‘s changing now? The old saying is true – “the only constant is change.” And once again, Basically, Google is changing two things: No more right side ads – there will no longer be ads running down the right margin of the search results page. One additional paid ad at the top – there will […]

Celebrating Women’s History Month

Celebrating International Women’s Day and Women’s History Month. March 2016 marks the 29th year of Women’s History Month being designated as a national observance – recognizing and honoring the accomplishments of women. And while the definition of womanhood in America has changed over time, the efforts and initiatives taken by women to improve their lives […]

Top ways to promote your business

Top ways to promote your website online and offline

Promoting and marketing your small business online can take many forms. Once you’ve built an effective website, what are the best way to promote it online and offline? Start by thinking about your website as: A virtual extension of your brick-and-mortar shop or office A location that’s “open” 24/7 Your best salesperson The more places you […]

Celebrating Black History Month

At hibu, we’re celebrating Black History Month by recognizing the achievements of African-Americans who have made a significant contribution to science or technology that directly impacts what we do for our clients. For example… Mark Dean – What would we do without our computers, phones, and tablets? We owe a big thanks to computer scientist and engineer […]

WARNING: Beware of “Click Fraud”

A Cautionary Update on “Click Fraud” and the Importance of Choosing Your Digital Advertising Provider Wisely. Digital advertising, like Display Advertising and Pay-Per-Click (PPC) ad campaigns, has become one of the most important ways businesses reach prospects and customers. As consumers increasingly move away from magazines and newspapers, they’re using their computers, phones and tablets, […]

The Marriage of Site + Search

The Marriage of Site + Search

Valentines Day Special Report: The holiday season has just barely ended and Valentine’s Day is just days away, so chances are you know someone that just got engaged or is about to. The first quarter of the calendar year is actually called “Bridal Christmas” by the wedding industry. Of course, there’s a lot of planning […]

digital marketing resolution for 2016

Digital Marketing Resolutions For Small Businesses

Your 5-step guide to digital marketing success in the New Year You already know that it takes the right mix of digital marketing to promote your business online, but how do you get started? Try adopting our five resolutions below — and remember that every digital journey starts with a single step. 1. “I will […]

3 seconds to make your case

Attorney Websites: 3 Seconds to Make Your Case

92% of online adults now use search engines to find information on the web… And almost 60% of adults use the web to find information on local businesses. It’s probably no surprise to hear that people looking for an attorney today begin their search online. In addition to the statistics above, studies show that 75% […]

hibu partners and works closely with the top three search engines, Google, Yahoo and Bing

Our Search Partnerships… Your Search Advantage

hibu’s Search Marketing PPC Partnerships It’s no secret, one of the most effective ways to improve the products and services you offer is to partner with the best in the business, no matter what business you’re in. Hundreds of thousands of local businesses across America partner with hibu to help them get found – and […]

Hibu’s Google Premier Partnership

Hibu’s Google Premier SMB Partner Program Hibu has been a Google Premier SMB Partner since 2006. Our partnership with Google gives us a valuable advantage that we use to help our small business clients connect with their targeted consumers, and get the most out of their search marketing and pay-per-click advertising. Our Google-certified Analysts build […]

your website and your facebook page

Your Website + Your Facebook Page

Online marketing means more ways to promote your business than ever before. From websites to social media to email marketing to online videos, it’s hard to know what will work for you, and what works best together. Is a website enough by itself? Should you spend all your time on connecting with customers on Facebook? You […]

Small Business Saturday – Make It Your Day!

  Last year, over 88 Million people came out to shop small on Small Business Saturday®, and this year could be even bigger – it could definitely be a big day for you… if you start planning now. In the weeks and days leading up to November 28, there are lots of things you can […]

Before You DIY Read This ASAP

Creating a website yourself is easy… creating a website that will actually get found and sell your business is hard. There are so many do-it-yourself website options available today it’s easy to think that you can just log on, snap your fingers – and boom — instant website! The cold hard truth is that 70% […]

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