Spring cleaning your online business information
Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, spring cleaning. Today, let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information.
According to Bright Local, 64% of people use Google My Business to find out the crucial information about your business online — things like your phone number, address and directions to get to your location. So imagine for a second the impact on your business if your address is wrong on Google, or on your other online listings.
Not sure it’s really a problem? Consider this…
- One study found that 95% of businesses found incorrect information online.
We haven’t seen an update of that study, but ew can substantiate the findings…
- A client we recently worked with found that 97% of their business listings were incorrect. Another had 95% of their information wrong.
And in case you’re not sure of the impact that incorrect online listings can have on your brand and your business…
- Four out of five consumers say they lose trust in local businesses because they see incorrect or inconsistent contact details or business names online
- 68% of consumers would stop frequenting a local business if their information was incorrect on online directories
- In total, about $10.3 billion worth of potential annual sales are lost because of wrong, missing or incomplete local business information
4 ways to “spring clean” your online listings
1) Google yourself
This is the easiest way to get a general idea of what your customers see when they search for you. Put yourself in their shoes and see what you’d think as a customer looking for your company.
2) Claim your Google My Business listing
This is the biggie – you must make sure your information is correct with Google.
3) Pay particular attention to your NAP (name, address, phone)
Whenever you provide your information to a site, make absolutely certain that your most basic — and most important — contact information is correct.
4) Update your website
So you’ve checked, claimed, completed and corrected all your business listings? Awesome. Now do the same with your website — that way, you can really help customers find key local information about your business. Feel free to link to your Facebook, Twitter, LinkedIn and Yelp profiles as well.
And don’t forget to repeat, repeat, repeat. Take a look at how often your online business listings change…and why you need a plan to stay on top of them every week.
Plus, see where you stand right now – FREE!
Hibu offers a free Online Business Listings Scan that lets you see just what customers are seeing when they search for you – right or wrong, up-to-date or costing-you-money. It only takes about a minute and it’s absolutely free.