It’s not too late to see the tips your competitors missed in 2019 Every local business can use a little competitive advantage…so get a head start on the new year (and your competitors) by taking a look at some posts that flew under the radar in 2019.
What did local businesses learn about from Hibu in 2019? We love seeing what really resonated with our small business clients each year. Take a couple minutes to see what your friends, colleagues and competitors looked at the most in 2019.
Less time doesn’t have to mean fewer opportunities This year, there are just 26 days between Black Friday and Christmas Day. That’s six fewer days — and one less weekend — than last year. Not only does that mean fewer weekends for holiday parties, it means your customers have less time to shop. If you […]
One of the most challenging parts of advertising your local business online is simply keeping up with non-stop evolution of the web. A few years ago it was enough to have a website, then it had to be optimized for mobile – now it has to be built for voice search too. And that’s just […]
We live in a search-happy world When it comes to your business’ success, a lot of it depends on what customers find when they search for you online. While you may provide a great product or service, your reputation can significantly impact your business’ performance despite what you have to offer. I’m sure this isn’t […]
As a small business owner in 2019, we know you have a wealth of options to choose from when it comes to your digital marketing. In the hopes of continuing to produce useful content and services for all small businesses out there, we’re interested in learning more about what you do to market your business online. If […]
Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]
Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]
It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]
In just a few minutes, find out how advanced your current digital marketing strategy is Self-evaluation is hard. We all know that we should take some time to take a critical look at our digital marketing. But too often, life gets in the way and we can’t find the time we need to do what’s necessary. This has consequences for […]
Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]
It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]
To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]
Helping small businesses is at the heart of what we do here at Hibu -– that’s why we’re pleased to announce that Hibu is an official Corporate Supporter for Small Business Saturday® 2017, taking place on November 25. For those of you who don’t know, Small Business Saturday is a day dedicated to supporting local small businesses, […]
A quick crash course in terms your local business should be thinking about School’s back in session, and this a great time to brush up on 26 things that can impact your digital marketing – and your business success! A is for Advertising Display ads, social ads, and mobile ads B is for Bing One […]