Tag Archives:

digital marketing

The A-B-Cs of Small Business Marketing

A quick crash course in terms your local business should be thinking about School’s back in session, and this a great time to brush up on 26 things that can impact your digital marketing – and your business success! A is for Advertising Display ads, social ads, and mobile ads B is for Bing One […]

Three mobile stats that drive me crazy

      Here are three stats about small business websites that absolutely drive me crazy… In the U.S., more than 90%of adults have mobile devices, and most of the time they are kept within arm’s reach BUT… only 56% of small businesses having a company website AND… only 53% of those with a website have […]

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FREE Small Business Guide to Facebook Marketing

Millions of Americans use Facebook every day – every day! And, more than 25% of all digital media time is now spent on Facebook. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how… We’re pleased to offer you a Free Guide, Small Business Facebook Marketing. Developed with our […]

5 Things Your Small Business Can Post on Instagram

With over 500 million users, there’s no question that Instagram has become a powerful way for you to reach a big audience. But with so many popular accounts centered around fashion, celebrities and other “visual” things…it can be hard to figure out what your small businesses should post. The good news is that Instagram rewards […]

Take Control of Your Online Reviews

People are talking – and your prospects are listening Have you searched for your business online lately? If you do, you’ll probably find that most of the top search results include customer ratings and reviews. They’re everywhere… and they can either win you business or cost you business depending on what people are saying. Watch this […]

Building a Website Correctly Isn’t Child’s Play

These days, building a good looking business website is easy. There are a ton of DIY options out there (we suggest you don’t go that route) or you can hire a professional. No matter what your choice, you’ll probably end up with a good looking website. The hard part really comes in when you’re trying […]

Why Facebook?

It’s 2017. If your business isn’t leveraging the power of social media, then I hate to break it you, but you’re falling behind. As a small business owner, you can’t afford to ignore social any longer — and when it comes to social media platforms that help small businesses, Facebook is still the undisputed king. […]

Retargeting? It’s just like Groundhog Day

One of the not-so-secret secrets to the effectiveness of online display advertising is “retargeting.” If you’re advertising online (and, obviously, you should be advertising online) you’ve probably heard the term… but you might not know what it means. Wikipedia defines Retargeting as: Retargeting (also known as behavioral retargeting) is a form of online targeted advertising […]

Avoiding the 7 Steps to Stagnation

30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]

Your Social Media Marketing Checklists

Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]

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