Small Business Website Statistics

Why you need a small business website

Having an online presence is essential for marketing your business. Small business websites are a great way to show what you have to offer a consumer. We’ve compiled the stats below so you can see just how important it is for your small businesses to have a professionally-built, mobile-friendly website.

  • In the US, more than half (52%) of small business owners do not have a website
  • 30% of small businesses with a web presence generate more than 25% of their revenue online
  • 3% of small business websites are not mobile compatible and will not render successfully on mobile devices or smartphones
  • 70% of small business websites have no call to action
  • 68% don’t have an email address on the homepage
  • 50% of online sales are lost when visitors can’t find content
  • 82% of small business websites don’t have social media accounts
  • 91% of customers have visited a store because of an online experience
  • 37% use the Internet to find a store at least once per month
  • According to Google’s 2015 data, 50% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 20% make a purchase within a day
  • Of the small businesses that have websites, 69% of them are having annual sales of $1,000,000 – $2,490,000

Does your small business have a website yet? Call us today at 855-771-7858 (or let us know a good time to talk) to get a search engine-optimized, mobile-friendly small business website that can get you found and win new customers.



Casey is a summer marketing intern here at hibu, managing projects for the team and writing for our blog. In her spare time she enjoys drinking tea, watching Game of Thrones, and relaxing on a beach with her Great Dane and Kindle.

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