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micro-moments

Google: “Winning the Shift to Mobile”

Your Guide to Winning the Shift to Mobile. Over the past few months, our partners at Google have been reporting on what they call “Micro-Moments” – as Google describes them, these are  “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands.” More than anything else, the growth of […]