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Retargeting

Retargeting? It’s just like Groundhog Day

One of the not-so-secret secrets to the effectiveness of online display advertising is “retargeting.” If you’re advertising online (and, obviously, you should be advertising online) you’ve probably heard the term… but you might not know what it means. Wikipedia defines Retargeting as: Retargeting (also known as behavioral retargeting) is a form of online targeted advertising […]