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Small Business Marketing Tips

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

Four Ways to Adapt to the New Customer Journey

  Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

Hibu's Digital Marketing Resource Library on a laptop

Introducing the Hibu Resource Library

An all-in-one digital marketing knowledge center for your small business We get it: there are plenty of places to turn to for advice about marketing…and it’s hard to tell what’s correct, what’s current, and what’s designed to work for local businesses. That’s why we built the Hibu Resource Library — where you can get all the […]

Try the Hibu Digital Marketing Solutions Finder

Two questions, one custom digital marketing recommendation Every local business is different, but there’s one thing they all need: a tailor-made plan to get more leads, more customers, and more business. And it doesn’t get any easier than this. Answer two questions about your business today…and see the synchronized solution that will help you do […]

Get it together – spend less time and get more leads

Ask any small business owner to name two things they need more of… more often than not you’ll get the same answer. More leads and more time. With the evolution of digital marketing over the past five years, it’s not unusual that a small business would have one person who built their website, another person […]

The offline marketing you need to succeed online

Word of mouth can be just as important as www We’ve talked about the top ways to promote your business online and offline before, but let’s focus on the simplest things you can do offline to promote your business today. Get involved in local events From 10k runs to sponsorships to giving back to your local […]

Keep your customers by keeping up with emails and more

How to be more responsive (even when you’re off the clock) Running a small business is a 24/7 job. You always take your work home with you, and even if you’re not “on the clock,” you’re probably thinking about what you’ll need to do tomorrow. As more businesses move their marketing online, a big part […]