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Retargeting? It’s just like Groundhog Day

One of the not-so-secret secrets to the effectiveness of online display advertising is “retargeting.” If you’re advertising online (and, obviously, you should be advertising online) you’ve probably heard the term… but you might not know what it means. Wikipedia defines Retargeting as: Retargeting (also known as behavioral retargeting) is a form of online targeted advertising […]

Avoiding the 7 Steps to Stagnation

30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]

Take Two Minutes to Get Social… Hibu Social!

See why you need to turn social media into Social Marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen by your Followers […]

Hibu - United Way Press Release

Hibu Continues Its Partnership with United Way

Hibu’s 2016 Fundraising Campaign a Huge Success   Cedar Rapids, IA and King of Prussia, PA – December 6, 2016 – Hibu Inc., a leader in providing full-service digital marketing solutions for small- and medium-sized businesses, has proudly partnered together with United Way of East Central Iowa and United Way of Greater Philadelphia and Southern […]

Hibu Recognized With Select Status In Expanded Bing Partner Program

East Meadow, NY – December 2, 2016 –  Hibu Inc., a leading provider of digital marketing solutions for small- and medium-sized businesses, announced today that it has been named a Bing Select Partner.  This designation continues Hibu’s longstanding relationship with Bing, the world’s number two search engine.  As a Bing Select Partner, Hibu will have […]

Hibu Launches Comprehensive Social Media Marketing Solution

Hibu Social Will Help Small Businesses Compete in the Social World   East Meadow, NY – November 18, 2016 – Hibu Inc., a leader in providing full-service digital marketing solutions for small- and medium-sized businesses (SMBs), announced today the launch of Hibu Social, its new comprehensive social media marketing solution. Hibu has the experience of […]

Video: Small Business Saturday 101

Small Business Saturday. Promote your business. Support your community. Small Business Saturday gives small business owners across the country a great opportunity to promote their own business and help support all the other businesses in their community. Watch this short video to see some easy ways you can use the day to promote yourself and those […]

Hibu is Proud to Support Small Business Saturday 2016

Hibu is pleased once again this year to be an official Corporate Supporter of Small Business Saturday®. – so it’s no surprise that we’re pleased to be an official supporter of Small Business Saturday, a day dedicated to strengthening communities by supporting local small businesses. Last year, more than 95 million consumers took part in Small Business […]

Is your business social enough?

“Are you using social media?” I recently asked a friend and client. “You mean like the Facebook? My kids are on there all the time,” was the response I got back. Hopefully you’re a little more social savvy than my friend. I hope you’re already using social media to grow your business… but I’ll bet […]

5 Ways to Use Pokémon Go to Help Your Business

  Get Your Business Go-ing with Pokémon Go Back in the 90s, Pokémon trading cards were in every lunchroom, backpack and shoebox. Now, Nintendo has taken advantage of the fact that we all have smartphones in our hands all the time, and released a long-awaited phone-based version of the classic game – Pokémon Go. In […]

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